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MOBILE MARKETING ASSOCIATION ENTERS 2007 WITH RECORD GROWTH

MOBILE MARKETING ASSOCIATION ENTERS 2007 WITH RECORD GROWTH

Brands & Agencies Target Mobile as Marketing Media of Choice

Boulder, CO, Jan. 17, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) has successfully achieved another year of significant growth in 2006, capturing a 150% increase in membership over 2005. Mobile Marketing has quickly become a preferred medium for reaching a direct audience on a mass scale. The MMA also announced more than 30 new member companies since late 2006, demonstrating the association’s continued momentum as consumers experience the power of mobile marketing.

“2006 will be remembered as a breakthrough year for mobile marketing worldwide. Highlights include the emerging mobile advertising business, a boom in text messaging campaigns and tremendous subscriber growth for mobile video services,” said Louis Gump, global chairman of the MMA and VP Mobile at The Weather Channel Interactive. “This growth was fueled by industry-wide innovation, with consumers benefiting greatly in terms of the user experience and content options. Building on existing momentum, 2007 should be another banner year. ”

“The MMA continues to witness significant uptake in marketing campaigns via the mobile channel,” said Laura Marriott, executive director of the MMA. “Mobile is the ideal medium for capturing consumer attention and as the market continues to mature, the MMA and its membership are poised to help drive industry growth in 2007.”

New MMA members include:

• @Data Co., Ltd.
• 21 Communications
• 80108 Media
• A&E Television Networks
• Advertising Age
• Amobee Media Systems
• Arnold
• Cross Country Automotive Services
• Emotive Communications, Inc.
• Google, Inc.
• I-Mobile Marketing, LLC
• Ingenio
• Kargo
• M Cashback (Thailand) Ltd.
• Madhouse Inc.
• Mobile Computing S.A.
• Mobile Posse
• Moderati, Inc.
• Nextcode Corporation
• Nortel, Inc.
• NXP Semiconductors
• Progressive Concepts, Inc.
• Proteus a 2ergo company
• Púca Technologies
• Radius-ED Sdn Bnd
• Scanbuy
• Single Touch Interactive, Inc.
• State Farm Insurance
• Stripe Mobile
• TeriMobile
• TEKNOmart
• Twistbox, Inc.
• Verizon Live Source
• Virgin Mobile USA
• Vocel, Inc.
• Vodafone Group Services Ltd.

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501.

MMA events for the first half of 2007 include the following:
• Annual General Meeting APAC, Feb 7, Hong Kong
• Mobile Marketing Forum, June 6 & 7, New York

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

New Motion, Inc. Signs Deal With Sports Franchise Sensation TNA Wrestling!




NEW MOTION, INC. SIGNS DEAL WITH SPORTS FRANCHISE SENSATION TNA WRESTLING!

Extensive Multi-Media Integration With Spike TV’s TNA iMPACT!™, PPV, Live Events

lRVINE, CA – Wrestling franchise sensation Total Nonstop Action (TNA) Wrestling has signed a comprehensive, exclusive mobile content deal with New Motion, Inc., a digital entertainment company.  The deal includes extensive multi-media integration with Spike TV’s TNA iMPACT!™, pay-per-view and live events.

TNA Wrestling was launched in 2002 and has emerged as one of the fastest growing sports / entertainment franchises in the country, delivering a distinct brand of high-risk, live-action athletic entertainment.  TNA's roster includes some of the most exciting and recognizable stars in wrestling today, competing in an innovative six-sided ring.  Fans watch TNA competitions at live events, on pay-per-view, and weekly on Spike TV’s TNA iMPACT! airing every Thursday at 9:00 p.m. eastern time, and reaching 91.6 million homes.

The comprehensive deal includes:

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Exclusive North American rights for New Motion to develop and promote TNA branded mobile content, including alerts, blogs, wallpapers, ringtones, fan clubs and fan polling.

·          Integration of New Motion’s mobile offering into TNA shows, storylines, web presence, and other TNA promotions.

·          Event visibility, including ring and arena signage, on-air announcements, and live fan voting during TNA events and broadcasts.


"We're excited to partner ourselves with New Motion, a company that will allow TNA Wrestling to communicate and interact with our fans in ways never before seen in professional wrestling,” said TNA president Dixie Carter.  "Like our innovative wrestling product, TNA and New Motion will offer cutting edge opportunities for our fans to integrate themselves into the matchups and storylines through mobile technology.  This exciting new venture is another step in building an even closer bridge between TNA and its fans."

Burton Katz, chief executive officer of New Motion, Inc., said, “TNA has an extremely active and growing fan base.  We look forward to working with the TNA team to bring their fans diversified and feature-rich mobile content.”

TNA's roster includes some of the most exciting and recognizable stars in wrestling today, including Sting, Christian Cage, The Latin American Exchange, Kurt Angle, Raven, AJ Styles, America's Most Wanted, Rhino, Team 3D, Abyss, Christopher Daniels, the TNA Knockout babes and others.  iMPACT! also features TNA Wrestling signature bouts, including the high-flying "Ultimate X Match" and the hellish "Six Sides Of Steel".

Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.”

About TNA Wrestling
TNA Wrestling delivers a distinct brand of high-risk, athletic entertainment.  TNA's roster includes new, fresh talent like AJ Styles, Christopher Daniels, Samoa Joe, Chris Sabin and recognizable stars such as Kurt Angle, Sting, Christian Cage, Jeff Jarrett, Team 3D, and others.  TNA features the innovative six-sided ring and the high-flying "X Division," as well as concept matches such as "Ultimate X," "King of the Mountain," and "Six Sides of Steel."   TNA Entertainment, LLC is a privately held company headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Nashville, Tennessee.   For more information, visit www.tnawrestling.com.

About New Motion, Inc.
New Motion, Inc. is a privately held digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

 

News Type: 
Member Press Release

MOBILE MARKETING ASSOCIATION CONCLUDES CONSUMER BEST PRACTICES INDUSTRY FORUM

MOBILE MARKETING ASSOCIATION CONCLUDES CONSUMER BEST PRACTICES INDUSTRY FORUM

Industry Leaders Met to Discuss 2007 Initiatives and Future Plans for industry guidelines

Boulder, CO, Jan. 12, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Consumer Best Practices (CBP) Industry Forum held yesterday in Denver, Colorado hosted more than 160 delegates from over 120 companies to discuss topics at the forefront of the mobile marketing industry in 2007. The event was led by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

Topics of discussion at this year’s event included advertising, affiliate marketing, refund policies and guidelines around sweepstakes and promotions. Interactive Voice Response (IVR), mobile web (WAP) off deck and charitable giving were also discussed by the industry leaders.

The latest set of guidelines were published in November 2006 and are updated by the MMA Consumer Best Practices Committee twice a year. The 2007 CBP Committee members include: Alltel Wireless, Bango, Cingular Wireless, Chapell & Associates, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, Lavalife Mobile, a division of Lavalife Corp., mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, NeuStar Inc., OpenMarket, Sprint Nextel, Sybase 365, T-Mobile USA, Teligence, The Walt Disney Company and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com


For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

Paramount Pictures Goes Mobile (Crisp Wireless)




Paramount Pictures Goes Mobile

Text MOVIES to 33287 for Paramount Mobile Content

HOLLYWOOD, CA (January 4, 2007) – Paramount Pictures, a unit of Viacom, Inc.(NYSE: VIA and VIAB), today announced the launch of  a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases. Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones, and opt-in to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner.

“We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions,” said Sandi Isaacs, Senior Vice President of Interactive & Mobile for Paramount Digital Entertainment. “Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, innovative mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners.”

“<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Paramount has developed a unique blueprint for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience,” said Boris Fridman, Chief Executive Officer for Crisp Wireless. “We are truly excited about Paramount’s innovative approach to the mobile medium.  This is an ideal site for our mLogic Media™ platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies.”

About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is part of the Paramount Pictures Corporation (PPC), a unit of Viacom (NYSE: VIA, VIA.B).  PPC is a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group (PMPG). PDE is responsible for the digital delivery of filmed entertainment content to consumers across current and emerging global platforms including online, wireless and gaming on behalf of PMPG labels, including Paramount Pictures, Paramount Vantage, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Pictures International, Paramount Home Entertainment, Paramount Studios and Worldwide Television Distribution.

About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue and capitalize on the emerging mobile marketplace. The mLogic™ mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact [email protected] or visit www.crispwireless.com. <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Prentice Hall to Use NeoMedia’s qode to Link to Sales Force via Cell Phones; NeoMedia Completes $2.5 Million Funding Agreement w






Prentice Hall to Use NeoMedia’s qode to Link to Sales Force via Cell Phones; NeoMedia Completes $2.5 Million Funding Agreement with Cornell Capital

FORT MYERS, Fla., Jan.8, 2007 – NeoMedia Technologies, Inc. (OTC BB NEOM), announced today that its patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Prentice Hall, a worldwide leader in text book publishing, to help communicate with its sales force. Prentice Hall is currently introducing qode to its sales force at a national sales meeting in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Phoenix. 

Eric Frank, director of marketing, Business Publishing for Pearson Prentice Hall said qode will be an “integral component” of the seven-day meeting at the J.W. Marriott.  Prentice Hall, he said, will use qode as an “ice-breaker” from the beginning of the meeting, and will have its sales staff enter daily contests through active personal interaction, all powered-by qode.  When the national sales meeting is over, he said, the Prentice Hall sales staff will take qode with them, on their cell phones, as they work.  Initially, they will use qode to receive sales tips and “talking points” on some 40 titles.

“Our team is very excited about using qode in our internal and external marketing efforts,” Mr. Frank said, noting that sales staff “will also be enabled to demonstrate the interactive features of the “Marketing: Real People, Real Choices 5/e,” text book.

The fifth edition of the popular marketing text, ”Marketing: Real People, Real Choices 5/e” will be in distribution in January.  The text, used annually by thousands of college students and hundreds of professors and instructors worldwide, includes a detailed description of NeoMedia’s launch of qode, including interviews with top executives.  Prentice Hall also made a video about the qode launch, which was filmed at NeoMedia’s Fort Myers headquarters.  Dr. Michael R. Solomon, visiting professor of Marketing, St. Joseph's University, Greg W. Marshall, professor of Marketing and Strategy in the Crummer Graduate School of Business, Rollins College, and Elnora W. Stuart, professor of Marketing and BP Egypt Oil professor of Management Studies at The American University in Cairo, wrote the fifth edition of the text. Through a special arrangement with Prentice Hall, the textbook will be made available for purchase through links on both the NeoMedia Technologies (www.neom.com) and qode (www.qode.com) Web sites.

NeoMedia said the contract with Prentice Hall is revenue-generating.

NeoMedia - Cornell Capital in Funding Agreement

NeoMedia also said that on December 29, 2006, it entered into a Securities Purchase Agreement with Cornell Capital Partners, LP, selling $2,500,000 of secured convertible debentures to Cornell which can be converted into shares of NeoMedia common stock.  In connection with the transaction, NeoMedia also issued 42 million warrants to Cornell with an exercise price of $0.06 per share, and repriced 210 million warrants held by Cornell to $0.04 per share.  For a period of six months, NeoMedia has the right to redeem the repriced warrants on a cashless basis at a price of $0.12 per share. 

Charles W. Fritz, NeoMedia’s chairman and interim CEO, said that he and the company’s Board “are pleased that Cornell has stepped up to help us meet current and near-term obligations.  Mr. Fritz said that a significant portion of the funds is expected to be used to repay some of NeoMedia’s obligations to silent partners assumed by the company in its acquisition of 12Snap AG in February 2006. 

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications, including qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a key word, slogan, or product barcode number.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Rick Szatkowski
NeoMedia Technologies, Inc.      
+1 (239) 571-3104        
[email protected] 

David A. Kaminer
The Kaminer Group
+1 (914) 584-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

NeoMedia’s qode to be Introduced in U.K. by News Group Newspapers (NeoMedia Technologies, Inc.)





NeoMedia’s qode to be Introduced in U.K. by News Group Newspapers

FORT MYERS, Fla., and <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />LONDON, December. 14, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, today announced that it was partnering with News Group Newspapers (NGN), and its market-leading Sunday newspaper, the News of the World® (www.newsoftheworld.co.uk), to introduce its patented qode® direct-to-mobile-web technology (www.qode.com) in the U.K.

Charles W. Fritz, founder, chairman and interim CEO of NeoMedia, said that the qode introduction was announced by Mike Anderson, managing director of News Group Newspapers to Media Week magazine in London earlier this week.

“Effectively, qode is the same thing as the interactive red button on the television, but in a newspaper,” Mr. Anderson said, referring to the interactive service on NewsCorp’s BSkyB satellite TV.   “NGN is keen to develop mobile as a digital distribution method. This is all part of News Group changing from a newspaper company to a media company,” he said.

Mr. Anderson added that the News of the World -- with a readership of 8.2 million (source: National Readership Survey of Great Britain, January-July 2006) -- will use qode mainly to bring TV clips of English Premier League football (soccer) to its readers via their cell phones over the Mobile Internet, as News Group has won the rights to broadcast league games to mobile phones in a joint bid with BSkyB.  He said qode technology could also be used by News of the World advertisers to offer readers discount vouchers, or additional product information via their handsets.

‘qode is Brilliant’

“qode is brilliant,” said Mr. Anderson, “in allowing readers to bypass Web addresses or search engines and go straight to the Mobile Internet.”  He observed that although the software is not yet pre-embedded in mobile phones and must be downloaded, his hope is that “in the future, it should be pre-embedded.”  News of the World readers will be instructed how to get free over-the-air downloads of qode mobile software, either by entering http://get.qode.com in their handset’s browser, or by texting to a shortcode for the link to the qode download mobile website.

‘First Step, Big Step’

“This is a first step and a big step for NeoMedia and our vision for qode,” Mr. Fritz said.  “NGN comprises two of the most-read English-language newspapers in the world, and is renowned for innovation. NeoMedia is understandably delighted to be partnering with News Group on this introduction of qode, especially with our recently announced plans and actions to refocus our corporate resources on qode,” he said.

NeoMedia’s patented qode technology is an easy-to-use set of applications - qode®reader and qode®window - which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to access the Mobile Web site to which the code is linked, while qode®window lets users reach the same destination by entering a keyword, slogan, or product barcode number.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:          
Charles W. Fritz            
NeoMedia Technologies, Inc.                  
+1 (239) 337-3434                    
[email protected]          

David A. Kaminer
The Kaminer Group
+1 (914) 684-1934
[email protected]

Juliet Bernard   
Bluebear
+44 (1707) 320274
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Americans Lag Behind Europeans in Smartphone Adoption (Telephia)






AMERICANS LAG BEHIND EUROPEANS IN SMARTPHONE ADOPTION

European Smartphone Owner Demographic Moving Beyond the Traditional Business Profile

SAN FRANCISCO and LONDON —December 13, 2006 — European consumers have been faster to adopt ‘smart’ mobile phones than their American counterparts, according to Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets. In Q3 2006, smartphone penetration in Western Europe was 8.8 percent among recent device buyers; more than double that of the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. which was 3.8 percent. A smartphone is a class of handsets with a mobile operating system such as Symbian, Microsoft OS, RIM or Palm.

Telephia’s European Subscriber and Device Report highlights significant differences between European countries. Italy has been at the forefront of driving mobile development and penetration in Europe and is also leading the adoption of smartphones by far. More than 95 percent of all Italians own a mobile phone and almost one in five buyers of new phones in the last six months (19.2%) bought smartphones (see Table 1). Recent phone buyers in Spain and the UK are also choosing smartphones with penetration rates of 9.5 percent and 7.5 percent, respectively. France trails with 3.5 percent of recent phone buyers upgrading to smartphones. This is only slightly less than the U.S. where the proportion of these devices among recent buyers was 3.8 percent in Q3.

“High speed networks like 3G were available earlier in Europe than in the USA. To get the best out of these faster networks, mobile consumers were motivated to purchase more advanced devices like smartphones which provided a better experience with data applications,” said Reza Chady, Telephia’s Managing Director for Europe. “On a country-by-country level, it’s not a surprise to see Italy lead in smartphone adoption, as Italians consistently spend the most on devices and data usage as compared to the other European countries. Moreover, Italian Internet penetration is less than the UK or Germany for example and smartphone devices with advanced capabilities provide an excellent opportunity for content owners to entice Italians accessing the Web using their phone.” 

Table 1: Penetration of Smartphones in Europe and the U.S. Among Recent Phone Buyers




European smartphone consumer demographic moving towards mainstream
A new wave of stylish and sleek smartphones launched recently in Europe and the USA is positioning the market to move beyond the traditional business-user niche. Telephia data shows that shift is already happening in Europe. Young professionals in Europe aged 25-34 were the largest group of smartphone owners in Q3 2006, followed by 35-44 year olds (see Table 2). Young professionals accounted for 27 percent of all mobile users, but posted a higher penetration rate of 34 percent among smartphone users. However, the gap has closed between smartphone and the general mobile user profile among all other age groups in the latest quarter. In addition, the proportion of women smartphone owners is increasing although they currently still seem to be predominantly owned by men in most countries.

“Devices like the Blackberry Pearl, Sony Ericsson’s P990i or Nokia’s E61 in Europe and Moto Q and Palm Treo 680 in the USA represent a breed of smartphones that are designed to cater to the mainstream mobile user—touting consumer-friendly features like music players and cameras, while maintaining the software applications and other functionality championed by business users,” added Chady.

Table 2: Gender and Age Distribution of Recent Phone Buyers in Europe



About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia data can help you understand the digital consumer and track your competitive performance, please contact us at +1 415-395-0500 or visit www.telephia.com.

Press Contact US: Maria Bumatay
Email: [email protected]
Phone: +1 415 637 4904

Press Contact Europe: Andreas Gutjahr
Email: [email protected]
Phone: +44 (0)7799 866 650<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Telephia and Comscore Networks Launch “Mobileweb Metrix” – A Joint Audience Measurement Service Comparing Mobile and PC-Based In







TELEPHIA AND COMSCORE NETWORKS LAUNCH “MOBILEWEB METRIX” – A JOINT AUDIENCE MEASUREMENT SERVICE COMPARING MOBILE AND PC-BASED INTERNET USAGE

AccuWeather, ESPN, The Weather Channel and Yahoo! Weather Have Stronger Reach Among Mobile Internet Users Than Among PC Internet Users

SAN FRANCISCO and RESTON, VA – November 28, 2006 – Telephia and comScore Networks today announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones.

“We are thrilled to bring together our companies’ resources and expertise to deliver an important new measurement capability to our clients,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Sid Gorham, President and CEO, Telephia. “Robust measurement is the key to making the mobile Web successful with consumers and advertisers. By working together, Telephia and comScore have delivered an important piece of this new media measurement toolkit.” 

“As Internet usage continues to spread across multiple access devices, we’re delighted to provide our clients with an integrated, cross-platform view of consumer behavior,” said Gian Fulgoni, Chairman, comScore Networks. “We are excited to be working with Telephia to deliver a detailed comparison of the mobile and PC Internet audiences.”

Weather Brands Establish Stronger Reach via Mobile; Search Brands Still Offer Stronger Reach on PCs
According to inaugural results from the MobileWeb Metrix service, The Weather Channel, Yahoo! Weather and AccuWeather achieved mobile reach that outpaced their PC reach. All three sites had mobile-to-PC reach index scores above 120, pointing to significantly stronger reach among mobile Web users than among PC Web users (see Table 1). With an index of 190, ESPN also has stronger reach among mobile Web users. By comparison, Google Search and Yahoo! Search have index scores of 23 and 25, respectively, indicating that their reach is higher among PC Web users, compared to mobile users. Among the four leading Web e-mail applications – Yahoo! Mail, MSN Hotmail, Gmail and AOL Mail – only Gmail over indexed on mobile reach.

“The first results from MobileWeb Metrix highlight the value of evaluating a Web property’s performance among both the mobile and the PC audiences,” said Kanishka Agarwal, VP of New Products, Telephia. “This type of analysis will allow mobile media companies to better target their investments in promotion, content, and user experience improvements.”



*Note: Mobile-to-PC Reach Index for a Web site is defined as the site’s reach among mobile Web users divided by its reach among PC-based Internet users. 

About comScore Networks
comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia and comScore can help you understand the digital consumer and track your competitive performance, please contact us at:

Sales Contacts:
Jerry Rocha                                                      
Telephia                                                           
(415) 513-5894                                     
[email protected]                                         

Nick Tabbal
comScore Networks
(650) 244-5420
[email protected]

Press Contacts:
Maria Bumatay                                      
Telephia                                                           
(415) 637-4904                                     
[email protected]

Andrew Lipsman
comScore Networks
(312) 775-6510
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Telephia and Roundbox Partner to Deliver Audience Measurement Solution for Mobile Broadcasting






TELEPHIA AND ROUNDBOX PARTNER TO DELIVER AUDIENCE MEASUREMENT SOLUTION FOR MOBILE BROADCASTING 

Independent Ratings Capability to Fuel Business Model for Mobile TV

SAN FRANCISCO and FLORHAM PARK, NJ — December 11, 2006 — Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, and Roundbox, Inc., a leader in mobile broadcast software, today announced a partnership to develop on-device audience measurement for mobile broadcast applications, including mobile television, using technology on the subscriber’s handset. The technology will be deployed in permission-based consumer research panels and will allow media companies, mobile broadcasters, mobile operators and advertisers to track consumer viewing behavior.

The companies will combine their respective strengths in mobile broadcast technology and mobile consumer research to solve a central challenge for the mobile media industry – accurate and complete measurement of audience behavior. Much like the development of television ratings in the 1950s, this data will be critical for market players to tailor their offerings and support a variety of business models including advertising-supported viewing.

The two firms are building an interface between Roundbox’s mobile broadcast software and Telephia’s on-device metering platform that will allow them to log viewing behavior on panelist handsets and report it to a central server. The technology will deliver highly detailed measurements with minimal impact on handset operation and the panelist’s user experience.

“<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile broadcast is a breakthrough technology facilitating massive scale and low cost consumer access to multimedia content such as mobile TV, data services, and radio.  However, in order to translate this technology into a thriving business ecosystem, complementary technology for accurate service measurement must also be developed,” said Dennis Specht, founder and CEO of Roundbox.  “Our partnership with Telephia will deliver this valuable and much-needed measurement solution to the entire industry.”

“The only way to get a complete view of the behavior, attitudes, and demographics of the mobile media audience is to build a metered panel,” said Sid Gorham, president and CEO, Telephia. “The launch of mobile broadcast networks and scale introduction of mobile advertising will make this type of measurement approach an imperative for the industry. We are excited to be collaborating with Roundbox who is a pioneer in the mobile broadcasting technology to deliver this capability to our clients.”

About Telephia
Telephia is the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. Telephia is your connection to the digital consumer. Since 1998, executives at service providers, device manufacturers, content providers, and retailers have relied on Telephia data to make confident competitive strategy, marketing and resource allocation decisions. Telephia uses its unique measurement tools and large-scale consumer panels to completely understand the digital consumer’s behavior, attitudes and experience.

To learn how Telephia data can help you understand the digital consumer and track your competitive performance, please contact us at (415) 395-0500 or visit www.telephia.com.

About Roundbox
Roundbox Inc. is a leading provider of mobile broadcast software. The company provides client and server software spanning multiple network technologies. Roundbox’s products help mobile operators and device manufacturers take maximum advantage of broadcast and multicast to enhance both existing revenue-generating services as well as deploy new, differentiated ones.  For more information, visit www.roundbox.com.

Press Contacts:
Telephia
Maria Bumatay  
[email protected]
+1 415.637.4904

Roundbox, Inc.                                                                                
Deb Disbrow                  
+1 973.966.0037            
Niamh Mahon
+1 212.704.8256<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Daniel Starr Named Vice President, Online Media for New Motion, Inc.




DANIEL STARR NAMED VICE PRESIDENT, ONLINE MEDIA FOR NEW MOTION, INC.

Newly Created Position Oversees Company’s Online Media Activities For All Three Divisions

December 11, 2006, lRVINE, CA – Daniel Starr has been named to the newly created position of vice president, online media, for digital entertainment company New Motion, Inc., it was announced today by Burton Katz, chief executive officer.

In this position, Starr will oversee all of the company’s online media activities, including media buys, trend assessment, search engine optimization, tracking and analysis.  He will manage these functions for all three of New Motion, Inc’s divisions -- MobileSidewalk™, RingtoneChannel and Bid4Prizes. 

“Daniel Starr has a strong track record in online media management, and we are delighted he has joined the New Motion, team as we grow our company’s product and service offerings,” said Katz.  “We look forward to enhancing our online media presence further with Starr’s efforts dedicated full-time to this endeavor.”

Starr joins New Motion, Inc. from his recent stint as president, west coast office for multi-million dollar Internet conglomerate CPX Interactive / BUDS Inc., where he helped establish the company’s West Coast presence.  Previously, Starr was with Gorilla Nation Media LLC / WebRoyalties LLC as vice president of performance marketing, where he oversaw all aspects of media buying and maintained important relationships with major media companies, including Sony Music Group, New Line Cinema, and Universal Music Group.  He got is start at Intermix Media / FOX interactive as a sales and business development manager where he helped launch and manage campaigns for MySpace.com.   Starr is a graduate of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Drexel University with a bachelor of arts in psychology degree.

About New Motion, Inc.
New Motion, Inc. is a privately held digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

CONTACT:
Karen Strickholm for New Motion, Inc.
505-988-4401
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Mobile Marketing Association Releases Second Issue of MMA International Journal

Mobile Marketing Association Releases Second Issue of MMA International Journal of Mobile Marketing

Industry and Academic Journal Provides Global Insight into Mobile Marketing

Boulder, CO, Dec. 13, 2006 —The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of its second issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM) is the world’s first journal dedicated to educating the mobile and academic community on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains 11 articles from academics, industry experts and thought leaders.

“The first edition of the MMA-IJMM was an overwhelming success,” said Laura Marriott, Executive Director of the MMA. “Mobile marketing has global impact and reach, and this is seen in the number of article contributions from around the world. Our MMA Academic Outreach Committee is key to the development of this journal publication and we thank them for their efforts.”

”Progress continues to be made towards developing an understanding of mobile marketing and its use in the most effective way,” said Michael Hanley, Assistant Professor of Advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The MMA-IJMM is a valuable resource for those in both industry and academia who are interested in learning more about mobile marketing.”

The second issue of the MMA-IJMM includes 11 papers covering a wealth of topics including special focus on Asia, including China and Korea. The MMA-IJMM is published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University and has member participation from Action Engine, Airborne Entertainment, AOL Mobile, Distributive Networks, ipsh!, Mobot, Motricity, NeuStar Inc., TMP Directional Marketing and Zoove.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com).

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

NeoMedia Signs qode License Agreement with Leading U.K. Ad Agency Euro RSCG London (NeoMedia Technologies, Inc.)




NeoMedia Signs qode License Agreement with Leading U.K. Ad Agency Euro RSCG London

FORT MYERS, Fla., and LONDON, Dec. 4, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an international  leader in market-driven technologies, announced today that Euro RSCG London, one of the leading and fastest growing advertising agencies in the U.K., has purchased a license to use and co-market  NeoMedia’s flagship direct-to-mobile-web qode® technology.

Martin Copus, president of NeoMedia Mobile, said that NeoMedia will work with Euro RSCG London (www.eurorscglondon.co.uk) in co-marketing qode to the agency’s clients.

Euro RSCG – with 223 offices worldwide -- is the major advertising agency of Havas, the French-owned advertising services group that also includes Arnold Worldwide.  Euro RSCG London is the country’s third largest marketing communications group, with ad agency Euro RSCG London’s client list including Airbus®, Alberto Culver®,  BMI Baby®, Citroen®, Disneyland® Resort Paris, Evian®, Kraft®, LG®, News Group Newspapers (The Sun® and News of the World®), Peugeot® and Reckitt Benckiser® .

NeoMedia’s qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired locations on the Mobile Web.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to linked mobile web sites, delivering multimedia advertising, promotion, information or other mobile content. qode®window lets users enter a key word, slogan, or barcode number to similarly direct-connect to a desired web site or portal on the mobile Internet.

“This license gives Euro RSCG London the right to use and market qode, our patented direct-to-mobile-web linking technology” said Mr. Copus.  “Euro RSCG London is a very hot agency right now, both in growth and new business, and we believe that qode will give it even more of an edge with its existing blue chip clients, and in presentations to new business prospects.”

Mr. Copus said qode will be positioned and presented to Euro RSCG London clients as “a strategic cornerstone, linking traditional media advertising to the multimedia ‘always-on, anywhere’ capability of the Mobile Internet.  Euro RSCG is one of the most forward-thinking agencies in London, and it’s not at all surprising that they are the first agency there to recognize the value of qode for their creatively-demanding client base.”

Mark Cadman, the chief executive officer of Euro RSCG London, shared Mr. Copus’s enthusiasm.

We are delighted to be partnering with NeoMedia,” Mr. Cadman said.  “qode is an exciting application that gives us the opportunity to make our communications live beyond the media in which they appear and facilitates a new level of consumer engagement for advertising. It represents a great opportunity for us to make our advertising work even harder for our clients. Harnessing the potential of digital media is a central focus for Euro RSCG London.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus                                        
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]                   

David A. Kaminer
The Kaminer Group
+(914) 584-1934
[email protected]
News Type: 
Member Press Release

BusinessWeek.com Names Omnicom Group’s mobile agency ipsh! Co-Founders Mike Jelley and Nihal Mehta as two of their “New M-Commer



BusinessWeek.com Names Omnicom Group’s mobile agency ipsh! Co-Founders Mike Jelley and Nihal Mehta as two of their “New M-Commerce Barons”

Entrepreneurs heading North America’s largest mobile marketing agency cited among several other mobile technology pioneers

(New York, NY and San Francisco, CA) Mike Jelley and Nihal Mehta, the two founders of North America’s leading mobile marketing agency ipsh!, have been named by Business Week.com in a feature article identifying who’s who among the world’s new “M-Commerce Barons” this year.  Attention from the top tier news outlet BusinessWeek.com puts ipsh! center-stage in the emerging mobile industry, demonstrating the company’s role as a market leader and showcasing the success story of Mr. Mehta and Mr. Jelley. Coverage appears here:

http://images.businessweek.com/ss/06/11/1123_mobile_barons/index_01.htm

At the respective ages of 24 (Mr. Mehta) and 29 (Mr. Jelley) formulated the concept of the company in 2001, launching ipsh! as a service for event promoters to alert young people to parties in a geographic area. The business grew a cult following and was a hit among Gen X & Y young adults, quickly being recognized as a valuable marketing tool for global corporations to incorporate a variety of mobile technologies into their advertising campaigns.

ipsh! has worked with global brands including Sony, Pfizer, Disney, Madonna, Budweiser and HBO, among many others, and was purchased by advertising giant Omnicom in 2005. Mr. Mehta and Mr. Jelley remain head of the company, which maintains its US leadership position in mobile marketing with more than 600 campaigns implemented for 150 unique clients. Recently, the company opened an office in London to expand to the European marketplace and launched eztxtmsg (http://www.eztxtmsg.com), a service that enables small-to-medium sized businesses to set up simple, turnkey mobile marketing campaigns from a web-based interface.

“We are honored that BusinessWeek.com is recognizing our efforts in pioneering a brand new marketing and advertising platform,” said Mr. Jelley. “We see 2007 as the year of the next iteration of mobile marketing, “mobile marketing 2.0,” where brands are specifically allotting significant spend to mobile and working to integrate mobile as a comprehensive part of their overall marketing strategy.”  

2006, was a big year for ipsh! In the company’s fifth year, they won OMMA Magazine’s Award for Best Mobile Marketing Campaign with Carl’s Jr. and placed as finalists for campaigns with Discovery Channel, Johnson & Johnson’s Neutrogena, and Unilever’s AXE. Earlier this year, the company’s parent agency, The Marketing Arm was ranked as the #1 U.S. Marketing Agency as judged by Promo Magazine.

Mr. Jelley and Mr. Mehta, are joined on BusinessWeek.com’s list of M-Commerce Barons with Omar Hamoui (AdMob), Paul Scanlan (MobiTV), Sam Altman (Loopt), Noah Glass (Mobo), Gilles Babinet (Eyeka), Zaw Thet (4Info), Blake Krikorian and Jason Krikorian (Sling Media), Roman Scharf and Daniel Mattes (Jajah), and Jacob Guedalia (iSkoot).

About ipsh!
ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying.  ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London.

Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other  specialty communications services to over 5,000 clients in more than 100 countries.

To learn more about ipsh! please contact:
Vijay Chattha / ipsh! PR-VSC Consulting
[email protected]/ 415-305-6041<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Soapbox Mobile Announces Exclusive Partnership with Kaleidoscope Sports and Entertainment (Soapbox Mobile)




Soapbox Mobile Announces Exclusive Partnership with Kaleidoscope Sports and Entertainment

The Innovative Mobile Marketing Agency to Provide Services to Kaleidoscope Sports and Entertainment To Enhance Promotions, Sponsorships and Events

SAN DIEGO, Calif. – Dec. 4, 2006 – Soapbox Mobile™ announced today that it has been named the exclusive provider of mobile marketing and wireless-related promotional services to Kaleidoscope Sports and Entertainment, a leading sports and entertainment firm with alternative media focus. As the leading provider of full service mobile marketing solutions for major brands and entertainment companies, Soapbox Mobile is ideally suited to this strategic partnership.

Soapbox Mobile enables companies to embrace the mobile device as a full-service marketing channel, providing an excellent response mechanism to conventional media campaigns, a means of collecting, measuring and utilizing customer data, and an invaluable tool for ongoing consumer dialogue and loyalty. Soapbox’s approach is unique in the mobile industry—combining industry leading technology with cutting-edge creative services and an agency business model that focuses on client business objectives.

“Soapbox provides the right mix of technology, business acumen, and thought leadership,” said Tony Andrea, President of Kaleidoscope. “They are the right choice for both us and our clients based on their business-centric approach and their ability to integrate mobility into existing initiatives.”

“Kaleidoscope possesses a sophisticated understanding of the power of creativity, promotions and the advantages of using mobile marketing to leverage these initiatives,” said Vladimir Edelman, CEO of Soapbox Mobile. “We are honored that they have chosen our company to be its sole provider of mobile promotional services, and we are excited to develop this partnership and help take their efforts to the next level.”

About Soapbox Mobile
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com. Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.

About Kaleidoscope Sports and Entertainment
A member of the Interpublic Group of Companies since 1996, Kaleidoscope Sports and Entertainment is an agency that combines powerful resources and relationships to develop New Media promotions for a host of Fortune 500 companies. Kaleidoscope is a vertically integrated sports, event and marketing services company whose long-range goal is to become the leading single-source company in the field, both domestically and internationally.

For further information, please contact:
Dara Mitchell
Soapbox Mobile
760.931.8133
www.soapboxmobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Mophap Teams with Accipiter to Bring Online and Mobile Ad Serving Together (Mophap)





Mophap Teams with Accipiter to Bring Online and Mobile Ad Serving Together

LOS ANGELES, CA, Nov. 28, 2006 – Today at the Mobile Marketing Association (MMA) Forum, Mobile Phone Applications, Inc. (MoPhap), a leading mobile ad server technology provider and publisher network, announced a strategic technology licensing and marketing agreement with Accipiter Solutions, Inc., a digital advertising technology innovator since 1996. The partnership integrates Mophap’s SparkMobile™ Network, capable of delivering the widest range of mobile ad units in the industry, with Accipiter’s online ad management solution to deliver an end-to-end mobile ad solution that offers the same level of analytics, accountability and granular targeting required by the most demanding web publishers and advertisers.

Under the terms of the agreement, Mophap will leverage Accipiter’s technology to drive adoption of mobile advertising. As next generation mobile phones and wireless devices offer content providers new channels of distribution, the MoPhap/Accipiter alliance will offer publishers compelling ways to monetize their content via advertising, while providing advertisers and marketers with an intuitive, web-based system to manage their entire mobile campaigns.

“We view this relationship as a win/win for companies as well as the entire publishing and advertising industries,” declared Robert Walczak, MoPhap Founder and CEO. “With the number of mobile web users expected to grow exponentially over the next five years, the cell phone represents the next big point of customer interaction. This partnership underscores the need to standardize mobile ad delivery and measurement by providing advertisers with the metrics and accountability they have come to expect with online ad serving,” added Walczak.

“This alliance will enable us to broaden our mobile ad serving solutions and help contribute to Accipiter’s vision of a unified ad platform,” said Brian Handly, Accipiter CEO.

Mophap’s platform supports many types of mobile ads, which is a major benefit to publishers and advertisers. MoPhap has also created the industry’s first mobile cookie, which functions exactly like the standard cookie used in web-based ad tracking. Mophap’s ability to narrowcast, or facilitate an extremely targeted ad campaign, is extremely compelling from a media planning perspective and maximizes a publisher’s revenue potential.

MoPhap has developed the most comprehensive mobile Ad Serving platform, enabling mobile web publishers to serve Banners (header & footer), Interstitial and Mobi-2-Step. MoPhap ads comply with all current MMA and CTIA mobile web advertising standards. The platform also facilitates SMS/MMS text messaging campaigns, in-download and various video formats, as well as click-to-call and simple reply (yes/no) direct response actions.

Mophap’s SparkMobile platform will be integrated directly into Accipiter’s online ad management solution, AdManager. AdManager supports and delivers ads in any rich media format, including RSS feeds, podcasts, blogs, in-game, mobile, and streaming audio and video. AdManager allows publishers to increase targeting capabilities, speed ad delivery, and monitor and control inventory projections in real-time, leading to higher CPMs and less unsold inventory.

The agreement also allows MoPhap to tap Accipiter’s AdManager infrastructure to provide advanced tracking, reporting and metrics analysis on behalf of its publisher network customer base.

About Accipiter Accipiter provides publishers and advertisers with innovative technology and services to maximize their online advertising investments and create additional sources of revenue.

Accipiter has been serving and enriching the digital advertising industry since 1996. As a pioneer and leader in online ad management, Accipiter offers a comprehensive, unified ad platform encompassing ad serving, ad trafficking, behavioral targeting, a bid-for-placement system and a powerful advertising marketplace. AdManager, Accipiter’s core application, delivers over 50 billion ads monthly across all rich media types to over 350 leading publishers in more than 30 countries around the world. Accipiter’s ad marketplace is comprised of approximately 5,000 registered publishers and 14,000 registered advertisers, reaching an estimated 25 million consumers globally.

Maximize revenue across new mediums with Accipiter. For more information, please visit www.accipiter.com.

AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

About MoPhap Based in New York City, MoPhap has created the ad industry’s most robust mobile ad server, delivering more ad formats to mobile web-enabled handsets than any other. MoPhap’s publisher network brings new streams of revenue to publishers looking to leverage and monetize their content via ad-supported mobile distribution. The company also serves top-tier ad agencies and marketers with mobile media planning, purchasing, and distribution via its intuitive web-based SparkMobile Network. For more information, visit www.mophap.com.

Contact: Richard Krueger MoPhap (212) 784-9273 [email protected] Emily Eubanks Accipiter Solutions, Inc. Phone: 919-719-4539 [email protected]
News Type: 
Member Press Release

MMA DECLARES 2006 AS A BANNER YEAR FOR MOBILE MARKETING

MMA DECLARES 2006 AS A BANNER YEAR FOR MOBILE MARKETING

Mobile Marketing Forum Concludes, Demonstrating Continued Success for Mobile Channel

Boulder, CO, Dec. 4, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that the annual Mobile Marketing Forum (MMF) held last week in Los Angeles hosted more than 400 global delegates from across the mobile marketing value chain including carriers, brands, agencies, aggregators, content providers and more.

The MMF sessions offered insight for those already engaged in mobile, as well as those who are just entering the space. The event offered three tracks designed to provide attendees the tools on how to start a mobile campaign, how to measure success, as well as what the high growth segments for the coming year will be.

“We continue to be impressed with the number of new entrants in the mobile marketing industry and the creativity which is being applied to the mobile channel,” said Laura Marriott, Executive Director of the MMA. “The MMF was a success for all players involved and the MMA looks forward to continuing to provide leadership and education for our industry.”

Feedback from attendees was overwhelmingly positive, making 2007 a year to engage in the global MMA event lineup. Events for 2007 include:

• Mobile Marketing Forum, June 6-7, New York
• Mobile Marketing Forum, Oct. 9, Prague
• Annual General Meeting, Oct. 10, Prague
• Mobile Marketing Forum, Nov., Los Angeles
• Annual General Meeting, Nov., Los Angeles
• Mobile Marketing Forum, Dec., Hong Kong

The MMA also released a new revision of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers. The document is available on the MMA Website at http://www.mmaglobal.com/bestpractices.pdf

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

Mobile Subscribers in the Holiday Mood (JumpTap)







Mobile Subscribers in the Holiday Mood

JumpTap Mobile Search Results Reveal an Increase in the Amount of Holiday-Related Digital Content Searched by Wireless Customers

CAMBRIDGE, Mass. – December 1, 2006 – JumpTap, Inc., a pioneer in the development of innovative, carrier-branded mobile search and advertising solutions, today announced new findings showing an increase in holiday-related digital content searched by wireless cell phone users. Since the beginning of the holiday season (the day after Thanksgiving), wireless customers using the JumpTap mobile search solution have been looking for Christmas related digital content. The word, “Christmas” was one of the top five search terms across JumpTap’s multiple mobile search deployments.

Many people with wireless phones enjoy customizing their phones with ringtones and wallpaper. The holiday season brings out behavior similar to other shopping and merchandizing environments. People like to decorate the mobile phones for the holiday. In addition to searching for “Christmas,” mobile subscribers frequently entered the term “Jingle Bells.”  They then purchased holiday-related music from Alabama, Mariah Carey, Reba McEntire, and George Straight, in addition to the old classic songs such as, “Frosty the Snowman”, “White Christmas”, and “Rockin’ Around the Christmas Tree.”

Digital content providers should increase their inventory of ringtones, images and games for the rest of December in order to meet the demand demonstrated by the mobile search behavior of wireless subscribers.

WHO: JumpTap, Inc., a pioneer in the development of innovative, carrier-branded mobile search and advertising solutions

WHAT: JumpTap results from across multiple mobile search deployments reveal mobile subscribers searching frequently for “Christmas” and subsequently purchasing Christmas related digital content.

NOTE: JumpTap’s mobile advertising solution is now live and presenting sponsored links and banner ads within its mobile search results. Please visit www.jumptap.com to promote your content and services within some of JumpTap’s carrier branded solutions.

About JumpTap, Inc.
Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives mobile advertising revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s comprehensive solution couples an intuitive user interface and mobile-specific search engine with an advertising suite that combines performance marketing and impression marketing advertising models. JumpTap provides carriers, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.

Media Contact:
Peter Gorman
Topaz Partners
Email: [email protected]
Phone: +1 781 404-2430 (or) 617-669-4329<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

NeoMedia’s qode Now Available in 5 Languages (NeoMedia Technologies, Inc.)




NeoMedia’s qode Now Available in 5 Languages

‘A Big Step Closer To Market-Readiness for the Major Markets in Europe’

FORT MYERS, Fla., Nov. 30, 2006 – NeoMedia Technologies, Inc. (OTC BB NEOM), has introduced a full five-language version -- in English, Spanish, French, German, and Italian -- of its patented qode® Mobile Software, and upgraded its download site to detect further information from handsets to speed over-the-air downloads in a consumer’s preferred language to more than 130 JAVA- and Symbian®-based cell phones.

“Whether the consumer speaks English, Spanish, French, German, or Italian – and soon Chinese – we now have qode Mobile Software for them,” said Martin Copus, president of NeoMedia Mobile.  “And in order to deliver the software already optimized in their language, our over-the-air (OTA) download site now ‘sniffs’ the preferred language of the handset -- in addition to its make and model -- to make downloading and installing qode a ‘no-brainer’. This takes us a big step closer to market-readiness for the major markets in Europe, especially as the new five language software covers both the Java and Symbian operating systems.”

Over-the-air downloads of qode multi-language software are available by entering http://get.qode.com in a device’s browser. NeoMedia’s proprietary download software then takes over, and qode is “automagically delivered,” said Mr. Copus.  “The native language of the handset is detected, and pre-selected in the software, with the user given easy-to-follow installation instructions in the matching language. And this is done for a long (and growing) list of qode-supported handsets – now in excess of 130,” Mr. Copus said. 

The qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Martin Copus
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Crisp Wireless Powers Mobile Portal for MindShare Interaction’s ‘I Can’t Believe It’s Not Butter®’ Fabio Campaign for Unilever (




Crisp Wireless Powers <?XML:NAMESPACE PREFIX = ST1 />Mobile Portal for MindShare Interaction’s ‘I Can’t Believe It’s Not Butter®’ Fabio Campaign for Unilever <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Crisp’s mLogic Media™ Platform Enables MindShare Interaction To Bring I Can’t Believe It’s Not Butter! ® brand’s ‘Kitchen of Love’ and Fabio to Mobile Screens

FOR RELEASE ON: MONDAY, NOVEMBER 27, 2006

NEW YORK – Crisp Wireless, a provider of mobile content creation and delivery solutions, today announced that it has delivered a rich media mobile brand experience to MindShare Interaction for Unilever’s I Can’t Believe It’s Not Butter! ® brand.  The content-rich WAP site features noted actor and pitchman Fabio, in the I Can’t Believe It’s Not Butter ® ‘Kitchen of Love,’ which was originally developed for online audiences.  Working with MindShare Interaction, Crisp built and manages the WAP site – available at http://wap.icbinb.mlogic3g.com - that also delivers Fabiograms, recipes, wallpapers, downloadable video and exclusive Fabio voicetones to user’s phones.  Users are driven to the site by clickable banner ads running on Third Screen Media’s TSM Network.

“Unilever is making history on mobile in the same way that they made advertising history on broadband and interactive television.  We needed a solid solution for this campaign, and Crisp Wireless has delivered a WAP site that satisfies the ad delivery and the creative side of the brand,” said Margaret Clerkin, senior partner and managing director, MindShare Interaction.  “This is a site that will receive tremendous traffic, and we have clearly found the right formula for delivering ads to consumers on mobile devices.”

Crisp Wireless has previously collaborated with MindShare and Third Screen Media on past campaigns for major clients, and has helped deliver some of the most creative and memorable mobile destinations for major brands using its mLogic platform.  

“Unilever and Mindshare have again broken new ground” said Boris Fridman, CEO of Crisp Wireless.  “The I Can’t Believe It’s Not Butter! ® campaign sets a new milestone for mobile advertising content that will appeal both to consumers and content providers.  This has a viral appeal, and is perfectly suited to the mobile audience.  And Fabio looks as good on the third screen as on television.”

Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients.  The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact [email protected] or visit www.crispwireless.com.

 

 

News Type: 
Member Press Release

MOBILE MARKETING ASSOCIATION HONORS INDUSTRY LEADERS AND INNOVATORS

MOBILE MARKETING ASSOCIATION HONORS INDUSTRY LEADERS AND INNOVATORS

MMA Highlights Achievement in 2nd Annual Global Mobile Marketing Awards

Los Angeles – Nov. 29, 2006 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the winners of the MMA 2nd Annual Global Mobile Marketing Awards. The winners, judged on strategy, execution, creativity and results, highlighted mobile marketing industry successes from around the globe.

“Each year, we are impressed with the growing number and quality of submissions in our awards program,” said Laura Marriott, MMA executive director. “The innovation and creativity shown by this year’s winners helps to move our global industry to the next level – and demonstrate the possibilities to all in the ecosystem. 2006 has been a year of incredible growth, development and engagement for our industry. The Mobile Marketing Association and our panel of expert judges congratulate all of this year’s winners, along with each of the finalists, on their achievement.”

The 2006 MMA 2nd Annual Awards winners are:

● Best Use of Mobile Marketing
 Branding - The Hyperfactory
 Cross-Media Integration - Mobile Dreams Factory and Vodafone
 Direct Response - Mobiento Mobile Marketing and H&M
 Product/Services Launch - R/GA
 Promotion - Legion Interactive
 Relationship-Building - Meijer and SmartReply

● Innovation - Single Touch Interactive

● Innovation for Creativity
 In Media - Enpocket and Vodafone
 In Technology - Mobile Dreams Factory and CEPSA

● Individual Achievement – David Oberholzer, Verizon Wireless

● Overall Excellence – Procter & Gamble

A complete listing of all finalists and judges can be found at www.mmaglobal.com.

*Editors Note: photos from the MMA 2nd Annual Awards dinner can be obtained by contacting [email protected]; + 1 949 306 6476.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

MMA RELEASES UPDATE TO CONSUMER BEST PRACTICES GUIDELINES

MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO CONSUMER BEST PRACTICES GUIDELINES

Guidelines establish foundation for mobile cross carrier services

Boulder, CO, Nov. 27, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the latest release of the MMA Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The updates are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

"The Consumer Best Practices Guidelines set by the MMA, continue to set the standard by which carriers, aggregators and content providers offer services in our emerging mobile marketing industry,” said David Oberholzer, Associate Director - Content Programming, Verizon Wireless and MMA Consumer Best Practices Committee Chairman. "The MMA CBP Committee continues to stay abreast of issues that impact our industry and respond in a collaborative, consistent manner to ensure a positive consumer experience.”

The revised guidelines address the following areas for cross-carrier mobile content services:
• Advertising and promotion (including the addition of language for marketing to children and clarification around the use of ‘free’ terminology in advertising and promotional materials)
• Customer care (additions to include the processing of deactivation files, spending cap limits and bill face descriptions)
• Word of mouth marketing (viral marketing)
“The MMA continues to ensure that consumer privacy is enforced in its latest release of the

Consumer Best Practices Guidelines,” said Laura Marriott, executive director of the MMA. “The industry support towards launching these guidelines, which establish the foundation on which our industry operates, is outstanding and well received by the entire ecosystem."

The guidelines are updated by the MMA Consumer Best Practices Committee twice a year. Current CBP Committee members include: Alltel Wireless, Cingular Wireless, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, Opera Telecom USA, SinglePoint, Sprint Nextel, Teligence, The Weather Channel Interactive, T-Mobile USA, and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf The MMA will host its annual industry forum, on January 11, 2007 in Denver, CO, in order to solicit feedback around issues impacting the mobile marketing industry. For details on the industry forum, please see http://mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

Mobile Marketing Forum, Istanbul, Turkey

Mobile Marketing Forum, Istanbul, Turkey

To view information (in Turkish) on the Mobile Marketing Association's Mobile Marketing Forum, Istanbul, Turkey, please visit http://www.mobilasyon.com/blog/_archives/2006/10/12/2410150.html

For more information on additional Mobile Marketing Forum's, please visit www.mobilemarketingforum.com.
News Type: 
MMA In The News

Greystripe and Gamejump.com Take Best in Show Overall Among 32 Contenders at Under the Radar Mobility Showcase (Greystripe)




Greystripe and Gamejump.com Take Best in Show Overall Among 32 Contenders at Under the Radar Mobility Showcase

(MOUNTAIN VIEW & SAN FRANCISCO, CA) – Greystripe won the Best in Show Overall award for its mobile advertising network and its free game distribution portal Gamejump.com at this year’s Under the Radar Mobility Conference.  Greystripe won the award over 32 other emerging startups in the mobile sector. In addition, Greystripe was honored with three Judges’ Choice Awards for the categories:

· “Now that’s a problem solver!”
· “Yup, acquisition target!”
· “That presentation was awesome!”

Judges’ and Audience Choice Awards for the marketing and advertising category also went to Greystripe, making the company the winning innovator among its mobile advertising peers. Greystripe’s presentation of its AdWRAP mobile advertising technology has proven that millions of consumers are willing to download and play free, ad-sponsored mobile games.

“It’s an honor to win such sweeping approval from our industry at the Under the Radar event.  It shows that we’re moving in the right direction in offering ad-supported mobile games and applications,” said Michael Chang, founder and CEO of Greystripe. “We’ve created a model where all the players in the mobile value chain win – game developers, advertisers, and consumers.”

Greystripe is the first company to launch an advertising network offering full-screen in-game mobile ads in combination with a proven distribution model for mobile game publishers. Consumers can download free mobile games from Greystripe’s online portal GameJump.com or directly through their cell phones at http://gjmp.tw <http://www.gjmp.tw/> .

The AdWRAP system currently serves ads into over 300 game titles from 37 publishers supporting over 1,000 mobile handsets worldwide.

More about the Under the Radar | Mobility! event can be found at http://undertheradarblog.com/.  Under the Radar is part of the IBDNetwork™.

News Type: 
Member Press Release

NeoMedia and Mobile Services Provider InfoMedia to Co-Market qode® in U.K.



NeoMedia and Mobile Services Provider InfoMedia to Co-Market qode® in U.K.

FORT MYERS, Fla., Nov. 21, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an international  leader in market-driven technologies, announced today that it has signed a co-marketing agreement for its flagship direct-to-mobile-web qode® technology with InfoMedia Services Ltd., a U.K.-based provider of mobile services to major companies including Microsoft®, Play.com and The Carphone Warehouse®.

Martin Copus, president of NeoMedia Mobile, said InfoMedia (www.infomedia-services.co.uk) will market qode to its own customers, and work to qode-enable its direct-to-consumer content offerings, including its popular Partymob.com web site (www.partymob.com), which offers mobile products including ringtones, logos, wallpapers, games and more.  Since the launch of its Partymob.com content brand in 2001, InfoMedia has successfully delivered more than 25 million items of mobile content across over 100 operators spanning 45 countries.  InfoMedia was the first U.K. company to sell a polyphonic ringtone, and the first to sell a mobile JAVA game direct to consumers. InfoMedia will use qode as a major tool for Mobile Web site discovery for the portals it has developed for blue chip organizations.

InfoMedia will also support NeoMedia in its U.K. marketing efforts by providing outsource services including Mobile Web site and portal design, support services including hosting of destination mobile sites linked by qode and mobile payment.

The first joint effort between NeoMedia and InfoMedia will be supporting ONE water, the cause-marketing water brand which became the first European product to use NeoMedia’s qode® application on its packaging to communicate with customers via the Mobile Internet.  Starting next month, ONE bottles will link to the Mobile Internet via qode, with the first shipments of more than 5 million bottles bearing qode-enabled “smart codes” set to be delivered to more than 4,000 retail outlets throughout the U.K in December.

“InfoMedia is justifiably proud of its record of growth and achievement,” Mr. Copus said.  “InfoMedia currently holds more than 250 active content licenses with IP owners including major record labels, film studios, game publishers, image libraries and news agencies.

“This co-marketing agreement brings together mobile industry leaders,” Mr. Copus said. “Both companies are excited about our future together in helping establish qode as a key tool in the U.K. for fast-tracking publishers, marketers and their users and customers direct to content and digital assets on the Mobile Internet.”

Michael Tomlins, commercial director of InfoMedia, said his company “is committed to delivering mobile internet solutions for leading media companies and brand owners. qode represents a great opportunity for brand owners to connect their traditional media to the Mobile Internet.”

NeoMedia’s qode (www.qode.com) suite of easy-to-use applications includes qode®reader and qode®window, providing One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Web.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” for a direct connection to desired information, discount coupons, maps, contest entry forms, etc., and qode®window lets users enter a key word, phrase, UPC, etc., for similar connection.

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts:
Martin Copus                                                 
NeoMedia Technologies, Inc.                           
+(239) 246-9889 or +44 7766 801818             
[email protected]                                        

David A. Kaminer
The Kaminer Group
+(914) 684-1934
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

News Type: 
Member Press Release

Mobile Marketing Success Fuels Significant Membership Growth for MMA

Mobile Marketing Success Fuels Significant Membership Growth for MMA

BOULDER, CO, Nov. 15, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that more than 25 members have joined the association since August. The association’s leadership and dedication in promoting a sustainable mobile marketing industry has led to a significant membership increases in 2006. This growth further validates the association’s leadership position as the focus and emphasis on mobile marketing continues to rise.

Mobile marketing revenues will balloon from $45 million in 2005 to $1.5 billion by the year 2010, in the US alone, according to RBC Capital Markets. The MMA has led the development of industry guidelines and best practices, including consumer best practices and mobile advertising. The MMA membership represents the leaders from major brands, carriers, technology providers and more.

The most recent companies to join the MMA include:

 Airborne Entertainment
 BeVocal, Inc.
 Brian Patton
 Catchwind
 Come&Stay
 DoubleClick
 Ericsson AB
 First Data Corp.
 Funmobile Ltd.
 GoLemur! Inc.
 iO Global Ltd.
 ispott, Inc.
 LSN, Inc.
 Mark Beccue Consulting, Inc.
 Millennial Media, Inc.
 MTV Networks
 NBC Universal
 News Over Wireless
 Obopay, Inc.
 Playboy Enterprises
 PlayPhone, Inc.
 Qualcomm
 Quattro Wireless
 Reed Smith LLP
 TeleCommunication Systems, Inc.
 The Walt Disney Company
 Toyota Motor Sales USA, Inc.
 Wireless Idea Corp/DBA Pure Mobile Solutions

“The rapid growth of our membership reflects the value that brands are placing on the mobile channel,” said Laura Marriott, executive director of the MMA. “Our newest members add to our strong foundation and leadership position in driving the growth of the mobile marketing industry.”

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501 For information about the MMA, please visit www.mmaglobal.com.

The MMA is hosting the Mobile Marketing Forum in Los Angeles Nov. 28th at the Hyatt Regency Century Plaza. For press registration, go to: http://www.mobilemarketingforum.com/?q=node/2.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

PRESS CONTACTS:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]
News Type: 
MMA Press Release

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For guidance around getting the most out of your membership, please contact:

North America and Global Membership
[email protected]
Interested in joining the MMA, please contact
Greg Stuart, CEO
[email protected]
MEA Membership
Melis Ertem, MMA MEA Managing Director (Türkiye, Middle East, Africa)
[email protected]
APAC Membership
Rohit Dadwal, CEO, MMA Global APAC
[email protected]

LATAM Membership
Fabiano Destri Lobo, Managing Director, LATAM
[email protected]
M: +55 11 99313 1362
S: fdlobo