| Page 193 | MMA / Marketing + Media Alliance
Report
A statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022
Report
Based on a year-long collaboration between MMA Global, the University of Oxford and the Saïd Business School
The Evolving Role of the Chief Digital Officer is a report for MMA Global based on in-depth interviews with 50 CDOs from global companies across multiple industries conducted by the Oxford Future of Marketing Initiative at the Saïd Business School, University of Oxford. The report provides a framework for the future of the CDO role, intended to provoke thought among CDOs themselves as well as their executive team colleagues.
Released: 
November, 2022
File Size: 
332 KB
Region: 

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Report
Based on a year-long collaboration between MMA Global, the University of Oxford and the Saïd Business School

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