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MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO MOBILE ADVERTISING GUIDELINES

MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO MOBILE ADVERTISING GUIDELINES

Guidelines Establish Formats for Mobile Web Based Advertising Worldwide

BOULDER, CO, Nov 13, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the latest release of its Mobile Advertising Guidelines. The MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2003. The updated release of the Mobile Advertising Guidelines marks the MMA’s third revision of its Mobile Advertising Guidelines. The updates are focused around mobile web and are in response to constantly changing network speeds, handset capabilities and operator specifications.

The guidelines are published by the MMA’s Mobile Advertising Committee, which is chaired by Kim Olson of Sprint Nextel and Heidi Lehmann of Third Screen Media, along with members from wireless carriers, technology enablers, agencies and content providers. The committee was established in 2005 to create industry standard formats and policies, as well as develop mobile advertising guidelines and best practices to ensure subscriber experience, content integrity and deployment simplicity are major factors in all mobile advertising programs.

“The establishment of mobile advertising formats, by the MMA, ensures that our brands are able to quickly deploy campaigns that leverage mobile web based advertising,” noted Eric Wheeler, Managing Director, OgilvyInteractive. “Mobile advertising is an exciting platform for marketers to extend their reach to target audiences and it is emerging as a powerful accelerant to any marketing program.”

The MMA Mobile Advertising Committee has MMA member representation from the following companies:

 AccuWeather, Inc.
 Action Engine
 AirG
 AOL LLC
 Blue Frog Mobile
 Buongiorno
 Cingular Wireless
 Enpocket, Inc.
 Greystripe Incorporated
 Helio LLC
 InfoSpace
 ipsh!
 LimeLife, Inc.
 Mark Beccue Consulting, Inc.
 mFoundry
 Mobliss
 Mobile Phone Applications, Inc.
 Nellymoser
 NPR (National Public Radio)
 OgilvyInteractive North America
 Reuters
 Rhythm NewMedia
 Sprint Nextel
 Third Screen Media
 T-Mobile USA
 USATODAY.com
 Verizon Wireless
 VML
 The Weather Channel Interactive
 Zingy, Inc.

“The success of the mobile advertising committee is due to cross industry collaboration by all players in the ecosystem,” said Laura Marriott, executive director of the MMA. “The MMA has led the development of mobile advertising guidelines and best practices for the mobile marketing industry. The Mobile Advertising Committee members have been integral to the development of these guidelines and we appreciate their leadership in building the mobile marketing industry.”

The current version of the MMA mobile advertising guidelines can be viewed at: http://www.mmaglobal.com/mobileadvertising.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

NeoMedia’s qode® to Web-enable 5 Million Bottles of ‘ONE’ Water at 4,000 U.K. Retailers (NeoMedia Technologies, Inc.)




NeoMedia’s qode® to Web-enable 5 Million Bottles of ‘ONE’ Water at 4,000 U.K. Retailers

FORT MYERS, Fla., and LONDON, November 10, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that ONE, the ethical water brand, has become the first European product to sign to use NeoMedia’s qode® application on all its packaging to communicate with its customer base via the Mobile Internet. 

ONE bottles will link to the Mobile Internet via qode starting in December, when the first shipments of more than 5 million bottles bearing qode-enabled “smart codes” will start appearing at more than 4,000 retail outlets throughout the U.K.  ONE enjoys a reputation for breaking new ground in marketing, and by having NeoMedia’s qode linking its bottles to information and charitable giving capability on the Mobile Web, it believes it is once again at the forefront of the latest developments in the marketing field.

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications -- qode®reader and qode®window -- which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a key word, slogan or product name. 

ONE water www.ONEwater.org.uk which is supported by celebrities in the U.K., gives 100% of its profits to Playpumps™, the charity which brings fresh drinking water to where it is most needed in Africa. Along with ONE water, Playpumps has the support of leading international philanthropic organizations including USAID, the Clinton Foundation, The MCJ Foundation, The Case Foundation, Unilever, Crealy Adventure Parks, TNT, Vodacom, PEPFAR, Lemelson Foundation, International Finance Corporation, and Jay-Z.    

Playpumps work on a simple concept:  as children spin on a merry-go-round, water is pumped from below the ground, and is then stored in a tank just a few feet away, making a safe, plentiful supply of water available in the community.  To date, nearly 700 PlayPump systems have been installed in southern Africa, providing safe water to a million people living in rural and peri-urban communities. In the future, thousands more PlayPumps will be installed throughout Sub-Saharan Africa, bringing the many benefits of ready access to clean drinking water to millions.

Initially, smart codes linked to qode will appear on 5 million bottles of ONE water, which is stocked by more than 4,000 retail outlets in the U.K., including Tesco, Morrison’s, Waitrose and Co-op supermarkets, Total gas stations, and virtually all colleges and universities in the U.K. as well.

ONE water said that qode will unlock the potential of the Mobile Web, allowing its consumers real-time access to important information about the brand and its humanitarian work in Africa, together with competitions, special offers, and even over-the-air donations.

“qode will play a leading role in our marketing approach because it gives us unprecedented flexibility combined with the immediacy of working in real time to deliver promotions and establish relationships with our consumers, “ said Duncan Goose, founder of ONE Water and CEO of Global Ethics.

Martin Copus, president of NeoMedia Mobile and COO of NeoMedia Technologies, said he and his company “are delighted to be working with ONE.  It is a brand with a reputation for leadership and innovation.  It is our hope that qode will help drive sales of the product as well as charitable donations.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one –to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus    
NeoMedia Technologies, Inc.      
+(239) 246-9889 or +44 7766 801818    
[email protected]       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]
News Type: 
Member Press Release

Sybase Completes Acquisition of Mobile 365




SYBASE COMPLETES ACQUISITION OF MOBILE 365

Acquisition Makes Sybase the World’s Largest Provider of Mobile Enterprise Software and Services

DUBLIN, Calif. — November 8, 2006 — Sybase, Inc. (NYSE: SY), a leading provider of enterprise infrastructure and mobile software, today announced that it completed the acquisition of Mobile 365, Inc. in an all-cash transaction valued at $417 million. Net of acquired cash, the transaction is valued at $397 million. Mobile 365 will now operate as Sybase 365, a wholly-owned subsidiary. Marty Beard, senior vice president of corporate development and marketing for Sybase, Inc., will lead the new subsidiary as president. The Sybase mFolio business will be integrated into Sybase 365 immediately, and certain assets of Sybase AvantGo will be integrated into Sybase 365 early in 2007.

“Our acquisition of Mobile 365 is strategic, visionary and progressive in scope,” said John Chen, Sybase chairman, CEO and president. “Built on unique intellectual property and a comprehensive global network, Sybase 365 provides the messaging infrastructure-of-choice for interoperability and content delivery. With this acquisition, we expand our Unwired Enterprise offerings and our ability to deliver information anytime, anywhere, to any type of device.”

Sybase 365 is the global leader in mobile inter-operator messaging—including SMS, MMS and IMS—delivering more than 3.5 billion messages per month. Through its extensive network of approximately 700 mobile operators, including Verizon Wireless, Vodafone, T-Mobile, Cingular, Telefonica and China Mobile, Sybase 365 will continue to focus on enabling the world’s leading content providers and global brands, such as Citibank, Yahoo!, AOL, MSN and Twentieth Century Fox, to mobilize their content and applications.

“Verizon Wireless enjoys a close relationship with Mobile 365, partnering for the timely delivery of mobile data worldwide,” said Jim Straight, vice president of Wireless Internet and Multimedia Services for Verizon Wireless. “As we approach the fifth anniversary of Mobile 365 launching carrier services here in the U.S., I’m pleased they have found a corporate parent who brings additional resources and opportunities to the market and that Mobile 365 will continue to serve us as they have in the past.”

“The acquisition solidly positions Sybase between mobile operators, content providers, and global brands—further extending our worldwide leadership in enterprise mobility,” said Marty Beard, the newly appointed president of Sybase 365. “It also brings Sybase a robust software-as-a-service business, and it creates new opportunities to leverage our AvantGo, mFolio and data analytics solutions.”

“Mobile 365 offers Sybase customers a direct delivery channel to nearly any mobile device on any carrier, anywhere in the world—something no other mobile middleware provider can claim…We expect Sybase to maintain its leadership position in the mobile middleware market,” writes Jack Gold of J. Gold Associates in the firm’s September 25, 2006 Technology Brief.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

MOBILE MARKETING ASSOCIATION ANNOUNCES 2006 AWARD FINALISTS

MOBILE MARKETING ASSOCIATION ANNOUNCES 2006 AWARD FINALISTS

Boulder, Co, Nov. 2, 2006 - - Recognizing the leaders and innovators in the mobile marketing industry, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the finalists for the MMA 2nd Annual Mobile Marketing Awards. The awards will be presented at the MMA Annual Awards dinner and ceremony on November 28 in Los Angeles, following the MMA’s Mobile Marketing Forum.

“The increase in the number and quality of submissions demonstrates how quickly the mobile channel is growing world-wide,” said Laura Marriott, executive director of the MMA. “The finalists represent the innovators in our industry – and highlight how the mobile channel is enabling a new form of engagement between brands and consumers. All entries received are outstanding examples of how mobile as a medium has helped brands revitalize traditional media.”

The MMA received submissions from companies, across the globe, in twelve categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

The 2006 MMA awards finalists are:
Best Use of Mobile Marketing, Branding
• Mobiento Mobile Marketing and H&M
• R/GA
• The Hyperfactory

Best Use of Mobile Marketing, Cross-Media Integration
• Mobile Dreams Factory and Vodafone
• VeriSign, Inc.
• Zingy, Inc. and Paramount Pictures

Best Use of Mobile Marketing, Direct Response
• Cellfire
• Mobiento Mobile Marketing and H&M
• The Hyperfactory

Best Use of Mobile Marketing, Product/Services Launch
• go2 SpeedPoll™
• ipsh!
• R/GA
• Zingy, Inc.

Best Use of Mobile Marketing, Promotion
• Buongiorno MyAlert
• Enpocket and Vodafone
• Legion Interactive

Best Use of Mobile Marketing, Relationship-Building
• Meijer
• Mobiento Mobile Marketing and H&M
• Zingy, Inc. and Stolichnaya Vodka

Innovation
• Juice Wireless
• Single Touch Interactive
• VeriSign, Inc.

Innovation for Creativity in Media
• Buongiorno MyAlert
• Enpocket and Vodafone
• The Hyperfactory

Innovation for Creativity in Technology
• AdMob, Inc.
• Greystripe, Inc.
• Mobile Dreams Factory and CEPSA

The winner of the MMA Award for Outstanding Individual Achievement in Mobile Marketing, as well as the MMA Award for Overall Excellence (Company or Committee) will be announced at the MMA Awards ceremony.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

# # #

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

Airborne Entertainment Named by Deloitte as the Fourth Fastest Growing Tech Company in North America (Airborne Entertainment)




Airborne Entertainment Named by Deloitte as the Fourth Fastest Growing Tech Company in North America

Deloitte & Touche Recognizes Mobile Entertainment Leader In Prestigious Annual Technology Fast 500 Program

Montreal, Canada, October 19, 2006 – Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd. announced today that it has been selected as the fourth fastest growing technology company in North America, according to Deloitte’s 2006 Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications and life sciences companies in North America.  Rankings are based on percentage revenue growth over five years, from 2001–2005. Airborne grew 33,322% during this period.

Founded in 2000 by Internet executive Garner Bornstein and show business veteran Andy Nulman, Airborne Entertainment is considered a pioneer in mobile media.  Airborne works, and has worked, with such top-tier brands as Maxim Magazine, Family Guy, marykateandashley, the National Hockey League (NHL), Speed TV, HBO, the Walt Disney Company and Fox Filmed Entertainment. The company has also realized consistent quarter-over-quarter revenue growth since its inception.

Garner Bornstein, CEO of Airborne credits the company’s success to its “initial vision that consumers would perceive the cellphone as an increasingly vital personal device, and learn to expand the uses of it beyond simple conversation.”

“Six years ago, people doubted that this industry would even exist,” said Airborne CEO Garner Bornstein.  “The fact that it does, and that we have grown so fast within it, is a testament to our team who believed in our vision and carried it through even in the bleakest times.  We developed the technology, built relationships with the carriers and immersed ourselves in every brand we worked with.  It is this continued commitment from the team here at Airborne that has put us where we are today.  Of all the honors we have been given so far, this is by the most gratifying.”

Overall, companies that ranked on the 2006 Technology Fast 500 had an average growth rate of 2,145 percent.

"Sustaining high revenue growth over five years is an exceptional accomplishment. We commend Airborne Entertainment for making the commitment to technology,” said Pierre Brodeur, Partner Deloitte & Touche LLP.  “We are proud to honour Airborne Entertainment’s ranking on the Deloitte Technology Fast 500 list."

Fast 500 Selection and Qualifying Criteria
The Fast 500 ranks the fastest growing technology, media, telecommunications and life sciences companies in North America.  It is compiled from Deloitte’s 16 regional North American Fast 50 programs, nominations submitted directly to the Fast 500, and public company database research. Companies are selected based on percentage revenue growth from 2001 to 2005. 

Entrants must own proprietary intellectual property or proprietary technology that contributes to a significant portion of the company's operating revenues or devote a significant proportion of revenues to research and development of technology. Using other companies' technology or intellectual property in a unique way does not qualify.  Base-year operating revenues must be at least $50,000 USD or $75,000 CD, and current-year operating revenues must be at least $5 million USD or CD.  Companies must be in business a minimum of five years, and they must be headquartered within North America.

Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy™, Maxim ToGo™, marykateandashley™, SPEED TV Mobile™, NHL Mobile™ and Donald Trump's Real Estate Tycoon™ Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.

About Deloitte
Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services through more than 6,200 people in 50 offices. Deloitte operates in Québec as Samson Bélair/Deloitte & Touche s.e.n.c.r.l. The firm is dedicated to helping its clients and its people excel. Deloitte is the Canadian member firm of Deloitte Touche Tohmatsu.

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu," or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.

PUBLIC RELATIONS CONTACTS:
Melissa Romley
Bender/Helper Impact for Airborne Entertainment
Office: 310-473-4147
melissa_[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

News Type: 
Member Press Release

Boost Mobile & AirG Roll Out Mobile Marketing Campaign – “Get Hookt up with a New Ride Customized by West Coast Customs”




BOOST MOBILE & AirG ROLL OUT MOBILE MARKETING CAMPAIGN – “GET HOOKT UP WITH A NEW RIDE CUSTOMIZED BY WEST COAST CUSTOMS”

IRVINE, California and VANCOUVER, British Columbia – Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the launch of a multi-channel mobile marketing campaign to promote Boost Hookt - a popular mobile social networking product in the United States.  Between October 15, 2006 and January 15, 2007, Boost Hookt customers that sign up to the Get Hookt Up With A New Ride promotion are eligible to win a brand new Dodge Charger fully customized by West Coast Customs – the Kingz of Customs.

“Boost Hookt has been extremely popular with our customers since it launched last year and we expect this new marketing campaign to take Boost Hookt adoption to the next level,” said Boost Mobile Director of Value Added Services Craig Thole.  “We are excited to be working with West Coast Customs and AirG in launching this unique multi-channel promotion that uses innovative products and services to acquire customers and strengthen our customer facing value proposition.”

The Get Hookt Up With a New Ride mobile marketing campaign will be promoted across multiple channels including mobile, retail and online, including a MySpace interactive presence.  To participate in the promotion Boost Mobile users across the United States can visit BoostLIVE (www.boostlive.com) for methods of entry and official rules.  At the close of the campaign on January 15, 2007, one Boost Hookt customer will be driving home in a brand new Dodge Charger courtesy of Boost Mobile, AirG and West Coast Customs.  

“We’ve all seen the awesome talent of the West Coast Customs team on television and their customization work on this Dodge Charger clearly embodies the same spirit of self expression and individuality as Boost Hookt customers,” said Frederick Ghahramani, Director, AirG.  “We are delighted to be working with Boost Mobile and West Coast Customs in demonstrating the commercial potential of mobile social networks for advertisers, media companies and mobile operators.”

All custom auto-body work and vehicle modifications for the Get Hookt Up With a New Ride mobile campaign were performed by West Coast Customs and include 22” Lexani Sterling Rims, Toyo Tires, a complete WCC Orion custom audio system, custom stainless exhaust system, tinted windows and a Rex Billet grill.  West Coast Customs will also furnish the Runner Up Prize Pack, which includes 1 WCC 17” all-in-one wide screen monitor with removable DVD, 1 WCC 800 WATT Mono Block Subwoofer amplifier and 2 WCC 10” 400 WATT Subwoofers, collectively worth more than $2,000.

“West Coast Customs is always on the lookout for new and innovative ways to showcase our talents, and to promote our custom vehicle concepts to new and existing fans,” said Ryan Friedlinghaus, CEO, West Coast Customs.  “We are thrilled to be working with Boost Mobile and AirG on this national mobile promotion and entertaining our fans in a whole new way.”

Boost Hookt is a private labeled mobile community powered by AirG.  Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG’s suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, Community Marketing Toolkit and Micro-Community Interface.  Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets.

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million registered users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.  www.airg.com

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.6 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com

About West Coast Customs
In1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand.  Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!

MEDIA CONTACTS:
Boost Mobile Media Bureau
(949) 789-4900                                              
[email protected]

Allison Webb
AirG
Tel: (604) 408-2228 ext. 125
allisonw AT airg.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

News Type: 
Member Press Release

Neighborhood America Acquires MOVO Mobile (Neighborhood America)




Neighborhood America Acquires MOVO Mobile

Strategic acquisition solidifies Neighborhood America's market leading position as provider of enterprise applications for building participatory communities.

October 4, 2006 - Neighborhood America announced today that it has successfully completed the acquisition of mobile marketing solutions provider MOVO Mobile. Neighborhood America is the leading provider of solutions that enable customers to build community through enterprise management of structured audience interactions.

"MOVO is a strategic acquisition that completes our offerings and solidifies our market leading position in all three business lines. As media, government agencies, and businesses decide to build participatory communities, they will now be able to use multiple forms of devices and outreach techniques from one platform, at an enterprise level," said Kim Patrick Kobza, Neighborhood America's president and CEO. "As the world turns to mobile applications, we expect MOVO to be a catalyst for significant revenue growth."

The acquisition of MOVO Mobile also broadens Neighborhood America's leadership team, as industry veterans and MOVO co-founders, Dan Miller, David Rippetoe, and Robert Cesaric join Neighborhood America's executive leadership team. MOVO's CEO, Dan Miller, will head the Mobile Solutions Group; David Rippetoe will lead the Group's Business Development efforts; and Robert Cesaric will join Neighborhood America's CTO, David Bankston, in providing technical leadership for new product development.

"The MOVO acquisition is a unique opportunity to acquire not just highly synergistic technology, but also industry leaders with a deep understanding of mobile applications," continued Kobza. "The MOVO executives are proven performers. We will rely upon their leadership to drive revenue growth through the provision of mobile services to our existing customer base, as well as the advertising and education markets that they already serve."

"We are very pleased to join this excellent team and build upon the unique market position and track record that Neighborhood America has established," said Dan Miller, president and CEO of MOVO. "Mobile applications are experiencing explosive growth and Neighborhood America has the solution, infrastructure, and support to clearly differentiate MOVO in the marketplace."

"With the implementation of MOVO's mobile technologies, Neighborhood America's customers will be able to conduct highly interactive campaigns, across a ubiquitous device - the mobile phone," said Rippetoe. "The combination and scalability of the platform will provide enterprise customers with a technical solution that has not been previously available in the marketplace. This is a unique offering that clearly differentiates us."

About Neighborhood America  
Neighborhood America provides media, government, and business with a simple solution to the universal problem of structuring engagement with their audiences and stakeholders. Organizations looking for a way to collect and manage all forms of interactions with citizens, consumers and partners turn to Neighborhood America's software as a service solution for immediate results. For more information, visit www.neighborhoodamerica.com.

Contact:
Lisa Coulouris                                                
Racepoint Group                                            
781-487-4612                                                 
[email protected]   

Kristi Grigsby
Neighborhood America
239-591-6811
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Vidiator Launches Stan Lee\'s POW! Mobile on Sprint (Vidiator)




VIDIATOR LAUNCHES STAN LEE’S POW! MOBILE ON SPRINT

Sprint is First to Offer the Channel, which Features Animated Video from the Co-creator of Spider-Man™, X-Men™, The Fantastic Four™ and The Incredible Hulk™

BELLEVUE, Wash. — Oct. 4, 2006 — Vidiator® announced today the launch of the highly anticipated Stan Lee POW! Mobile channel on Sprint, which features animation from Stan Lee’s “Accuser™”, “The Drifter™” and “Stripperella™.”  It is the latest example of mobile video content that is offered first or exclusively to Sprint customers.  Vidiator is the exclusive distributor of POW! Mobile content.  Stan Lee is the co-creator of many of the most globally recognized superhero franchises in history, including Spider-Man(a), X-Men(a), The Fantastic Four(a), The Incredible Hulk(a) and more.  Stan Lee POW! Mobile can be accessed by Sprint Power Vision subscribers for an additional $4.99 per month.  Standard data charges apply.

“Accuser” tells the mysterious tale of Dan Mason, formerly a corrupt defense attorney who is given a second chance and the power to redeem himself by ridding the city of criminals he once set free.  “The Drifter” chronicles the sci-fi adventures of Matthew Zane, a time traveler from the year 2075 who returns to the past to free humanity from the evil corporation that controls the future. “Stripperella” is a tale about Erotica Jones, who by night is a mild-mannered stripper with a heart of gold. By later night, she’s Stripperella, crime-fighting Super Agent 69, busting out to blow the bad guys away.

“Stan Lee’s POW! Mobile allows fans both new and old to be hooked on the unique characters and visual stories that only Stan Lee can tell,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator.  “By partnering with Vidiator, Sprint once again leads the mobile video industry by providing their customers with compelling content that is available nowhere else.”

“After having seen my creations in comic books, movies, television, DVDs and video games, what a kick it is to see them come to life on cell phones, as well!” said Stan Lee. “In partnership with that great group of technical geniuses at Vidiator, I and my cohorts at POW! Entertainment are planning to produce some of the most exciting new mobisodes of all as we eagerly ride the crest of this burgeoning new field of mobile entertainment.  So holster your cell phones amigos, the best is yet to come!”

“Stan Lee’s name appears on approximately two billion publications worldwide, productions based on his characters have been so popular that people around the world have enthusiastically spent billions of dollars at the box office to watch them come to life on the big screen,” said Gill Champion, COO, POW! Entertainment.  “Extending the Stan Lee POW! brand into mobile is a natural fit for us and for fans who want to enjoy viewing his creations in as many ways as possible.”

Vidiator offers an entire suite of mobile solutions that encompasses content, 3D applications, transcoding, streaming and hosting services. Vidiator partners with branded content owners to produce and re-purpose content to be delivered to the largest 3G operators in Europe, Asia and the Americas.

Vidiator provides award-winning mobile solutions built on the Xenon™ mobile multimedia delivery platform.  The suite of products – Xenon™ Streamer, Xenon™ Encoder, Xenon™ Live Encoder and Xenon™ Transcoder – provide mobile operators, content providers and handset manufacturers the tools they need to create advanced wireless multimedia services like mobile TV and video, mobile music and mobile advertising.  Xenon mobile delivery platform products have been selected by major operators around the world to deliver carrier-grade solution to any device over any network.

POW! (Purveyors of Wonder) Entertainment, Inc (OTC: POWN) is founded by comic book and motion picture icon Stan Lee, co-creator of Spider-Man(a), X-Men(a), The Incredible Hulk(a) and Fantastic Four(a), together with award winning producer Gill Champion and intellectual properties acclaimed expert Arthur Lieberman esq. POW!’s principles combined have created, produced and licensed some of the most successful global franchises of all time that have gone on to generate billions of dollars in revenues. POW! has partnered with major studios, networks  and industry leaders to perpetuate a whole new cast of contemporary Stan Lee originals. POW! Entertainment is now publicly traded under the symbol (POWN) for more information, see www.powentertainment.com.

About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D messaging technology for the delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Operating with a multi-national team of industry leaders in the mobile, Internet and media arenas, Vidiator develops applications that leverage the company's patented streaming, transcoding and 3D technologies. The company's end-to-end content management, subscription and hosting services allow for the global publishing and distribution of mobile content. Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. Vidiator has offices in Bellevue, Wash. (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

(a) These are characters and trademarks of Marvel Characters Inc. 

Vidiator Contact:
Jared Nieuwenhuis
Director, Marketing Communications
425.278.1309<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


News Type: 
Member Press Release

Vidiator\'s Xenon Encoder to Support NTT DoCoMo’S i-motion Services (Vidiator)



VIDIATOR’S XENON ENCODER TO SUPPORT NTT DOCOMO’S I-MOTION SERVICES

BELLEVUE, Wash — Oct. 9, 2006 — Vidiator®, a leading provider of mobile streaming, encoding, mobile TV and 3D messaging solutions, announced today that it has started supporting NTT DoCoMo’s i-mode™ service with their Xenon™ Encoder.  The Xenon Encoder provides the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, fully compliant with all relevant international standards, allowing for the real-time converting of any analog or digital audio and video signals.

As part of an award winning mobile encoder product line, the Xenon Encoder now supports NTT DoCoMo’s new specifications for i-motion™, an i-mode related service, to deliver mobile video and audio entertainment over its HSDPA network to FOMA™ subscribers. Available now, all current and prospective content providers to NTT DoCoMo are encouraged to use the Xenon Encoder in order to provide high-quality mobile multimedia content. Content providers seeking to access and purchase the first encoder for i-motion over HSDPA with new codecs, as certified by NTT DoCoMo, can contact Vidiator through its website, http://www.vidiator.com.

“NTT DoCoMo is a recognized global leader in mobile multimedia content services and delivery and launched the world’s first 3G W-CDMA network.  Its selection and support of the Xenon Encoder is a strong validation for the reliability and advanced capabilities of our encoding technology,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Connie Wong, CEO, Vidiator. “Our Xenon Encoder makes it possible to offer high quality mobile video and audio content services to NTT DoCoMo FOMA subscribers.”

NTT DoCoMo's HSDPA service launched on August 31, 2006 and its packet data transfer speeds are up to 10 times faster than the existing W-CDMA network to support a wide variety of applications that include the downloading of large size video and music content. The Xenon Encoder, enhanced with the new industry standard multimedia codecs including H.264, HE-AAC and Enhanced aacPlus, supports generations of i-motion video and audio content and is compatible with NTT DoCoMo’s HSDPA handset family, including the 3G FOMA™ N902iX HIGH-SPEED.

“We are very pleased that subscribers to DoCoMo’s standards-based 3G service—FOMA—and i-motion mobile video clip service now have the opportunity to enjoy enhanced video and music mobile content thanks to the Xenon Encoder’s support of our new codecs,” said Takeshi Natsuno, senior vice president and managing director of multimedia services at NTT DoCoMo.

The Xenon Encoder is a unit of Vidiator’s award-winning set of mobile content delivery solutions built on the Xenon mobile multimedia delivery platform.  The suite of products – XenonTM Streamer, XenonTM TV, Xenon™ Encoder, XenonTM Live Encoder and XenonTM Transcoder – provide mobile operators, content providers and handset manufacturers the tools they need to create advanced wireless multimedia services like mobile TV and video, mobile music and mobile advertising.  Xenon mobile delivery platform products have been selected by major operators around the world to deliver carrier-grade solutions to any device, over any network.

About Vidiator
Vidiator is a leading provider of mobile TV, video and audio streaming, encoding and transcoding, 3D messaging and the delivery of 3G multimedia content to mobile devices.   Since 2002, Vidiator has pioneered mobile multimedia technology research and development, and has maintained its industry leading status by providing and enabling mobile video and audio streaming and encoding technology, managing over a million video streams per day and providing its carrier clients with high ARPU. Vidiator’s streaming and encoding platforms are media player agnostic and support the most requested video and audio codecs.  Vidiator has also pioneered the live streaming of concerts, horse racing, traffic conditions and reality shows, such as Big Brother.  Operating with a multi-national team of industry leaders from the mobile, internet and media arenas, Vidiator's multimedia content delivery platforms are deployed throughout the mobile marketplace in 20 countries and on four continents. The Xenon™ Streamer now supports a majority of the mobile devices in the market with different players embedded in the phones.   The Xend™ 3D messaging platform is a user-generated messaging platform that drives MMS traffic and premium SMS services.   Vidiator also boasts a rich avatar library for messaging creation and its Xend Photo application enables users to create their own avatars from photos.   The Xend™ family of applications has been awarded 5 patents with more pending.   Vidiator has offices in Bellevue, Washington (headquarters), London, Hong Kong and Seoul, Korea. For more information, see www.vidiator.com.

Vidiator Contact:
Jared Nieuwenhuis
Director, Marketing Communications
206.399.3406
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


News Type: 
Member Press Release

Major UK Publishing House Introduces qode® to U.K. Marketing Audiences (NeoMedia Technologies)




Major UK Publishing House Introduces qode® to U.K. Marketing Audiences

FORT MYERS, Fla., and LONDON, October 17, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that Haymarket -- a major U.K. publisher -- has created the first qode®-enabled article for its flagship title, Media Week (www.mediaweek.co.uk).

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications that includes qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to connect directly to targets, while qode®window lets users enter a key word, phrase or product name to connect to a target. 

“The Media Week article inter-actively introduces qode to the U.K. marketing community in a positive and proactive way,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company.

The page, published in the issue due out today, features a two-dimensional “smart code” and invites readers to download and try the qode application, which delivers a live Mobile Web user experience.

NeoMedia’s Copus said that his company “is delighted that such a prestigious magazine as Media Week is the first U.K. title to feature qode, creating a unique opportunity for the sophisticated and highly creative U.K. advertising and marketing communities to try qode themselves. This is just the beginning,” he said, noting that “NeoMedia is eager and excited about bringing our ground-breaking technology to market in the very near future.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Annual Mobile Marketing Forum Event Reinforces Year of Growth in EMEA

ANNUAL MOBILE MARKETING FORUM EVENT REINFORCES YEAR OF GROWTH IN EMEA

Event Evangelizes Mobile Marketing Successes in EMEA Region

Istanbul, Turkey and Boulder, Co, Oct. 16, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today reported the successful conclusion of its first Annual Mobile Marketing Forum (MMF) EMEA (Europe, Middle East and Africa). The MMF EMEA provided delegates with insight on mobile technologies and applications – and real world case studies and the successes being deployed today across the globe.

“The EMEA region, and Turkey in particular, is having enormous success leveraging mobile for creative campaigns,” said Laura Marriott, executive director of the MMA. “It is truly incredible to share the successes of our members within the EMEA region – and we thank our Turkish members for their hospitality in hosting this year’s event. 2007 will be another pivotal year for growth of mobile marketing, and we look forward to working with our members around the world to continue to drive the creation of a professional and sustainable industry and organization.”

Sponsored by corporate sponsors Aerodeon, JumpTap, ThirdScreenMedia and Turkcell and media sponsors 160characters, ClickZ and Mobile Marketing Magazine, the annual MMF EMEA event took place last week in Istanbul. More than 180 delegates attended sessions from leading global agencies, brands, technology vendors and carriers. The keynote presentation was delivered by Yusuf Azoz, Head of Content Services and Partnering, VAS Management Unit, Turkcell.

“The MMF conference in Istanbul brought together both fascinating mobile marketing case studies and the very latest thinking in this most personal and pervasive of consumer relationships,” said Anil Malhotra, Senior Vice President of Marketing for Bango. “The attendance of 180 plus high caliber executives representing a wide range of industries demonstrates the impact that the MMA is making to unify the industry worldwide.”

The MMA will also hold its Annual Global MMF on November 28 in Los Angeles. For more information on both conferences, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
MMA Press Release

Text Messaging Gets Personal (Airwide Solutions)






Text Messaging Gets Personal

AirMessenger Personal lets consumers and corporate users personalize the most pervasive messaging service

BURLINGTON, Mass., and READING, U.K. —  Oct. 11, 2006 — Airwide Solutions, the leading provider of mobile messaging infrastructure and applications, today announced AirMessenger Personal, a family of network-level applications that lets subscribers add personalized enhancements to their SMS (short messaging service). AirMessenger Personal brings e-mail and parental control features to SMS while also providing enhanced security for subscribers. Both consumers and corporate subscribers can now archive, auto-reply, duplicate, create SMS groups, and apply personal anti-spam and security filters to inbound and outbound messages.

The AirMessenger Personal application family enables subscribers to personalize their messaging service through easily accessible SMS interfaces and Web portals. Mobile operators benefit from the opportunity to attract and retain new subscribers and increase revenues.

“SMS has been an unprecedented success, accounting for 68 percent of mobile messaging revenues worldwide, more than double that of IM (instant messaging), e-mail and MMS (multi-media messaging service) combined1. But until now, SMS functionality has been limited compared to e-mail services,” said Jay Seaton, CMO at Airwide. “AirMessenger Personal allows operators to leverage the popularity of SMS and offer differentiated, personal and valuable new services to attract and retain subscribers, stimulate usage and increase data service revenues and average revenue per user.”

AirMessenger Personal Applications:

-  Archive:  Provides subscribers with their own network SMS message store, keeping copies of all messages sent and received. Subscribers no longer need to worry about restoring important messages to a new handset as all messages can be sent to it from the archive.

-  AutoReply:  Allows users to set an auto-reply when away from their mobile phone to alert senders that the subscriber is unable to receive or respond to text messages.

-  Duplicate:  Allows subscribers to automatically copy received SMS messages to multiple people or devices, providing enhanced coverage options. Additionally, it is increasingly common for people to have a personal mobile phone, a business mobile phone and a mobile data card for a laptop. This feature allows users to set up an automated duplicate to ensure that desired messages are delivered to whatever device the subscriber is using. For corporate users, this also ensures that time-sensitive messages can be acted upon immediately. 

-  Groups:  Similar to the distribution list functionality of e-mail, this feature simplifies how users can share messages with groups of recipients, regardless of which network they are on, and without the difficulty of manually copying messages or typing in multiple phone addresses.

-  Inbox Guardian:  Unsolicited text messages are an emerging threat. Operator-level content filters are by definition broad and impersonal. However, Inbox Guardian lets subscribers control which messages reach their mobile phone by blocking certain sources or only allowing messages from specific numbers to get through. In addition, parents can use it to provide a secure, protected messaging environment for their children.

-  Outbox Guardian:  Allows controls to be set on which numbers the mobile phone is allowed to send messages to. Parents can configure Outbox Guardian to ensure their children only communicate with known friends and family. This also helps prevent the inadvertent sending of messages to premium rate numbers. Outbox Guardian can also be used by corporations to control misuse of company-issued mobile phones.

AirMessenger Personal is available immediately. 

Airwide Solutions
Airwide Solutions is the leader in next-generation mobile messaging infrastructure and applications, providing high-performance, field-proven software to more than 70 wireless operators in 46 countries. As one of the early mobile messaging innovators, Airwide Solutions introduced the first SMSC and sent the first commercial SMS (short message service) in 1992, introduced the first SMS router in 1998 and deployed the first A2P (application-to-person) MMS push gateway in 2003. Airwide continues this tradition of innovation with its industry-leading IMS and SIP-based open architecture, routers, gateways, applications and security solutions. Airwide Solutions is a global organization with offices in Australia, Canada, England, India, Singapore and the United States. For more information about Airwide Solutions, please visit www.airwidesolutions.com.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

NeoMedia’s 12snap Subsidiary Starts Second Half With ‘Solid Revenues from Major Client Customers’ (NeoMedia Technologies, Inc.)




NeoMedia’s 12snap Subsidiary Starts Second Half With ‘Solid Revenues from Major Client Customers’

FORT MYERS, FLA., and MUNICH, GERMANY, Oct. 10, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM, (www.neom.com), said today that its award-winning mobile marketing agency 12snap AG subsidiary (www.12snap.com) has started the second half of fiscal 2006 with “solid revenues from major client customers,” both involved in national soccer promotional programs delivered via mobile phones.

NeoMedia President and CEO Charles T. Jensen said 12snap, acquired by NeoMedia earlier this year, is “serving internationally renowned clients, providing services valuable to marketers and consumers alike.”  He said two major clients accounted for just under half a million dollars in revenue to 12snap early on in the second half of the fiscal year, in addition to revenues from other client contracts.

In April, 12snap signed a contract to bring its expertise to “mobilize” the help a leading global airline’s cross-media communication of its involvement in German soccer. The airline wanted to leverage its partnership with the German Football (Soccer) Association (DFB) and record-holding champion club FC Bayern Munich (FCB) by placing increased emphasis on its mobile strategy, working with 12snap to bring fans comprehensive mobile entertainment packages including soccer-themed content and games, competitions, and video clips.

In July, 12snap signed a contract to extend its service agreement with an international chocolate company, providing a mobile marketing component for the client’s multi-channel marketing strategy, which involved a long-running DFB Team Sticker Campaign for two of its leading candy brands.  Nokia, a world leader in mobile communications, is also involved as a  campaign partner in the program, which delivered collectable pictures of the national soccer team via purchases of products, and included creation of a soccer Collector’s Album for mobile phones. 

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, London, Milan, Stockholm, Istanbul, and Fort Myers, Florida.  As an expert in innovative marketing and entertainment for mobile phones, 12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications. 12snap has 75 employees, and provides services to companies including, McDonald's®, MTV®, Coca-Cola®, Wella®, adidas®, Unilever® and Gillette®.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode® technology, and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader™ and qode®window™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

Along with 12snap, NeoMedia’s recently acquired companies and offerings include Mobot, (www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:          
Chuck Jensen               
NeoMedia Technologies, Inc.                  
+(239) 337-3434                       
[email protected]       

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

NeoMedia’s qode® Now Available for Sony-Ericsson JAVA Mobile Phones (NeoMedia Technologies, Inc.)




NeoMedia’s qode® Now Available for Sony-Ericsson JAVA Mobile Phones

FORT MYERS, Fla., Oct. 11, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), a leader in market-driven technologies, announced today that its flagship direct-to-mobile-web qode® technology is now available through a free download to run on eight Sony-Ericsson® mobile phones based on the popular JAVA MIDP 2.0 technology.

Free downloads of NeoMedia qode software for JAVA are available to Sony-Ericsson users by invoking the browser on the phone and entering “get.qode.com.”  qode, including qode®reader and qode®window, can then be installed in just a few minutes by following instructions on the phone’s screen.

List of Compatible Mobile Phones to Grow

NeoMedia, which plans to add more JAVA-based phones supporting qode in the coming weeks, previously introduced qode for the Symbian® Series 60 operating system, prevalent on Nokia® mobile phones.

NeoMedia’s patented qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to connect directly to targets, while qode®window lets users enter a key word, phrase or product name to connect to a target.

“NeoMedia is delighted to announce that Sony-Ericsson is the latest manufacturer whose phones support the qode platform of consumer products,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company. 

“Mobile marketing – the real-time live interconnection between consumers and marketing companies – is still in its infancy in the U.S., but has already taken wing in Europe and Asia,” Mr. Copus said.  “NeoMedia will continue to add to the list of manufacturers and mobile phones that support qode as mobile marketing continues to evolve here and grow around the world.”

The Sony-Ericsson MIDP 2.0 phones now running qode include the Sony-Ericsson K600i, Sony-Ericsson K700i, Sony-Ericsson K750i, Sony-Ericsson S710a, Sony-Ericsson W550i, Sony-Ericsson W600i, Sony-Ericsson W900i, and Sony-Ericsson Z800, in use in both the U.S. and Europe according to m:metrics (www.mmetrics.com), a leading authority on the mobile marketplace.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.                           
+(239) 246-9889 or +44 7766 801818             
[email protected]                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Hook Mobile Launches First Cross-Carrier Multimedia Mobile Trading Cards with CBS’ Hit Reality TV Show “Survivor” (Hook Mobile)





Hook Mobile Launches First Cross-Carrier Multimedia Mobile Trading Cards with CBS’ Hit Reality TV Show “Survivor”

Company Pioneers New Collectible Content Platform: Next-Generation Technology Combines Mobile Messaging, Marketing, and Social Gaming

Alexandria, VA – October 5, 2006 – Hook Mobile, a leader in Multimedia Messaging Services (MMS) innovation, today announced the launch of the first cross-carrier mobile trading card set with CBS’s hit reality TV show “Survivor.” By leveraging the company’s innovative platform -- the first to combine multimedia messaging, marketing and social gaming for the creation of mobile collectible content – Hook Mobile and CBS are defining the next-generation of trading cards. Hook Mobile’s patent-pending platform – the Mobile Asset eXchange, or M.A.X – combines a digital printing engine, “collect-to-win” redemption engine and digital tracking of individual cards, taking mobile content and social networking to new levels. 

This first-of-its-kind mobile marketing campaign offers viewers the opportunity to receive, trade and collect mobile trading cards in an effort to win cash prizes and merchandise. By simply texting the keyword “TRIBE” to the short code 87233 (TRADE) or visiting http://tradingcards.cbs.com, collectors can receive a set of three unique, randomly distributed cards from a total set of 61, representing Survivor’s Cook Islands cast, island scenery, tribe cards or the ultra-rare challenge cards. Participants can manage their card collection online, trade with others by simply sending the card in a message and purchase additional packs to complete their collection. There are also over 500 “Instant Win” cards distributed randomly in packs, containing Survivor gear and cash prizes.

“We are pleased to announce a new category of mobile content by introducing the time-honored concepts of scarcity, random distribution and collecting with the first ever Mobile Trading Cards” said Brian Kathman, Hook Mobile CEO.  “By linking the mobile and online experience, our network-based application enables brands of all kinds to build social communities based around peer-to-peer mobile messaging that leverages their multimedia content in a dynamic, new way.”

Hook Mobile is pioneering the next wave of text messaging innovation that enables mobile subscribers to send and receive multimedia content using the Multimedia Messaging Service (MMS) feature on all multimedia and camera phones.. According to research firm IDC, by next year there will be approximately 80 million MMS subscribers in the US, leading to an anticipated $7.4 billion in new subscriber revenue. Hook Mobile is aiming to help carriers, media companies and major consumer brands take advantage of this trend with its “collectible content” programs. The Survivor content is available to subscribers on the Verizon Wireless, Cingular Wireless and Sprint networks immediately, and on T-Mobile by mid-October. 

“By introducing the peer-to-peer sharing of multimedia assets, mobile content is no longer a one-way proposition” said Casey Jones, SVP of Marketing for Hook Mobile. “We believe that digital assets will become the social currency of our generation, so compelling multimedia content like this  will fuel the coming explosion of MMS in the U.S.  Now content providers and marketers  have a dynamic new way to build loyalty and grow revenues through the mobile channel.” 

Hook Mobile, headquartered in Alexandria, VA, was founded by mobile and interactive marketing pioneers Brian Kathman, Peter Fuller and Casey Jones to deliver multimedia innovations to the mobile industry. The three founders patented the technology for Hook Mobile after identifying the need to “mobilize” existing fan communities in the sports, media, entertainment, and games markets in a way that drives viral appeal, loyalty and recurring revenue streams.  

To learn more about the Survivor trading card promotion, visit http://tradingcards.cbs.com

About Hook Mobile

Hook Mobile is pioneering the category of “mobile collectible content “with a patent-pending technology platform that introduces scarcity, random distribution, online collection and peer-to-peer trading to MMS wireless content. Founded by a team of mobile business, technology and marketing veterans, the company focuses on “generation content” and emerging trends in multimedia mobile marketing for entertainment, sports, consumer goods and gaming companies.  The company recently won a “Technology Pace Setter” award at “The New New Internet Conference” for Web 2.0 strategy. To learn more, visit www.hookmobile.com.

Media Contacts:

Jennifer Abelson                                                
Abelson Group                                      
781-279-0370                                                   
[email protected]               <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />


Casey Jones
SVP Marketing, Hook Mobile
508-932-8311
[email protected]

News Type: 
Member Press Release

Burton Katz Named Chief Executive Officer for New Motion, Inc., Parent Company of MOBILESIDEWALK™ (New Motion, Inc.)





Burton Katz Named Chief Executive Officer for New Motion, Inc., Parent Company of MOBILESIDEWALK™

Katz Has Been at the Forefront of the U.S. & European Mobile Entertainment Industry Since Its Inception

lRVINE, CA – Mobile industry veteran Burton Katz has signed on as chief executive officer of digital entertainment company New Motion, Inc., parent company of MobileSidewalk™, it was announced today.

Katz joins MobileSidewalk from Buongiorno S.p.A.  As president of Buongiorno’s North American operations and past executive of its U.K. operations, Katz oversaw strategic planning and implementation of both Buongiorno’s B2B business and the successful U.S. launch of their consumer brand.  Prior to joining Buongiorno in 2001, Katz was a principal in PriceWaterhouseCooper’s E-Business Division, where he advised global telecom and media clients on pioneering new products and developing digital distribution channels.

Commenting on the management team addition, company founder Scott Walker said, “Burton Katz is one of the most seasoned executives in the multi media arena, having been at the forefront of many ‘firsts’ in our industry, both here and abroad.”

Katz said, “MobileSidewalk brings the power of specialized Internet marketing to the mobile medium, making the company one of the most successful businesses to leverage this emerging business model.  I am excited to join this creative, experienced team of mobile content, Internet and marketing professionals.”

Katz holds a masters of business administration degree in marketing and interactive technologies from the University of Southern California.

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™, a direct-to-consumer mobile entertainment company based in the United States, is dedicated to realizing the full potential of cell phones as an entertainment and promotional medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other marketing mediums.  Launched in June 2005, MobileSidewalk is owned and operated by digital entertainment company New Motion, Inc., headquartered in Irvine, California.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

Contact:
Karen Strickholm
505.988.4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Launch of NeoMedia qode Technology Featured in New Prentice Hall Text Book (NeoMedia Technologies)



Launch of NeoMedia qode Technology Featured in New Prentice Hall Text Book

‘Marketing: Real People, Real Choices’ Becomes Interactive via the Mobile Internet

FORT MYERS, Fla., Sept. 28, 2006 – The launch of qode® technology from NeoMedia Technologies, Inc. (OTC BB NEOM), which links consumers and cell phones directly to information and offers on the Mobile Internet, will be featured in the new edition of a popular marketing text book from Prentice Hall, a worldwide leader in text book publishing.  NeoMedia is an innovator in market-driven technologies, with offices and subsidiary companies in the U.S. and Europe.

“Marketing: Real People, Real Choices,” annually used by thousands of  college students and hundreds of professors and instructors worldwide, will feature the launch of qode by NeoMedia, including interviews with Rick Szatkowski, vice president of business development for the qode product line, and others in print in the text, and in a video filmed at the company’s Fort Myers headquarters. 

The fifth edition of  “Marketing: Real People, Real Choices,” scheduled to be in global distribution in January 2007, is written by Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's University, Greg W. Marshall, professor of Marketing and Strategy in the Crummer Graduate School of Business, Rollins College, and Elnora W. Stuart, professor of Marketing and BP Egypt Oil professor of Management Studies at The American University in Cairo. The authors selected five companies and product marketing programs in addition to NeoMedia for the upcoming edition – Tupperware®, Ron Jon Surf ShopK, Darden Restaurants Inc. (the world's largest casual dining restaurant company with brands including Red Lobster™, Olive Garden™, Bahama Breeze™ and Smokey Bones Barbeque & Grill™), and Grendha Shoes Corporation, the U.S. distributor of U.S. brands Rider, Melissa and Grendha. 

Worldwide Launch and Go-to-Market Strategy of qode Detailed

“NeoMedia is delighted to have our exciting multi-media launch of qode included with these prestigious international companies and brands,” said Mr. Szatkowski.  “Taking part in a detailed case study of our go-to-market strategy for qode worldwide – including the challenge of creating and then fulfilling the need for a breakthrough technology-based offering, is exciting and worthwhile.  Together with the authors and Prentice Hall, we have made this one of the first interactive textbooks using the Mobile Internet, delivering updated information as well as ‘fun’ content to the students and professors through their mobile phones.”  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Representing his co-authors, Dr. Solomon said NeoMedia and qode were chosen for the new edition of their book “because mobile marketing represents and achieves the next level in performance-based marketing.  

“qode provides an opportunity for marketers to create a one-to-one marketing experience with the consumer wherever and whenever they are interacting with a product or brand through conventional media,” he said.  “Responses to ‘calls-to-action’ become measurable by media channel, providing marketers with the ability to fine-tune their message and channels in real-time.  As a case study, the challenge of primary demand creation for qode and the development of partner ecosystems will stimulate professor/student dialog.” 

Mr. Szatkowski said that making “Marketing: Real People, Reach Choices” the first truly interactive text book is being viewed by Prentice Hall as a pilot program in its internal evaluation of interactive text books.  He said the section on NeoMedia will include eight uses of qode – three for information and five for general interest on the Mobile Web.  In addition, he said qode will also be used in the Ron Jon and Grendha sections of the text book.

Information on qode is available at www.qode.com, and information on “Marketing: Real People, Real Choices” is available from Prentice Hall (www.prenhall.com)

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qode®reader and qode®window, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Rick Szatkowski                        
NeoMedia Technologies, Inc.      
+(239) 337-3434 x 114  
[email protected]  

David A. Kaminer
The Kaminer Group       
+(914) 684-1934
[email protected]

News Type: 
Member Press Release

Mobile Marketing Association Announces Mobile Marketing Forum In Turkiye

Mobile Marketing Association Announces Mobile Marketing Forum In Turkiye

Fall conference to reach European, Middle East and African (EMEA) audience

News Type: 
MMA Press Release

First Washington DC Area Supermarket Launches Mobile Rewards From MobileLime (MobileLime)






FIRST WASHINGTON DC AREA SUPERMARKET LAUNCHES MOBILE REWARDS FROM MOBILELIME

Chevy Chase Supermarket First to Offer Rewards via Cell Phone

BOSTON - SEPTEMBER 26, 2006 - MobileLime(r), the first company to turn the mobile phone into a marketing, loyalty and payment device, today announced that Chevy Chase Supermarket is the first merchant in the Washington DC metro area to offer its patrons rewards and instant savings linked to their cell phone with Mobile Rewards from MobileLime.

With MobileLime's Mobile Rewards platform, Chevy Chase Supermarket can now offer its patrons exclusive real-time member benefits, which include information-based alerts and instant savings on items store-wide through their clientele's mobile phones.  The supermarket is now able to communicate with patrons before, during and after each purchase transaction, directly influencing buying behaviors at the point of sale.  Through text messaging and email communications, shoppers enrolled in the Chevy Chase Mobile Rewards program are the first to know about special sales, events and more.

"As a neighborhood grocer, we want to build a relationship with our patrons and MobileLime's Mobile Rewards program enables us to interact with them in real-time, communicating up to the minute specials and events," said Kevin Kirsch of family-owned Chevy Chase Supermarket.  "Shoppers can now get instant savings without carrying a card, and receive just-in-time shopping information about new products, events, sales and promotions on their cell phones.  And down the road we expect to add mobile payments to the mix as well."

MobileLime's rewards program improves the shopping experience for the consumer and eliminates the need for physical loyalty cards by using shoppers' cell phone numbers as their unique identifier.  The cashier simply enters the member's cell phone number at checkout and the shopper receives instant item-level savings towards purchases that will keep them coming back.   With the Mobile Rewards Program, members can opt-in to receive exclusive event, special and savings alerts via cell phone, as well as email newsletters.    

"MobileLime is very excited to enter the Mid-Atlantic marketplace with an upscale and quality-focused supermarket like Chevy Chase Supermarket," said Robert Wesley, president and CEO, MobileLime.  "The Mobile Rewards program gives Chevy Chase the ability to improve their patrons overall shopping experience.  This launch further demonstrates the opportunity MobileLime offers to grocery retailers nationwide to tap into the growing importance that cell phones play in our daily lives."

Mobile Rewards is free to the consumer and available now. Consumers can sign up at the store or online at www.chevychasesupermarket.com. Chevy Chase Supermarket is located at 8531 Connecticut Avenue, Chevy Chase, MD 301-656-5133. 

About MobileLime(r)
MobileLime is the first company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their patrons - reaching them through multiple channels with timely and targeted promotions when patrons are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let patrons pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded 1st place winner of the Wireless Emerging Technologies Award at CTIA WIRELESS 2006, the 2005 Global Retail Technology Award for Best In-Store Innovation, and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

MOBILE MARKETING ASSOCIATION CREATES M-COMMERCE COMMITTEE

MOBILE MARKETING ASSOCIATION CREATES M-COMMERCE COMMITTEE

Committee to Develop Mobile Commerce Best Practices and Guidelines

New York, Sept. 26, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today announced that it has launched an m-Commerce Committee to develop best practices, standards and other guidelines for mobile-commerce initiatives. The committee will serve as a consortium between wireless carriers and key players in the m-commerce ecosystem, including brands, retailers and media. The committee’s goal is to create a framework that provides consumers with a simple, consistent, user-friendly m-commerce experience across the industry.

The m-Commerce Committee, chaired by Mark Kaplan, founder and chief strategy officer of Assembly, LLC., and Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., will focus on three key areas:

• Defining the m-commerce ecosystem, marketplace and customer experience
• Creating guidelines and best practices to enable a “one-click” m-commerce experience for consumers
• Creating a consortium for carriers and select members of the ecosystem to facilitate guidelines, best practices, operations and intellectual property for both digital and physical goods
“Mobile commerce will become a critical element to drive the adoption of the mobile channel and mobile advertising both for digital and physical goods,” said Laura Marriott, executive director of the MMA. “The MMA continues to take a leadership position in the development of the emerging mobile marketing industry.”

“Consumers and carriers both want the same thing: an open, standardized, secure but easy-to-use m-commerce experience for the physical goods marketplace,” said Mark Kaplan, founder and chief strategy officer of Assembly, LLC. “The m-Commerce Committee has been created to help achieve that vision and, in turn, ensure that m-commerce lives up to its potential for both brands and consumers.”

“We’re pleased to be working with the MMA to further drive the use of the mobile medium by way of establishing more consistent and consumer-friendly m-Commerce experience for mobile advertisers and digital goods merchants,” said Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., a leading mobile advertising service enabler.

Membership in the committee is open for participation to all MMA members. For more information, please contact [email protected]. For information on MMA membership, please see www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type: 
MMA Press Release

NeoMedia’s 12snap Sets Up Mobile Marketing Subsidiary in Turkey (NeoMedia Technologies)



NeoMedia’s 12snap Sets Up Mobile Marketing Subsidiary in Turkey

New Istanbul Office Provides Creative, Consulting and Technical Services, And Strengthens NeoMedia’s Position as a Mobile Marketing Leader in Europe

FORT MYERS, FLA., and MUNICH, GERMANY, Sept. 22, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM, (www.neom.com), an innovator in market-driven technologies, said today that its award-winning mobile marketing agency 12snap AG subsidiary (www.12snap.com) is now represented in Turkey with its own new subsidiary.

With its new office in Istanbul, NeoMedia’s 12snap will offer its expertise locally and directly to the Turkish growth market.  Along with its successful portfolio of entertainment applications and personalized mobile content, the company will offer its full range of services in Turkey.

“Entering the Turkish market considerably strengthens the NeoMedia Group presence in Europe and strengthens our position as a mobile marketing leader in the pan-European marketplace,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company.

Mr. Copus said that Turkey offers a young demographic with an average age of just over 27, “highly appropriate for mobile marketing programs.  Much like Europe,” he said, “Turkey is a prime growth region in mobile telephony, noting that the Turkish Telecommunications Authority project some 46 million phones in use – in a total population of 69 million –the end of the year.“

Young Turkish Target Markets Open to Mobile Marketing Campaigns

“In the fast-moving consumer goods sector, mobile marketing campaigns are in increasing demand from international brand companies,” said Stefanie Krebs, COO at 12snap.  "Our research has shown that the younger demographic of cell phone users in Turkey are open to the creative appeal of mobile campaigns.  This is one of the reasons why we want to offer marketing decision-makers in Turkey the full spectrum of our consulting and creative services, and work to gain a leadership role in shaping this emerging market right from the start,” Ms. Krebs said.

Along with the subsidiaries in Italy, Sweden and Great Britain, Ms. Krebs said that 12snap is continuing its resolute drive for expansion as a part of the NeoMedia network.

Heading the NeoMedia 12snap Istanbul subsidiary is Ercan Kilic. Born in Turkey and with a degree in law, Mr. Kilic, 35, has experience as a managing director and company founder in Germany. Most recently, he was director of Marketing and Business Development at the Cologne-based IN-telegence GmbH, one of Germany's leading network operators for telephony value-added services.

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna.  As an expert in innovative marketing and entertainment for mobile phones,   12snap combines know-how in mobile applications, mobile loyalty and mobile marketing.  In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software.  12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications.  12snap has 75 employees, and provides services to companies including McDonald's, MTV®, Coca-Cola, Ferrero, Wella, adidas, Unilever and Gillette®.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode ®technology, and ground-breaking products and services from four of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue—anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode (www.qode.com) platform, qodereader™ and qodewindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet. 

Along with 12snap, NeoMedia’s recently acquired companies and offerings include Mobot, (www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader,  qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:

Martin Copus                
NeoMedia Technologies, Inc.                              
+(239) 246-9889 or +44 7766 801818                
[email protected]                   

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]

Zucker.Kommunikation
+49 30 247 587-0
12snap@zucker- kommunikation.de
or [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

                                                                       

News Type: 
Member Press Release

World’s Largest Dining Guide, RestaurantRow.com, Inc. Hits the Road With MOBILESIDEWALK™! (New Motion Inc.)



                                  

WORLD’S LARGEST DINING GUIDE, RestaurantRow.com, Inc. HITS THE ROAD WITH MOBILESIDEWALK™!

Restaurant Information & Services For Nearly 200,000 Restaurants in 13,000 Cities Worldwide<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Now Available Via Mobile Phone

lRVINE, CA – MobileSidewalk™, an innovative consumer Internet portal for cell phone content, has just signed a deal to bring the world’s largest dining guide, RestaurantRow.com, to cell phone users across the United States, it was jointly announced today by Jim Gurfein, chief executive officer of RestaurantRow.com, Inc. and Scott Walker, chief executive officer of New Motion, Inc., parent company of MobileSidewalk. 

“In the cluttered mobile content field, we were delighted to find MobileSidewalk, clearly innovators in the burgeoning cell phone communications space,” said Gurfein.  “It is important to us that our consumer and business customers enjoy the same ease of use they find on our web site.  With MobileSidewalk’s user-friendly approach, we knew we’d found the perfect match.”

RestaurantRow.com is the largest restaurant guide in the world, and a globally recognized top database marketer.  Users of the new mobile service will be able to use their cell phone to:

§          Find a restaurant by zip code or city name

§          Select by cuisine

§          Use one-click dialing directly to the restaurant to make a reservation


As mobile content technology evolves, the subscription service – launching in Q3 2006,- will offer additional information, including menus, photos of restaurant interiors, reviews, and door-to-door driving directions.

“RestaurantRow.com is a perfect fit for our company, because, like us, they put ease-of-use for the consumer first,” said Walker.  “Since both our companies are also seasoned at leveraging the power of Internet marketing, we have a particularly strong synergy.”

The explosive U.S. mobile market, which in 2005 already exceeded $2 billion in sales, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the leading edge, providing a rich array of content, and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About RestaurantRow.com
RestaurantRow.com, the world’s largest dining guide, attracts a targeted audience of people who dine out, entertain, travel and shop.  The service lists nearly 200,000 restaurants in 13,000 cities and towns globally.  They distribute their content via well-know web sites such as Yahoo, Lycos, LookSmart, cable sites including Cox and Comcast, and most major telecom carriers.  For more information, please visit www.restaurantrow.com.

FOR IMMEDIATE RELEASE                  
September 13, 2006      
CONTACT:        Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]

 

News Type: 
Member Press Release

TheSportsPage® Goes Mobile; MOBILESIDEWALK™ Named Exclusive Content Provider! (New Motion Inc.)


                         



TheSportsPage® GOES MOBILE; MOBILESIDEWALK™ NAMED EXCLUSIVE CONTENT PROVIDER!

Sports Fans Can Now Access Scores, Odds & Picks Nationwide Via Cell Phone!

LAS VEGAS, NV & lRVINE, CA – The nation’s #1 provider of sports information via pager – TheSportsPage® -- has chosen MobileSidewalk™ as the exclusive mobile content service to bring their comprehensive sports information directly to the cell phones of sports fans, it was jointly announced today by Ed Skowronski, president of BeepMe Las Vegas, Inc., parent company of TheSportsPage, and Scott Walker, chief executive officer of New Motion, Inc., parent company of MobileSidewalk. 

TheSportsPage is the company that pioneered the sports pager craze 20 years ago, and MobileSidewalk is an innovative consumer Internet portal for cell phone content.

“TheSportsPage brand has defined the wireless sports information market since we first launched, 20 years ago,” said Skowronski.  “We are committed to providing our customers with a user-friendly format and MobileSidewalk is committed to making cell phone content easy to read.  By bringing TheSportsPage to the mobile universe, fans have another option to get up-to-the-minute sports information, regardless of their handset brand or carrier.”

Initially SMS sports alerts, scores, picks for handicapping and odds for all major sports categories will be available via MobileSidewalk.  TheSportsPage is the leading company in the market providing odds directly to the consumer.  The new service will be available starting August 2006. 

“MobileSidewalk, through its consumer-friendly interface, has removed many of the barriers consumers face when trying to use subscription services on their mobile phone,” said Walker.  “TheSportsPage understands that their customer wants sports information immediately, without having to call a number or log onto a web site to get it.  Now they can enjoy the same service on their mobile phone.”

The explosive U.S. mobile market, already exceeding $2 billion in sales in 2005, is ripe for content development.  Off-deck providers such as MobileSidewalk are at the cutting edge, providing a rich array of content and breaking the download barriers that have plagued consumers in the past.  There are over 200 million cell phone users in the U.S. today.  Projected mobile entertainment revenue will grow from $2 billion in 2005 to over $12 billion by 2009. 

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

About TheSportsPage®
TheSportsPage®, owned by BeepMe Las Vegas, Inc., pioneered the sports pager phenomenon in the U.S. market 20 years ago.  Since that time, they have remained the #1 provider of sports information via pager, using the latest in pager technology while maintaining a consumer-friendly user interface.  Their service includes scores, breaking news, injury and weather reports, time changes, Starting Pitchers.  They provide data on pro football, college football, pro basketball, college basketball, baseball, hockey, Nascar, golf and boxing.  For more information, please visit www.thesportspage.com.

FOR IMMEDIATE RELEASE                  
September 13, 2006
CONTACT:        Karen Strickholm for New Motion, Inc.
Phone:  505-988-4401                                                                           
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

News Type: 
Member Press Release

CBS Network Television Offers Mobile Users Free Downloads of Clips from Its New Fall Line Up via Kameleon Technologies Mobizone®







CBS Network Television Offers Mobile Users Free Downloads of Clips from Its New Fall Line Up via Kameleon Technologies Mobizone® Systems

CBS Network Television offers mobile users free downloads of clips from its new Fall line up via Kameleon Technologies Mobizone® Bluetooth download systems at Billboad locations in Grand Central Station.

This September, commuters using Grand Central Station in New York City will notice something different about the CBS TV billboard campaign announcing the new fall line up of television shows: the offering of free downloads of clips from the various series via mobile Bluetooth connectivity that can be played instantly, saved or passed to friends.

Here’s how it works: Each Billboard invites the mobile user to open his Bluetooth connection and make it discoverable. Then the user is invited to accept a free clip from the particular Show. If he accepts, the clip automatically downloads and plays on the screen of the mobile.

The campaign features multiple locations in Grand Central Station, each featuring downloadable content via MobiZone® from a particular CBS Network television series…

According to George Schweitzer, director of advertising for CBS TV Network, “We felt that the new bluetooth download services offered by Kameleon Technologies’ MobiZone® units would be a great feature to add to our traditional OOH campaign announcing the launch of the new Fall season. We certainly have great content, and telling viewers about it is our job. MobiZone units attached to our OOH billboards is a value-added plus for our OOH media spend, offering people the free opportunity to see our content without incurring a charge from their mobile carrier.”

According to Jodi Senese, VP CBS Outdoor, “We are pleased to be one of the first OOH media groups in the US to offer MobiZone® free download services as an add-on to our OOH systems nationwide. For the media buyer, MobiZone® can leverage the OOH spend in a way that can increase value, etc.

According to <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Patrick Nagle, CMO for Kameleon, “We are very excited to be working with CBS Television Network and the CBS Outdoor division on this project. Brands and Media companies like CBS can well benefit from MobiZone® applications to OOH media locations, as they have great content that people want to know more about.

Kameleon Technologies is an international mobile technology company based in Paris with offices in Cambridge and New York. MobiZone® is a turn key hardware/software solution that lets mobile users download free brand and media content via Bluetooth. No application is required on the user’s handset.

Contact Information
Patrick Nagle
KAMELEON TECHNOLOGIES
http://www.kameleon-media.com
336-61999361<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

                                            

News Type: 
Member Press Release

AirG’s Mobile Community Hits 10 Million Users; Becomes World’s Fastest Growing Mobile Social Network (AirG)





AirG’s Mobile Community Hits 10 Million Users; Becomes World’s Fastest Growing Mobile
Social Network

Advertisers Embracing Wireless Social Networks as Effective New Medium; AirG Survey Shows Spending Habits of Community Members

VANCOUVER, British Columbia – August 28, 2006 – AirG, the global leader in powering mobile communities and wireless social networking, announced today that as of May 1, 2006, its mobile community reached a new milestone by surpassing more than 10 million unique users, making it the fastest growing mobile social network in the world.  The rapid growth of AirG’s community is evidence that wireless social networking is becoming a mass market phenomenon and will soon rival the popularity of social networking on the Internet. 

AirG has been successfully powering social networking on mobile phones since 2000, and has built a mobile community that is interconnected to more than 85 mobile operators globally, including Sprint Nextel, Cingular, Boost Mobile, Orange and Virgin Mobile.  Many of AirG’s millions of unique users are in the coveted 18-25 demographic and spend an average of 59 minutes per day in the community.  Based on these numbers, it is no surprise that mobile operators, media companies, consumer brands and advertisers alike are taking notice.

“AirG’s social network is the only mobile application in the market today where users are captive in a live and interactive environment on their phones for an average of an hour each day,” commented Frederick Ghahramani, co-founder of AirG.  “This provides a tremendous opportunity for mobile operators, brand holders and advertisers to engage customers and communicate with them directly.”

To demonstrate the power of mobile communities to reach consumers directly, AirG recently conducted a survey in its community where over 30,000 users responded in just 90 minutes and provided valuable insights into their spending habits and behaviors.  The survey found that the majority of users would rather chat on their phone than watch TV, do not own a PC, spend more than $80 each month on their mobile phone, and spend more than $100 each month on clothes and entertainment.  In fact, the response rate to advertising in AirG’s mobile community is on average more than ten times as effective as online.

AirG’s comprehensive suite of mobile community products includes the Community Marketing Engine, Community Patrol, Community Storefront, Community Marketing Toolkit and Micro-Community Interface, and is available for licensing by mobile operators, media companies and consumer brands.  By combining instant critical mass, recurring revenues, 24x7 monitoring and support, and the ability to target market directly to users in the community with a patented cutting edge user interface; AirG has the most feature-rich, interactive and fastest growing mobile community solution available in the market today.

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, Cingular, Boost Mobile, Virgin Mobile, Orange and MTV Asia.  AirG’s mobile community has more than 10 million registered users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has offices in the UK, Australia, France, Germany, the Philippines and India.  www.airg.com <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

 

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