Is your data ready for a world of AI so you can capture its power?
Wherever you are on the journey – from predictive analytics, to machine learning, to generative AI – you know it’s moving fast. And the fuel for it all is the right data and capabilities to it use it well. So, it may be surprising that most companies are not advancing the data agenda quickly, but those that are, are separating themselves from the pack. The MMA collaborated with EY to conduct a survey of over 100 global companies to understand their data maturity, learn which data signals are used in marketing decisions, and identify key implications for growth.
Rex Briggs presents The AI Conundrum (MIT Press, 2024) to marketers at MMA Global's CMO/CEO Summit
The AI Conundrum is a book that will be published by MIT Press in 2024. It is co-authored with Caleb Briggs, who originated the central thesis of the book that artificial intelligence does not work the same as human intelligence and therefore has different strengths, weaknesses, and risks. To take the self-assessment, visit www.AI-conundrum.com and click the link at the top of the page. The assessment is 12 questions and provides immediate scoring upon completion.