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Italian Mobile Entertainment Leader buogiorno Selects Vidiator Xenon Streamer and Encoders as its Technology

Italian Mobile Entertainment Leader Buongiorno Selects Vidiator Xenon Streamer and Encoders as its Technology

WAP Ring-Tone Preview Service using Streaming Music Playlists is an Industry First; First Mobile Streaming Installation by Buongiorno; Vidiator Encoder Replaces Competitor’s

Bellevue, WA – Aug 27, 2007 - Solidifying its position in the content aggregator market, Vidiator® today announced its award-winning mobile multimedia Xenon™ Streamer was chosen as a first-time mobile streaming installation by Buongiorno. With this announcement comes an industry first – Buongiorno will use Xenon’s server-side playlist feature to allow subscribers to sample WAP-based ring-tones before they buy. Using Xenon Streamer, customers can also dynamically create personal server-side music playlists from their preferred ring tones, or mix and match music clips through Buongiorno’s Internet website and immediately, seamlessly listen to their streamed playlist using the standard 3GPP streaming player on their handsets, offering an alternative to mp3 players and music downloads.

Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment, partnering with over 80 leading carriers in 30 countries, serving over 60 million customers. Buongiorno works with all the major movie companies and distributes for all the major record labels. Vidiator (www.vidiator.com) is a leading platform and hosted services provider for the end-to-end delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.

“Vidiator’s encoders provide the highest quality, carrier-grade content encoding we’ve seen, enabling us to offer the best to our customers,” said Ulderico Arcidiaco, CTO of Buongiorno. “The new installation of Xenon Streamer enables us to offer a much-requested ring-tone sampling service, which we anticipate will increase our revenue. Xenon Streamer also enables server-side, user-generated music streaming services, which we believe will be popular. Assuming this installation goes well, we plan to expand the use of Xenon Streamers in future deployments.”

Xenon Offline Encoder offers content providers and subscribers the highest quality multimedia encoding for mobile devices. It is fully compliant with all applicable international standards, allowing for real-time conversion of all current analog or digital audio and video signals. Capable of encoding media clips into 3GPP and 3GPP2-standard formats for compatibility with all standards-compliant mobile handsets, Xenon Encoders have been selected by major operators around the world for their high quality and optimized encoding algorithms. Xenon Encoders provide superior encoding required by any WAP- or Web-based content aggregator or provider who wants to distribute mobile content.

“Buongiorno’s installation is another example of first-tier content aggregators using Xenon Streamer and Encoders for mobile audio and video streaming,” said Connie Wong, Vidiator CEO. “In Xenon Streamer, Buongiorno will find a carrier-grade, robust, handset-agnostic, feature-rich platform which will open additional rich-media revenue opportunities for them beyond the ring-tone sampling service. Vidiator is committed to the success of mobile multimedia by delivering the industry’s best and most advanced mobile multimedia technologies and solutions.”

The Xenon Product Line includes Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder. Xenon Streamer enables media-on-demand and live broadcasting for live events and mobile TV. Xenon Offline Encoder facilitates the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, while Xenon Live Encoder encodes and streams any analog video signal including a TV channel or any camera feed. Xenon Streamer is the first music service platform in the world to have music streaming playlist with Fast Track Switching, and the first mobile TV service platform to have Fast Live Channel Switching with H.264 at QVGA encoding quality. Xenon Streamer enables ad insertion and personalization.

About Buongiorno Group

Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment. Buongiorno is the #1 worldwide in the mobile value-added services area, the market leader in Europe and the United States, and has recently opened operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Pacific Asia through a Joint Venture with the Japanese group Mitsui & Co., Ltd. Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) – distributed through the brand BLINKO as well as through partnerships with leading telecom companies and the most important media groups – and digital marketing services (Marketing Services). For more information, see www.buongiorno.com.

About Vidiator

Vidiator is a leading platform provider for the end-to-end delivery of live and on-demand TV, music and 3G multimedia services and content to mobile devices. Vidiator pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Vidiator’s Xenon carrier-grade mobile streaming platform is network and handset agnostic, does not require a media player, and delivers profitable mobile music streaming and content downloads, with features including patented Streaming Playlist with Fast Track Switching, Fast Channel Switching, Stop-N-Go and Bookmark. Vidiator, whose platforms are deployed in 20+ countries on four continents, with customers like AT&T, Sprint, NTT DoCoMo, “3,” Vodafone and PCCW, is headquartered in Bellevue, Washington, USA with offices in England, China, Korea, Spain and Italy. Experience Vidiator online at www.vidiator.com.

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Contacts:

Martin Levy

Martin Levy Public Relations for Vidiator

+1-206-851-7256

Darcy Shurin

Vidiator

+1-425.688.8811x2172

Eleonora Villanova

Global PR and Events Executive, Buongiorno Group

+39-02-58213.512

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PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise (Playphone)

Media Contact: Krys Grondorf<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

PlayPhone, Inc

562.421.1842

PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise

Fast-Growing Mobile Media Company Recognized as a “Top 10” Web Site from

for the Most Visits Among <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. Mobile Industry Sites in the Second Quarter

SAN JOSE, Calif. – Aug. 3, 2007 – For April, May and June this year, mobile media company, http://www.playphone.com/ href="http://www.playphone.com/">PlayPhone, Inc. ranked among the Top 10 Mobile Phone industry Web Sites for the most visits by http://www.hitwise.com/ href="http://www.hitwise.com/">Hitwise. Each quarter, Hitwise awards the 10 most popular Web sites across more than 160 categories, and annually, the top 10 searched-for brand terms overall.

“Hitwise has established itself as the industry benchmark and an overall barometer for your successes in effectively connecting with consumers,” said Ron Czerny, founder and chief executive officer at PlayPhone. “It’s great to be recognized in this way and know that we are constantly turning heads and driving traffic, and that visitors are taking advantage of the overwhelming number of top-notch mobile entertainment options available on PlayPhone.com.”

PlayPhone.com is a subscription-based mobile media company, focused on providing consumers with the hottest, most sought-after personalization products for nearly any mobile phone including mobile games, ringtones, wallpaper, video and more. PlayPhone works with the entertainment industry’s leading studios, labels and properties to create the ultimate online destination for consumers wanting to have access to the best mobile entertainment has to offer.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) http://www.experiangroup.com/ href="http://www.experiangroup.com/">www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/ href="http://www.hitwise.com/">www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com/ href="http://weblogs.hitwise.com/">http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter href="http://www.hitwise.com/datacenter">www.hitwise.com/datacenter.

About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at http://www.playphone.com/ href="http://www.playphone.com/">PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

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[email protected] [email protected]

NeoMedia Technologies Inc. Announces (NeoMedia Technologies)

For Immediate Release<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Press Contacts:

William Hoffman Amanda George

NeoMedia Technologies, Inc. NeoMedia Technologies

+(239) 337-3434 +(239) 337-3434 X151

NeoMedia Technologies Inc. Announces

Outdoor Ad Campaigns to use Camera Phone Technology.

AACHEN, Germany and FT. MYERS, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Fla., AUGUST 3, 2007 -- NeoMedia Technologies (OTC BB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.

Clear Channel Inc. recently deployed an enterprise application based on NeoMedia’s new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany’s largest supplier of out-of-home media, and AWK, UK’s outdoor advertising agency. NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates myriad uses for its optically initiated mobile applications.

The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia’s new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phone. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England’s leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.

Clear Channel’s application relies on NeoMedia’s cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application. Users link directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.

“NeoMedia’s code-reader technology turns mobile phones into multifunctional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content,” explains Mario Joußen, CTO of Gavitec AG - mobile digit a subsidiary of NeoMedia Technologies, Inc. “Wherever small codes can be applied, users of camera phones can – instantly – receive content without difficulty.”

Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.

About NeoMedia Technologies, Inc.

NeoMedia® Technologies, Inc. (OTC BB: NEOM - www.neom.com), is the global leader in camera initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia’s international office is located in Aachen, Germany. This office, Gavitec, produces hardware devices for mobile coupon transactions. To learn more about NeoMedia Technologies, qode, or Gavitec visit www.neom.com, www.qode.com, and www.mobiledigit.de

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

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MMA CONSUMER BEST PRACTICES GUIDELINES EXPANDED TO ACCOMMODATE GROWTH AREAS

MMA CONSUMER BEST PRACTICES GUIDELINES EXPANDED TO ACCOMMODATE MOBILE MARKETING GROWTH AREAS

Marketing to Children, Mobile Web and Interactive Voice Response Key Changes in Latest Release

Denver, CO., July 17, 2007— The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, today made available the latest edition the industry’s MMA Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the United States. Released twice annually, the MMA CBP’s are developed by the industry through collaborative input from across mobile, media and marketing sectors and adhered to by all in the U.S. mobile marketing industry.

"Since 2005, the MMA’s Consumer Best Practice Guidelines have protected the consumer experience and defined the rules of play for mobile messaging, mobile web and voice services," said, Cyriac Roeding, Global Chairman MMA & EVP Mobile, CBS Interactive. "The Consumer Best Practices Committee of the MMA represents the view of carriers, technology companies, brands, media companies and consumer advocates. This cross-industry collaboration makes these Guidelines so powerful and have helped them become the standard in the industry."

Highlights to the July 2007 CBP Guidelines include:

Marketing to Children: define the guidelines for marketing to children under the age of 13.

IVR: provide guidance on opt-in and opt-out via IVR (interactive voice response).

Mobile Web: ensure opt-ins are also adhered to with each mobile web experience. The Guidelines specify the use of a PIN or phone MO message to confirm that the authorized subscriber.

Dispute Resolution: defines that dispute resolution is at the discretion of each carrier for their respective customers.

New Committee Initiatives: In addition, the MMA has launched two new initiative areas to focus on key areas within the CBP Guidelines. The new sub-committees include Marketing to Children and Interactive Voice Response (IVR) committees which will join the Participation TV and Off Portal Committees in contributing to and providing thought leadership to the Guidelines and industry.

"The MMA continues to stay at the forefront of defining the Guidelines to protect consumer experience and grow the industry," said Laura Marriott, President of MMA. "The latest Guidelines include substantial new developments around mobile web and IVR and we look forward to increasing our focus through new initiatives including IVR, Marketing to Children, PTV and Off Portal."

The MMA Consumer Best Practices Guidelines Committee includes the following member companies: Alltel Wireless, AT&T Mobility, Bango, Chapell & Associates, denuo Group (a Publicis Company), Enpocket, Inc., Jamster, Lavalife Mobile, mBlox, Inc., MTV Networks, MX Telecom, NeuStar, Inc., OpenMarket, Qmobile, Inc., SinglePoint, Sprint Nextel, Sybase 365, Teligence, The Walt Disney Company, T-Mobile USA, VeriSign, Inc. and Verizon Wireless.

The Guidelines can be downloaded at http://www.mmaglobal.com/bestpractices.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

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MOBILE MARKETING ASSOCIATION MEMBERSHIP CONTINUES STEADY GROWTH

MOBILE MARKETING ASSOCIATION MEMBERSHIP CONTINUES STEADY GROWTH

Worldwide Support for Mobile Marketing Industry Visible through MMA Membership Growth

Boulder, CO., June 12, 2007— The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 450 companies across the mobile ecosystem, reported another high-growth quarter with Laura Marriott, president of the MMA commenting, “today’s announcement demonstrates the continued focus on the mobile channel as players across the value chain recognize the importance of a consistent consumer experience and simplified brand engagement. The MMA’s continued rise in membership further reinforces the MMA’s leadership position in creating an action-oriented collaborative trade association where all players can come together to address the needs of today’s marketers.”

Analyst firm Telephia reported that revenues for mobile data services, which includes SMS, MMS, TV/Video, WAP, mobile content downloads, etc., totaled more than $4.6 billion in Q1 2007, which is up 78 percent year-over-year from nearly $2.6 billion in Q1 2006. “The growth in revenues for mobile data services provides a clear measure of the opportunities for mobile marketing,” said Jerry Rocha, senior director of Mobile Media, Telephia. “The mobile channel is emerging as the leading outlet for marketing directly to specific segments of the population as the wireless device has become a powerful personalized tool for all forms of communication and media consumption.”

The newest MMA members include:

Acuity Mobile, Inc.

Aegis Mobile, LLC.

Cellufun, Inc.

Converge Technologies

Digital Sidebar, Inc.

E-mobile Solutions

FoneMine Inc.

Frucall Inc.

Global Network Solutions (Europe) Ltd.

Gotuit Media Corp.

Hemisphere No Brainer

Hill Holliday

HipCricket

JNJ Mobile

Kinetic Worldwide

Loc-Aid Technologies

Markettools

MindMatics, LLC

Mobixell Networks (Europe) Ltd.

MobX – Mobile Marketing 360° S/A

Payzy Corporation

Rapid Response Marketing, LLC

Rip Road, Inc.

SnapTell, Inc.

Starcom USA

Telenor Nordic Mobile

Touchwork

Yavox Latin America S/A

A complete listing of all MMA members can be found at www.mmaglobal.com. To become a member, please contact [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 450+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

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MARKETING, MEDIA AND ADVERTISING TOOK CENTER STAGE DURING SOLD OUT MMF

MARKETING, MEDIA AND ADVERTISING TOOK CENTER STAGE DURING SOLD OUT MOBILE MARKETING FORUM

MMF Dubbed ‘The Place To Be’ for More Than 680 Global Delegates Discussing Opportunities in Mobile Marketing

Boulder, CO., June 12, 2007— The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today reported that last week’s Mobile Marketing Forum (MMF) held in New York concluded, noting the event sold out with more than 680 attendees. The Coca-Cola Company chose the MMA’s Mobile Marketing Forum as the location for the exclusive launch of its Sprite Yard initiative with a keynote presentation by Mark Greatrex, SVP Marketing Communications and Insights. Other highlights included the increased emphasis by brands making investments in the mobile channel which included advertising, video, mobile web, messaging and more.

“The MMF event continues to be the forum for industry leaders to come together to discuss innovations in mobile marketing,” said Laura Marriott, president of the MMA. “The MMA’s work to establish best practices and guidelines, as well as our collaboration with experts across industry sectors such as media and entertainment, have set the foundation for what is today an exciting time for brands to reach their consumers through mobile.”

The MMF (www.mobilemarketingforum.com) consisted of keynote sessions from Mark Greatrex, The Coca-Cola Company; Thomas Gewecke, EVP Global Business Development, SONY BMG ENTERTAINMENT; and Bernard Gershon, SVP/general manager, ABC News Digital Media Group. Sessions featured industry experts and focused on a variety of topics including mobile advertising, m-commerce, television/video and mobile marketing 101.

The MMA also released a series of announcements during the event:

Release 4.0 of Mobile Advertising Guidelines: the latest revision includes guidelines for downloadable content as well as an overview on Multi-media Messaging Services (MMS).

Measurement Initiative: MMA announced the formation of a Global Measurement Committee (GMC). The MMA GMC will help to create the ad currencies as well as a framework for the measurement of mobile marketing success. The GMC will be chaired by The Coca-Cola Company and M:Metrics.

MMA & GSMA Collaboration: the two organizations will collaborate to expedite the growth of mobile advertising world-wide.

Participation TV Committee: MMA formed the first industry-wide committee to focus on the growth of TV’s mobile participation which will be chaired by Telescope and Granada USA.

The MMA International Journal of Mobile Marketing (MMA-IJMM): the MMA-IJMM, issued by the MMA Academic Outreach Committee, contains 10 articles from industry experts, thought leaders and global contributors to the mobile marketplace.

For complete details on the Mobile Marketing Forum, or for information regarding the upcoming Mobile Marketing Forums, please visit www.mobilemarketingforum.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

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MMA INCREASES FOCUS ON MEASUREMENT OF MOBILE MARKETING SUCCESSES

MMA INCREASES FOCUS ON MEASUREMENT OF MOBILE MARKETING SUCCESSES

New Measurement Committee Framework Instilled for Effectiveness of Mobile in Traditional and Cross-Media Marketing Campaigns

New York - Mobile Marketing Forum – June 6, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the association’s focus on mobile advertising measurement with the introduction of its Global Measurement Committee (GMC). The focus on measurement comes on the heels of the latest MMA Mobile Advertising Guidelines (www.mmaglobal.com/mobileadvertising.pdf ) release. The MMA plans to collaborate on the initiative with other industry associations.

Today, mobile spend by brand marketers is in the trial stages. Before allocating more budgets to mobile, brands require a deeper understanding of the role of mobile in the overall mix, consumer acceptance of brand messaging, consistent guidelines and best practices as well as insight into effectiveness and value. Under guidance of the MMA GMC, the industry will create a framework for the measurement of mobile marketing campaigns across all channels such as mobile video, television, multimedia services and more.

“The MMA is the right organization to lead the development of ad currencies against its current guidelines, given its diverse and representative membership base,” said Tom Daly, group manager, Strategy & Planning, Global Interactive Marketing, The Coca-Cola Company and MMA Global and NA Board Executive Committee member. “The Coca-Cola Company is committed to mobile as a viable channel to our consumer and measurement will help us ensure the investment is allocated in the right place.”

Richard Saggers, New Business - Head of Mobile Advertising, Vodafone Group Services Ltd & EMEA MMA Chairman, added, “It is crucial to have guidelines in place to measure the use of mobile marketing not only for agencies, brands and marketers, but for the entire global industry. Then, understanding how to measure campaign success will help to drive the adoption of the mobile channel.”

“Measurement was one of the two most critical items we needed to address in rebuilding the Internet Advertising industry,” said Greg Stuart, former CEO of the IAB. “Marketers and their agencies demand that all digital mediums, including Mobile, provide superior advertising measurement, while insuring that the measurement meets the standards and market acceptance of traditional media. How well the Mobile Marketing industry accomplishes this will determine whether they capture their rightful share of marketers’ budgets.”

Co-chaired by The Coca-Cola Company in North America and M:Metrics in EMEA, the MMA GMC membership includes representation from media companies, brands, wireless operators and market research firms. The MMA GMC membership is open to all MMA member companies.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type:

GSMA AND MMA COLLABORATE TO ACCELERATE GLOBAL DEVELOPMENT OF MOBILE ADVERTISING

GSMA AND MMA COLLABORATE TO ACCELERATE GLOBAL DEVELOPMENT OF MOBILE ADVERTISING

NEW YORK - Mobile Marketing Forum – June 6, 2007 — The GSM Association (GSMA) and the Mobile Marketing Association (MMA) have agreed to cooperate to accelerate the development of mobile advertising worldwide. The two organizations will collaborate to deliver standardization and transparency around current mobile advertising activity, and to develop new, innovative advertising techniques.

The MMA will lead the development of guidelines, formats and best practices for mobile advertising, while the GSMA will work with mobile operators globally to develop and prioritize consistent structures, such as inventory types, and commercial and measurement models that will allow advertisers to create valuable advertising propositions.

“This partnership will build on the Mobile Marketing Association’s work-to-date in the development of mobile advertising,” said Bill Gajda, chief commercial officer of the GSMA. “The MMA and GSMA will bring leading advertisers, agencies and operators together to ensure that this very promising, but nascent advertising medium realizes its full potential for the benefit of all players in the ecosystem.”

The agreement follows the recent announcement of the GSMA’s Mobile Media and Entertainment Group that will oversee its Mobile Advertising Programme, which is made up of representatives from leading mobile operators from around the globe.

“The value chain for mobile advertising is more complex than other media channels, with the mobile operator playing a key role, hence the driver for collaboration. The GSMA brings the global GSM mobile operator community to the table and we are pleased to be working with them to expand the reach of a sustainable mobile advertising ecosystem,” said Laura Marriott, president of the MMA. “We look forward to working jointly with the GSMA to deliver a consistent global industry standard for mobile advertising.”

About the GSM AssociationThe GSM Association (GSMA) is the global trade association representing more than 700 GSM mobile phone operators across 218 countries of the world. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners. The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association's members serve more than two billion customers – 82 percent of the world's mobile phone users. See: www.gsmworld.com & www.3gsmworldcongress.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
MMA Press Relations:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

For the GSM Association:
Mark Smith or David Pringle
Email: [email protected]

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MMA ANNOUNCES FORMATION OF PARTICIPATION TV COMMITTEE

MMA ANNOUNCES FORMATION OF PARTICIPATION TV COMMITTEE

MMA Will Focus Key TV and Mobile Media Membership to Ensure Best Practices Continue to “Uphold Public Trust and Positive Consumer Experience”

New York - Mobile Marketing Forum – June 6, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today announced the formation of the first industry-wide committee to focus on the growth of TV’s mobile participation. The MMA, which launched the first version of its interactive TV guidelines in June 2005, appointed a committee, represented by all key industry sectors, that will enable U.S. TV viewers to engage with their favorite shows in a consistent manner. The Participation TV (PTV) Committee includes TV broadcasters, producers, mobile operators, mobile gateway providers and application specialists.

The MMA PTV Committee will continue to develop industry guidelines that protect the long-term viability of the industry by setting standards across all key elements of the interactive TV supply chain. The guidelines will be integrated into the MMA’s Consumer Best Practices guidelines
(www.mmaglobal.com/bestpractices.pdf) and reinforces the MMA’s commitment to the development of the mobile content industry. The Committee will be co-chaired by Telescope, Inc. and Granada USA. The MMA continues to demonstrate its leadership in the field of participation TV, which delivers a specific experience for TV viewers, enabling them to vote, integrate play-at-home versions into TV formats, and enable home viewers to appear on their favorite TV game shows through their mobile devices.

“The formation of the Participation TV Interest Group occurs at a key juncture in the history of consumer-TV interaction, given the numerous and growing successes of reality, text-to-vote and mobile TV programming across the industry,” said Troy Sample, chief executive officer of Telescope and chairman of the MMA PTV Group. “The MMA is taking the leadership reins in its development of common guidelines upon which the entire industry can build their campaigns. The MMA has helped galvanize the mobile marketing industry in a way that few self-governing industry organizations have done. The formation of the Participation TV Interest Group will help fuel the growth of what is already an exciting market sector.”

“MMA members include the leaders in developing consumer programming across all marketing channels, including broadcast, broadband internet and mobile TV, and this new committee is a natural fit for the association,” said Cyriac Roeding, executive vice president, CBS Mobile and MMA’s Global and North American chairman. “The Participation TV Interest Group will enable all players in the mobile marketing ecosystem to speed delivery of interactive or participation campaigns centered on the growing demands of today’s highly mobile consumer.”

Committee membership is open to all active MMA members.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type:

MOBILE MARKETING ASSOCIATION’S INTERNATIONAL JOURNAL OF MOBILE MARKETING NOW AVA

MOBILE MARKETING ASSOCIATION’S INTERNATIONAL JOURNAL OF MOBILE MARKETING NOW AVAILABLE

Third Issue of Journal Highlights Global Emphasis of Mobile Marketing

New York - Mobile Marketing Forum – June 5, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the entire mobile ecosystem, today announced the release of its third issue of The MMA International Journal of Mobile Marketing (MMA-IJMM). The MMA-IJMM provides educational information on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains ten articles from industry experts, thought leaders and global contributors to the mobile marketplace.

“The IJMM is another tool that can be leveraged to understand the current global landscape and its opportunities,” said Michael Hanley, assistant professor of advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The MMA Academic Outreach Committee has led the development of this issue of the journal, which includes contributions from some of the industry’s most notable mobile marketing experts.”

”The Academic Outreach Committee is pleased to present the third issue of the IJMM, which has contributions from a host of industry leaders and educators who are committed to excellence and growth for the mobile marketing sector,” said Michael J. Becker, executive vice president of Business Development for iLoop Mobile, Inc. and co-chair of the MMA Academic Outreach Committee. “The maturity of the industry, along with the exponential growth among consumers validates the timeliness of this journal.”

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University and has member participation from Action Engine, ipsh!, Motricity, NeuStar, Inc., Northeastern University, TMP Directional Marketing and Zoove. The MMA-IJMM is published twice a year.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com).

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type:

MMA UPDATES ADVERTISING GUIDELINES WITH FOCUS ON DOWNLOADABLE CONTENT AND MOBILE

MMA UPDATES ADVERTISING GUIDELINES WITH FOCUS ON DOWNLOADABLE CONTENT AND MOBILE WEB

Endorsed by Mobile Ecosystem, Sets Consistent Experience for Mobile Marketing

New York - Mobile Marketing Forum – June 5, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 400 companies across the mobile ecosystem, today released version 4.0 of its Mobile Advertising Guidelines during the Mobile Marketing Forum (MMF) held in New York. The revision includes guidelines for mobile web and downloadable content, such as advertising-oriented games, as well as an overview on Multi-media Messaging Services (MMS). The MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2000, and released its first Mobile Advertising Guidelines in September 2005.

“MMA Mobile Advertising Guidelines continue to provide a framework for mobile advertising that anticipates the evolving needs of marketers and helps ensure a non-intrusive, secure experience for mobile customers,” said Pete Distler, general manager, Sprint Mobile Media Network. “The guidelines are an example of how the MMA leads the worldwide mobile marketing industry by bringing all players in the ecosystem together to ensure successful, effective mobile advertising campaigns for brands and a positive experience for consumers.”

“The MMA brings together the key players in the development of its guidelines,” said Heidi Lehmann, VP, Strategic Development, Third Screen Media and co-chair of MMA NA Mobile Advertising Committee. “The cross-industry collaboration is critical, as we are able to quickly deploy guidelines that meet the needs of the industry and our customers, including the world’s largest marketers, advertising agencies and media companies as well as supply a single, consistent standard to encourage rapid adoption.”

“The MMA is pleased to release the latest Mobile Advertising Guidelines which is the result of the collaboration of companies representing the entire mobile ecosystem all of whom share the unified goal of promoting common guidelines, measurements and codes of conduct in mobile advertising worldwide,” said Laura Marriott, president of the Mobile Marketing Association.

The fourth revision of the MMA Mobile Advertising Guidelines is published by the MMA’s Mobile Advertising Committee, which is chaired in North America by Sprint Nextel, Third Screen Media and Yahoo!; in Asia by Madhouse; and in EMEA by Enpocket and Vodafone Group. The committee’s membership includes wireless carriers, technology enablers, agencies and content providers. The MMA will deploy a usability lab to validate ongoing iterations to the guidelines later this year. The current MMA mobile advertising guidelines can be viewed at: www.mmaglobal.com/mobileadvertising.pdf.

The MMA NA Mobile Advertising Committee’s membership includes representatives from:

24/7 Real Media
AccuWeather, Inc.
Action Engine Corporation
AdMob
Airborne Entertainment
Alltel Wireless
Amobee Media Systems
AOL LLC
AT&T Mobility
Cellfish Media
Crisp Wireless
Dennis Digital
Digital Sidebar, Inc.
DoubleClick Inc.
Dynetic MEnpocket, Inc.
Flycell Inc.
Gannett Digital
Greystripe
Handmark Inc.
Helio LLC
iLoop Mobile, Inc.
InfoSpace, Inc.
ipsh!net, Inc.
LimeLife, Inc.
Mark Beccue Consulting, Inc.
Michael Marchese
Microsoft (MSN & Windows Live)
Millennial Media
Mobliss Corporationobile Solutions
MoPhap
Motricity, Inc.
mTLD (.mobi)
Nellymoser, Inc.
New York Times Company
News Over Wireless
Nokia
NPR
Openwave
Qualcomm
R/GA
Reuters
Rhythm NewMedia
Sensei Corp.
Soapbox Mobile
Sprint Nextel
The Hyperfactory
The Weather Channel Interactive
Third Screen Media
Tribune Company
Univision Online, Inc.
US Cellular Corp.
Verizon Wireless
Verve Wireless, Inc.
WeatherBug
Yahoo!, Inc.
Zingy, Inc.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type:

MOBILE MARKETING FORUM HIGHLIGHTS MOBILE ADVERTISING, MEDIA AND ENTERTAINMENT

MOBILE MARKETING FORUM HIGHLIGHTS MOBILE ADVERTISING, MEDIA AND ENTERTAINMENT

ABC News Digital Media, The Coca-Cola Company, SONY BMG MUSIC ENTERTAINMENT Highlighted Speakers at Industry’s Leading Mobile Marketing Event

New York, June 4, 2007 – This week, the Mobile Marketing Association (MMA) (www.mmaglobal.com) will host its annual Mobile Marketing Forum (MMF) in New York, showcasing the mobile opportunities for marketing, advertising, media and entertainment. The industry’s premier global event, the MMF will host industry leaders from agencies, brands, carriers, content, entertainment and media companies. Keynote addresses include: Mark Greatrex, SVP Marketing Communications and Insights, The Coca-Cola Company; Thomas Gewecke, EVP Global Business Development, SONY BMG MUSIC ENTERTAINMENT; and Bernard Gershon, SVP/general manager, ABC News Digital Media Group.

“Mobile marketing is strengthening the bond between consumers and our brands,” said Greatrex. “I look forward to sharing the latest innovation in how The Coca-Cola Company is pioneering in the mobile channel.”

Gershon stated, "The mobile platform puts the world at the fingertips of our viewers. ABC News has been successfully utilizing the mobile medium and consumer acceptance and participation has been overwhelming. I look forward to again participating in the MMA’s event. It is great to see so much enthusiasm and collaboration around mobile marketing."

The Mobile Marketing Forum kicks off on Wednesday, June 6th at the New York Marriott Marquis Hotel. The two-day event brings together the world’s largest brands, entertainment and media companies along with the agencies, carriers and developer communities that are making mobile marketing a reality today.

“This week’s MMF reflects the increased focus on the success of mobile marketing to drive brand awareness and consumer engagement,” said Laura Marriott, president of the MMA. “Mobile marketing knows no boundaries. The mobile device is unique to each person that owns one, making it a highly personable medium to reach virtually every demographic. We look forward to this week’s event and welcome all participants.”

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States.

For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

News Type:

Mobile Marketing Forum Announces Additions to its Keynote Roster

Mobile Marketing Forum Announces Additions to its Keynote Roster

Coca-Cola Executive Brings Brand Expertise to Mobile

WHAT:
The Mobile Marketing Association (MMA) is pleased to announce that Mark Greatrex, senior vice president, Marketing Communications and Insights at The Coca-Cola Company will keynote the Mobile Marketing Forum June 6-7, 2007 in New York. Mr. Greatrex will speak on transforming the marketing model by building consumer relationships through mobile. Additional keynote speakers include Bernard Gershon, senior vice president/general manager, ABC News Digital Media Group; Thomas Gewecke, executive vice president, Global Digital Business, SONY BMG MUSIC ENTERTAINMENT and executives from major wireless carriers including: Alltel Wireless, AT&T Inc., Helio, Sprint Nextel, Verizon Wireless and Vodafone Group.

The 2007 Mobile Marketing Forum (MMF), hosted by the MMA, will bring together industry leaders to discuss and debate how the new mobile media is revolutionizing customer engagement and providing powerful new access to mobile content for consumers worldwide.

More information on the event is available at: www.mobilemarketingforum.com.

WHO:The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:The Marriott Marquis
1535 Broadway
New York, New York 10036
+1 212.398.1900

WHEN:June 6-7, 2007

PRESS INQUIRIES:
For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.

For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]

News Type:

Mobile Marketing Forum Showcases Agency, Brand and Media Company Mobile Success

Mobile Marketing Forum Showcases Agency, Brand and Media Company Mobile Successes

Awareness around opportunities with mobile media continues to increase

WHAT:

The 2007 Mobile Marketing Forum (MMF), hosted by the Mobile Marketing Association (MMA), will take place June 6-7 in New York, and will bring together the industry’s leaders to discuss and debate how the new mobile media is revolutionizing customer engagement and providing powerful new access to mobile content for consumers world-wide. More information on the event is available at: www.mobilemarketingforum.com.

This year’s speakers include leading brands and innovators including The Coca-Cola Company, Sony BMG, ABC, Major League Baseball, Northeastern University, Citigroup, Procter & Gamble, Hearst Corporation and NBC Universal. Topics will focus how brands and agencies have successfully leveraged the mobile channel to drive results and achieve objectives. The event will also feature day two workshops focused on Mobile Marketing Basics, Mobile Commerce, Mobile Advertising and Mobile Search.

The event is sponsored by 1-800-FREE411, AdBID.mobi, Air2Web, Airwide Solutions, AOL LLC, Buongiorno Group, CellTrust Corporation, Crisp Wireless, iLoop Mobile, Ingenio, Inc., iqzone inc., M:Metrics, mBlox, Medio Systems, Inc., Millennial Media, Inc., Motricity, MX Telecom Ltd., NeuStar, Inc., OpenMarket Exchange, Smaato Inc., Sprint, Telephia, Third Screen Media, Velti, VeriSign, Inc., and Vibes Media. Media sponsors include 160 Characters Ltd., Advertising Age, MediaPost Communications, Mobile Marketing Magazine, Mobile Messaging Analyst, RCR Wireless News, and Wireless Week. Association sponsors are CMO Council, CTIA-The Wireless Association, Canadian Wireless Telecommunications Association (CWTA), eMarketing Association, dotMobi Advisory Group, INmobile.org, MoMeMo, Inc., and the Online Publishers Association.

WHO:

Laura Marriott, president of the MMA commented on the event, “Mobile marketing is evolving from trial and practice to campaigns with mobile elements that brands are putting significant investment behind. That interest and enthusiasm around the mobile channel is reflected in the diversity and quality of this year’s speakers. We look forward to our strongest event yet.”

The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:

The Marriott Marquis
1535 Broadway
New York, New York 10036
212.398.1900

WHEN:

June 6-7, 2007

PRESS INQUIRIES:

For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.

For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]

News Type:

Tailor-made mobile advertising and video delivery made easy (Dynetic)

Tailor-made mobile advertising and video delivery made easy

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Herndon, Virginia – May 3, 2007 – Dynetic Mobile Solutions, a software provider that enhances Web browsing on the mobile phone, today launched an optimized version of its mobile application development and content trans-coding platform. Called emoveo UAP™, the enhanced platform allows advertisers, media companies and content owners to create and build Wireless Application Protocol (WAP) sites and landing pages with video integration and an interface that works with all existing Web ad-serving technologies.

The software provides a professional WAP site development kit. In combination with Dynetic's universal ad-server transcoding interface, advertisers can set up mobile ad campaigns rapidly and easily. They do not need to change their existing ad serving infrastructure and are able to deliver ads and landing pages globally and with remarkably high quality.

Dynetic’s application development kit is enhanced by multimedia capabilities that enable businesses to deliver new forms of mobile advertising to handsets: streaming ads. Dynetic customers can professionally produce videos for mobiles, put a sponsor message before a video, trans-code the video automatically upon upload and deliver it as a download or a stream, depending on network bandwidth or phone capabilities.

With the help of Dynetic’s high quality device parameter database containing more than 4,400 mobile devices, advertisers can target special user groups. Dynetic’s latest project: the mobile applications provider will be the first to deliver live mobile streams for events such as the next Space Shuttle launch in the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. scheduled for June to be provided by the only mobile service for space news worldwide: www.space2phone.com.

Already more than 100 top customers such as eBay, AOL, Weatherbug and Musicload are relying on the emoveo UAP software to deliver global off-deck mobile web and multimedia applications. Dynetic was the first to provide a mobile video platform, which launched in Europe in 2003 and is now available in the U.S. and Asia. Lately, Clipfish – Germany’s largest mobile video community – launched a mobile service based on the Dynetic platform. Dynetic’s emoveo UAP software is known to provide the best mobile web-site rendering quality on a global scale and is used by hundreds of customers to deliver their mobile Web Sites with advertising integration.

Conversion Artist

Dynetic Mobile Solutions, Inc. offers an easy solution out of the parameter jungle to mobile content, service and application providers: emoveo UAP™. Using emoveo UAP™, content and applications can be converted for delivery on almost every mobile device – regardless of the format and standard used. The trans-coding occurs automatically, allowing the content to adjust to the mobile device and being displayed according to the screen size. The emoveo UAP™ software recognizes roughly 4,400 mobile devices from Western and Eastern Europe, Asia, and North America. Monthly routine updates ensure that the devices are always up to date. Even previously launched cell phones are supported. This is guaranteed by controlling around 650 different parameters. Innovation counts most: Dynetic is already testing mobile handsets’ AJAX capabilities, which enable the mobile services of the future. With emoveo UAP™, manual testing and customizing devices are no longer an issue for mobile content owners and distributors.

From Downloads to Communities to Mobile Shops

Using emoveo UAP™, enterprises can tap into the vast potential of mobile phones, whether they want to display their traditional online material in a mobile way or develop new business ideas – from mobile portals to social community sites. Dynetic consults closely with its customers and jointly develops tailor-made applications based on the emoveo UAP™ platform. Multimedia offerings like video and music can be formatted for the mobile Internet in no time at all with the Mobile Video Converter (MVC) and the Mobile Sound Converter (MSC). Digital Rights Management issues are strictly observed. From service invoices to mobile store openings, mobile payment interfaces are no problem. Mobile clients can also be set up via Dynetic technology – for Java, Symbian and BREW. In addition to mobilizing content and applications, emoveo UAP™ allows companies to broaden their advertising strategy and supplement online offers with features such as ad banners, for example. With the emoveo UAP™ Ad Server Software, live reporting allows a detailed overview on mobile advertising results.

Dynetic solutions GmbH

Dynetic is a mobile software provider that offers a unique platform for transforming any kind of mobile content for a wide range of mobile devices. Called emoveo UAP, the platform allows mobile content professionals to develop, operate and manage applications for about 4,000 devices. More than 100 companies already deliver their mobile content using the emoveo platform, including eBay, T-Mobile, AOL, weatherbug, RTL, and ADAC as well as renowned media like Der Spiegel (Spiegel.de), and the soccer magazine Kicker (kicker.de). Dynetic is based in Kaiserslautern, Germany with a subsidiary in Herndon, Virginia, and has 50 employees. www.dynetic.net

For more information:

Michael Neidhoefer

dynetic solutions GmbH

phone: +49 631-303 14-00

Joey Marquart

Edelman

phone: + 1 212 704 8133

Ran Farmer

Dynetic Mobile Solutions, Inc.

News Type:

MMA Attracts Industry Leaders to its Mobile Marketing Forum

MMA Attracts Industry Leaders to its Mobile Marketing Forum

Mobile Marketing and Advertising Industry Sky Rocketing

WHAT:
The 2007 Mobile Marketing Forum (MMF), held June 6-7 in New York, will bring together brands, agencies, wireless carriers, technology enablers and content providers to discuss the mobile marketing industry. Thee event, hosted by the Mobile Marketing Association (MMA), features an impressive lineup of speakers that include the leaders from the industry from companies including The Coca-Cola Company, The Walt Disney Company, ABC, Alltel Wireless, AOL LLC, AT&T, Clear Channel, Sony BMG and more.

Topics to be discussed at the event include: Leveraging Mobile to Extend the Artist’s Presence, Building Mobile Consumer Engagement, Mobile Advertising from the Marketers' Perspective and many others.

For the first time, the event will also feature day two workshops focused on Mobile Marketing Basics, Mobile Commerce, Mobile Advertising and Mobile Search. More information on the event is available at: www.mobilemarketingforum.com.

WHO:
The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

WHERE:
The Marriott Marquis
1535 Broadway
New York, New York 10036
212.398.1900

WHEN:
June 6-7, 2007

PRESS INQUIRIES:
For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at [email protected] or (949) 608-0276.
For EMEA media registration and/or briefing opportunities, contact Liberty at [email protected]

News Type:

Brands Find Success With Mobile Marketing When Mobile Internet Sites Are Added To Mix, Finds Trilibis Mobile (VSC Consulting)

Brands Find Success With Mobile Marketing When Mobile Internet Sites Are Added To Mix, Finds Trilibis Mobile

Firm’s examination of 60 campaigns shows certain features encourage consumers to participate in campaigns <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

(<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />SAN FRANCISCO) – May 1, 2007 -- Surf’s up, that’s mobile Web surfing, as Fortune 100 brands looking to reach consumers through mobile marketing are increasingly creating promotional mobile Internet (WAP) sites beyond simple SMS text-messaging campaigns, according to Trilibis Mobile. This is due in part to increased consumer comfort with accessing mobile Web sites, faster network speeds and improved graphical displays find the report.

Trilibis Mobile, which builds mobile Web sites and destinations for brands, both on- and off-deck, is reporting strong results from brands that add WAP sites to their mobile marketing mix, compared with similar campaigns that relied only on SMS. In the past 18 months building 60 unique campaigns for a variety of brands, spanning music, sports, television and film, the company has identified features that inspire consumers to engage on a larger scale.

Specifically, Trilibis Mobile found that the most popular features (in the order of significance) were:

1. Votes/Polls when:

The poll or vote enables the user to influence the outcome of something he/she is passionate about.

The poll or vote enables the user to compare himself/herself to the overall population with respect to something he/she is passionate about.
It appeals to the user’s ability to be seen as an “expert” in the population.

2. Blogs led by experts in the field (such as sportswriters). In addition, if users can contribute to blogs wirelessly, the stickiness of the site is enhanced.

3. Branded storefronts: Branded collections of ringtones, wallpapers, call tones, etc., continue to be popular, especially as the carrier decks continue to grow in size, making the navigation to specific content more difficult.

4. Informational content (e.g. ) : Most effective if content is valuable when “on the go” and easily navigated.

5. Trivia: Particularly effective for sports and television shows, where consumers want to test their knowledge on something they’re passionate about.

Working with Sprint in 2006 to develop a mobile-centric promotional campaign for the NASCAR NEXTEL All-Star Challenge, Trilibis created a 200-page mobile portal whose focal point was the Fan Vote, which allowed voters to pick their favorite drivers. As a result of incorporating the voting feature side-by-side with other NASCAR-related content (e.g. news, expert blogs, message boards, premium content downloads and event updates), there was a 500 percent increase in wireless votes from 2005, when voting was done via SMS and not part of an integrated mobile marketing campaign.

Trilibis also noticed a similar trend when the NFL Pro-Bowl Ballot 2006 registered more than 1.95 million WAP-based votes for the AFC and NFC All-Star squads. This was a 200-fold increase over the previous year’s 10,000 votes, when voting was offered only via SMS. The NFL Pro-Bowl Ballot 2007 generated even more wireless votes (2.35 million), proving that WAP is a viable medium for promoting brands and interactive content via mobile.

Nihal Mehta, CEO of Omnicom Group’s mobile agency ipsh! agrees: “The mobile Internet is finally here. Since the turn of this year, we’ve already seen a serious uptake in major Fortune 500 brands dedicating a significant portion of spend to mobile Internet presence driven by mobile media.”

About Trilibis Mobile

Founded in 2002, San Francisco-based Trilibis Mobile is a leading provider of mobile community applications and enabling technologies. With SmartPath™, its patent-pending mobile publishing solution, Trilibis enables content providers, online communities, direct marketers and other mobile service companies to create, deploy, update and manage highly-customizable, cross-platform applications and mobile Internet (WAP) compatible with all major carrier networks and hundreds of mobile handset devices.

###

---------------------------------------------------------------
Vijay S. Chattha
Chief Talker
VSC Consulting
VSC = Visibility + Strategy + Creativity
Award Winning Public Relations & Digital Marketing Boutique
San Francisco | London

News Type:

NEW MOTION, INC. ANNOUNCES NAME CHANGE FROM MPLC, INC.;

NEW MOTION, INC. ANNOUNCES NAME CHANGE <?xml:namespace prefix = u2 />FROM MPLC, INC.;<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

NEW TICKER SYMBOL "NWMO", AND REVERSE STOCK SPLIT

IRVINE, CA — New Motion Inc. (OTCBB: NWMO), formerly MPLC, Inc. announced today that the name of the Company has been changed from MPLC, Inc. to New Motion, Inc. and that the Company completed a 1−for−300 reverse split of the Company's common stock. Concurrent with the reverse split, all classes of the Company preferred stock converted, on a mandatory basis, into shares of common stock. As a result of the reverse split and the conversion of preferred stock, as of May 3, 2007, the Company has approximately 11,680,000 shares of common stock issued and outstanding.

The post−reverse−stock−split common stock of the Company began trading May 3, 2007 on the NASD Over−The−Counter Bulletin Board under the new ticker symbol"NWMO".

About New Motion, Inc.

New Motion, Inc. (OTCBB: NWMO), is a digital entertainment company providing a broad range of digital and mobile products and services to consumers. New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies to their brands: MobileSidewalk™, a mobile entertainment portal, RingtoneChannel, a mobile storefront provider, Bid4Prizes, a low-bid mobile auction game, and GatorArcade, a premium online and mobile gaming site. Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Irvine, California with a branch office in Los Angeles. Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” Wireless Business Forecast named New Motion “a company to watch,” and RCR Wireless News noted that New Motion, Inc. is “gaining traction in the direct-to-consumer ring.” For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com, www.bid4prizes.com or www.gatorarcade.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about New Motion. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of New Motion’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: changing interpretations of generally accepted accounting principles; continued compliance with government regulations; legislation or regulatory environments, requirements or changes adversely affecting the businesses in which New Motion engaged; demand for the products and services that New Motion provides, general economic conditions; geopolitical events and regulatory changes, as well as other relevant risks detailed in New Motion’s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. New Motion assumes no obligation to update the information contained in this press release.

Company Contact

Allan Legator
New Motion, Inc.
Chief Financial Officer and Secretary
(949) 777-3700

Investor Contact
Dean Oakey
(213) 253-2282

Media Contact
Karen Strickholm
(505) 988-4401
[email protected]

News Type:

BVDW Section Mobile to become the German representative of the MMA

BVDW Section Mobile to become the German representative of the Mobile Marketing Association

Düsseldorf/ Boulder/ London: April 26, 2007: BVDW Section Mobile has become the Mobile Marketing Association (MMA) Germany. The group will be the official representative of the MMA in Germany –the first lobby worldwide with more than 400 member companies throughout forty countries which supports the growth and advancement of Mobile Marketing and their technologies. The chairman of the German professional group, Mark Wächter (MWC Consulting), will assume a position on the MMA EMEA (Europe, Middle East, Africa) Board of Directors. In this way, intensive changes of experiences and knowledge concerning the development on the market for Mobile Marketing within Europe and on a global level can be ensured.

The BVDW Section Mobile regulates activities of MMA within Germany and collaborates by means of delegates in boards and workgroups of the worldwide association. Mobile employees receive benefits at activities and events held by MMA. Additionally, the professional group has access to the marketing research field “MMA research“. “The exchange about the market development in this country and on foreign markets is part and parcel of this intensive cooperation, ”says Mark Wächter Chairman of BVDW Section Mobile and Founder of MWC Consulting. “We are happy about the integration of the BVDW Section Mobile into the global network of the MMA. It is a very important step forward for the mobile branch in Germany.” Mark Wächter is an honorary member of the board until the next official elections of the EMEA Board of Directors in 2008.

“Germany is a very important market for the MMA and the current members of BVDW Section Mobile will help us gain insight into mobile marketing and mobile technology development throughout Germany,” Laura Marriott, President, MMA, concludes. “We hope to grow a multitude of corporate projects with which we can support the expansion of the Germany chapter The Mobile Marketing Forum is one of these projects, which is due to be held in Prague in October. Additional projects like coverage measurement, international standardisation, definition of mobile advertising currency and sales forecasts are planned within the scope of this cooperation on a middle- and long-term basis.

MMA also has representatives in the United Kingdom, Austria and Spain next to the expansion of the MMA network in Germany.

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501.

About the Mobile Marketing Association (MMA)The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

About BVDW Section Mobile
Section Mobile is part of the BVDW, the federal association of the digital economy in Germany – a non profit organization which represents the major segments of the digital economy. BVDW is the strongest lobby and trade association of the Digital Economy Europe wide. BVDW Section Mobile is the compound of companies and institutions in Germany, that force mobile devices as information, entertainment, sales and marketing channels. Their general concern is to accelerate and strengthen the establishment of mobile technologies. Further information www.bvdw.org

FOR MORE INFORMATION:
Hinda Smith or Ed Barker
Liberty Communications
+44 (0) 20 7751 4444
[email protected]
[email protected]

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PIONEERS IN MOBILE MARKETING, SMARTREPLY TEAMS UP WITH STANFORD UNIVERSITY IN GROUNDBREAKING NEW BOOK (SmartReply)

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PIONEERS IN MOBILE MARKETING, SMARTREPLY TEAMS UP WITH STANFORD UNIVERSITY IN GROUNDBREAKING NEW BOOK

Mobile Persuasion: Perspectives on the Future of Influence

Irvine, California, April 26, 2007 – Mobile Persuasion, Mobile Marketing and Mobile Technology are several terms that marketers and indeed many industries will need to come to grips with rapidly as the world of advertising, media fragmentation and Web 2.0 changes before their very eyes. Consumer needs, demands and the way society lives have created an entire new platform for reaching today’s time-challenged and engaged consumers – the mobile way.

No longer simply a vehicle for sending and receiving calls and text messages, mobile technology is set to encompass the way people live – affecting everything from healthcare, social networking, activism and entertainment to spending and commerce. Pioneers in mobile marketing, Irvine, California-based SmartReply has just signed off on its first publishing venture with <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Stanford University’s Persuasion Technology Lab to document the future of mobile technology. The result is a first-ever book covering this emerging trend, which promises to change the way people interact with retailers, organizations and communities. Entitled Mobile Persuasion: Perspectives on the Future of Influence, the book includes an in-depth look at mobile marketing in tandem with consumer-controlled marketing, written by SmartReply’s president, Eric Holmen.

Holmen was selected by Stanford University as a contributing author for Mobile Persuasion after being chosen to speak at the university’s Mobile Persuasion conference earlier in the year.

As the first book written about the immediate future of mobile marketing and mobile technology, Mobile Persuasion covers a lot of unchartered territory. With the full capabilities of mobile marketing and the plethora of its applications yet to be adopted or even fully grasped by many brand owners and marketers, Holmen’s contribution is an enlightening and educating read. In his chapter entitled “The Four Pillars of a Successful Mobile Marketing Vision”, Holmen sets out to explain in straightforward terms the future and many possibilities of mobile marketing, and the subsequent impact not only in terms of traditional marketing, i.e., selling products to customers, but also the social interaction and networking capabilities.

Mobile marketing promises to be the catalyst that makes customer communication real-time, anywhere, economical and engaging. At the same time, marketers need to be thoughtful and avoid the errors of previous new mediums,” says Holmen. “Over the next few years, we’re going to see a measurable impact to the way marketers relate to consumers, following the trajectory of customer controlled and permission marketing. Dr. BJ Fogg, Ph.d. of Stanford’s Mobile Persuasion Lab has taken the promise of the mobile phone’s impact very seriously, and it’s both an honor and a privilege to be part of this publication with Stanford University, and for being regarded as a pioneer and expert on this emerging trend.”

SmartReply is one of several leaders in mobile technology who have contributed to the book, which is due for release by Stanford University’s publisher at the end of April 2007.

For media inquiries, please contact Vanessa Horwell at 786.206.7883 or [email protected].

About SmartReply
SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.

Press Contact
Vanessa Horwell
Strategic Vantage for SmartReply
786.206.7883
[email protected]

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MOBILE MARKETING ASSOCIATION ANNOUNCES EMEA CHAPTER

MOBILE MARKETING ASSOCIATION ANNOUNCES EMEA CHAPTER

Regional Chapter Chaired by Richard Saggers, Vodafone Group -

LONDON, UK: Thursday 26 April, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of the Europe, Middle East and Africa (EMEA) Chapter and has announced the board of directors and Executive Committee. The MMA EMEA chapter brings together more than 150 brands, agencies and mobile marketing industry players in the region under the Chairmanship of Richard Saggers, Head of Mobile Advertising for Vodafone Group.

The MMA EMEA’s charter is to build a sustainable ecosystem for the mobile marketing industry in the EMEA region. The chapter will, establish a forum for region-wide consultation on the key issues affecting the industry including the creation of guidelines and best practices and the protection of consumer privacy. Current national chapters, including the UK, Austria and Spain, will now participate in EMEA regional activities with each Chairman assuming one seat on the EMEA board.

The MMA is already working on a number of new mobile marketing initiatives in the EMEA region to build consumer best practises, educate the industry and ensure that universal codes of conduct are in place.

“The growth of the mobile marketing industry in the EMEA region continues at a rapid pace. The timing is now ideal to bring together the key players in the industry from brands, agencies, vendors and mobile operators under one body, working towards a common goal,” said Richard Saggers, Head of Mobile Advertising, Vodafone “The MMA EMEA Board of Directors committee spans key elements of the value chain and will be at the forefront of this dynamic industry.”

“The launch of the EMEA chapter is a significant milestone for the MMA, marking another step in the development of the region’s mobile marketing industry,” said Laura Marriott, executive director of the MMA. “Our EMEA Board of Directors represents the leaders in mobile marketing in their respective industries and we look forward to working with them and our EMEA membership to advance the MMA’s mission in the region.”

“It’s key to the success of the industry that all members of the value chain recognise the need for universal standards. We believe that with the support of our members the industry will achieve just that,” concludes Marriott.

The 2007 MMA EMEA Executive Committee includes:
• Richard Saggers, Head of Mobile Advertising, Vodafone Group (Chairman)
• Neil Edwards, CEO, dotMobi (Mobile Top Level Domain, Ltd) (Vice-Chairman)
• Alberto Benbunan Garzón, Biz Dev Director, Mobile Dreams Factory (Treasurer)
• Sixto Arias, Chairman MMA Spain & Director of Mobile Marketing, Havas Media Interactive (Secretary)
• Daniel Rosen, Group Head, AKQA Mobile (Director at Large)
• Laura Marriott, Executive Director, MMA

Other members of the 2007 MMA EMEA Board includes:
• Agustín Calvo, CEO, MoviDream (Madrid, Spain)
• Alex Dale, Marketing Director, EMEA, Microsoft (London, UK)
• Alvise Zanardi, Head of Marketing Services, Buongiorno SPA (Milan, Italy)
• Arda Kertmelioglu, Founder / Marketing Director, Mobilera Inc. (Istanbul, Turkey)
• Charles Sword, Product Manager, Mobile Advertising, Yahoo! (London, UK)
• Chris Locke, Senior Strategy Manager, Mobile, AOL Europe (London, UK)
• David Barker, Mobile Marketing Association UK & Managing Director – Europe, Enpocket (London, UK)
• Hervé LeJouan, Managing Director, Europe, M:Metrics (London, UK)
• Melis Turkmen, Mobile Marketing & Advertising Unit Head, TURKCELL GSM Operator (Istanbul, Turkey)
• Monica Deza Pulido, CEO, UniversalMcCann (Madrid, Spain)
• Peter Garside, Regional Manager, Ericsson IPX (Stockholm, Sweden)
• Prinz M. Pinakatt, Manager of Interactive Marketing Europe, The Coca-Cola Company (London, UK)
• Roland Tauchner, Mobile Marketing Association Austria & Managing Director, DIMOCO Direct Mobile Communications (Vienna, Austria)
• Russell Buckley, Managing Director, Europe, AdMob Inc. (Starnberg, Germany)

In related news Bundesverband Digitale Wirtschaft (BVDW) – the German Federal Association of the Digital Economy – today announced a formal partnership with the MMA. The 62 BVDW members will form the German chapter of the MMA. For more information please visit www.bvdw.org.

The newest MMA members from around the globe include:
1. 24/7 Real Media
2. CellTrust Corporation
3. CNET Networks
4. edioma, Inc
5. Gameloft
6. Incentivated Limited
7. MediaCom
8. Mobile Complete
9. Motorola
10. Smaato Inc.
11. Sports.comm Ltd
12. WeatherBug
13. ZenZui

MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry. A list of current members is available at www.mmaglobal.com/modules/article/view.article.php/501.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Hinda Smith or Ed Barker
Liberty Communications
+44 (0) 20 7751 4444
[email protected]
[email protected]

News Type:

LIMBO 41414 SECURES $8 MILLION IN VENTURE CAPITAL TO EXPAND ITS MOBILE ENTERTAINMENT SERVICES

LIMBO 41414 SECURES $8 MILLION IN VENTURE CAPITAL TO EXPAND ITS MOBILE ENTERTAINMENT SERVICES

(Burlingame, Calif.) – April 25, 2007 – Mobile pioneer Limbo 41414™ announced today that it has secured $8 million in new financing from Azure Capital Partners, Draper Fisher Jurvetson and New Enterprise Associates (NEA) to continue fueling Limbo's aggressive growth and plans to deliver an expanded array of mobile and online entertainment services to consumers and marketers.

“We’re very excited to have NEA lead our latest round of financing,” said Jonathon Linner, chief executive officer and co-founder of Limbo 41414. “NEA will bring great consumer and mobile experience to our team of world-class investors. We look forward to leveraging that expertise as we continue to expand our offerings.”

“Limbo 41414 offers a compelling, effective medium for advertisers to reach the more than 230 million mobile phone users in the United States and Canada,” said Peter Sonsini, of NEA who will also join Limbo 41414’s board of directors. “We look forward to participating in Limbo 41414’s new initiatives and in its continued success in mobile entertainment.”

The brainchild of serial mobile entrepreneurs Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen, Limbo 41414 has created a web and mobile-entertainment product – the Limbo Auction – that offers marketers a uniquely effective way to target and engage audiences with brands. And the innovative nature of the patent-pending Limbo Auction product is helping marketers break through the clutter in a positive manner as users play an average of 60 times per month.

Limbo 41414 has attracted hundreds of thousands of unique mobile and online users and has awarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year’s supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.

To learn more about Limbo 41414, the Limbo Auction, and to see all of the current Limbo Auctions, visit www.41414.com.

About Limbo 41414
Limbo 41414 (www.41414.com <http://www.41414.com/> ) is defining a new category of web and mobile entertainment with its patent-pending interactive gameplay. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com <http://www.dfj.com> ), and New Enterprises Associates (www.nea.com).

Limbo 41414's engaging Limbo Auction game can be played online at www.41414.com and through all major U.S. mobile operators, including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA, in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility, and Virgin Mobile Canada.

About NEA
New Enterprise Associates (NEA) is a leading venture capital firm focused on helping entrepreneurs create and build major new enterprises that use technology to improve the way we live, work, and play. Since its founding in 1978, the firm has followed the same core principles: supporting its entrepreneurs, providing an excellent return to its limited partners, and practicing its profession with the highest standards and respect. NEA focuses on investments at all stages of a company’s development, from seed-stage through IPO. With approximately $8.5 billion in committed capital, NEA’s experienced management team has invested in over 550 companies, of which more than 155 have gone public and more than 220 have been acquired. NEA has <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />U.S. offices in Reston, Virginia, Menlo Park, California, and Baltimore, Maryland. In addition, New Enterprise Associates (India) Pvt. Ltd. has an office in Bangalore, India, and New Enterprise Associates (Beijing) Ltd. has offices in Beijing and Shanghai, China. For additional information, visit www.nea.com <http://www.nea.com>

Media Contact
Stacy Geagan Wagner Limbo 41414 (650) 235-5980 [email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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SWISS TXT chooses Dynetic\'s emoveo UAP™ software to deliver a multi-channel-platform for mobile portals (Dynetic)

SWISS TXT chooses Dynetic's emoveo UAP™ software to deliver a multi-channel-platform for mobile portals

BIEL, SWISS – SWISS TXT, a subsidiary of SRG SSR idée suisse, chooses Dynetic’s emoveo UAP™ software to deliver a multi-channel-platform for mobile portals supporting video, audio and text content as well as advertising. SWISS TXT is primarily specialized in production, publishing and sales of converted, multilingual content for several media and is one of the leading content provider in Switzerland.

SWISS TXT creates with emoveo UAP™ a scalable mobile platform which satisfies all needs of business customers and end-users of SWISS TXT. Based on this latest technology, SWISS TXT plans, develops and manages mobile portals and multimedia services for diverse applications in highest quality.

"The Dynetic platform extremely simplifies the development our projects in the mobile area and leads to faster realization of our customer projects", says Urs Luginbühl, head of multimedia solutions at SWISS TXT. "Now we are able to develop mobile applications for all media formats. The emoveo UAP™ software perfectly supports the optimization, the customization, transformation and delivery of any content type."

"We are happy to deliver SWISS TXT a complete end-to-end solution which allows them to cover and offer all possibilities and media of mobile services with our software”, says <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Michael Neidhöfer, CEO of Dynetic." emoveo UAP™ makes it possible that SWISS TXT is able to develop mobile applications in a flexible and efficient way, deliver them and bring them to the market at the same time with advertising or premium services”.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]

Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:
[email protected]

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The co-pilot in the pocket: dynetic adapts Frankfurt Messe information portal for mobile phones

The co-pilot in the pocket: dynetic adapts Frankfurt Messe information portal for mobile phones

Herndon, Virginia -- April 17, 2007 – Visitors of trade shows at Frankfurt Messe, Germany , are now able to catch up on exhibitor and product information whenever and wherever they want. Dynetic Solutions created a mobile version of the organizer's Business Matching Portal named Productpilot. The content of the web based database can now also be accessed from mobile devices at http://mobile.productpilot.com. The implementation is based on Dynetic's emoveo UAP™ software.

At trade shows, information has to be available as soon as possible. In which hall is the exhibitor located with whom I have the next meeting? Who is the right contact person? Visitors of Frankfurt Messe can already look it up in Productpilot. So far, websites have not been displayed as perfectly on cell phones due to the small size of the display or the download times. Being an international location, it was also important for Frankfurt Messe to ensure that Productpilot is shown identically on all mobile phones, including those not available in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Europe, for instance.

With http://mobile.productpilot.com, these challenges belong to the past. Dynetic Solutions optimized the online portal for the display on PDAs and mobile phones. The menu structure matches the display's size of mobile devices, enabling fast and error free access to the information needed. Starting imd-2007, users will get the chance to create a personal profile. Besides an address book, this will include a calendar and messaging function as well as news services to be set up according to the user's interests. In addition, there will be a topical search function. The future integration of audio and video offerings is possible as would be mobile advertising.

The mobile Productpilot is based on Dynetic's emoveo UAP™ software. The technology transforms all types of web content for delivery to mobile devices. The highlight: The software identifies more than 4,000 different devices, texts and images are automatically customized according to the size of the display of PDA or mobile phone. emoveo UAP™ supports nearly all multimedia formats and mark-up languages.

For more information:
Michael Neidhoefer
dynetic solutions GmbH
phone: +49 631-303 14-00
[email protected]

Joey Marquart
Edelman
phone: + 1 212 704 8133
[email protected]

Ran Farmer
Dynetic Mobile Solutions, Inc.
phone:
[email protected]

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