Who We Are
The MMA is the only global trade association that brings together the entire ecosystem of marketers, tech providers, sellers and agencies with representation and engagement from the highest levels, proven by our Board of Directors.
By joining, you'll be exposed to top marketing talent, thought leaders and change-agents in the industry for more in-depth insight into issues and solutions – focused on building platforms that matter to you. The MMA offers the gravitas, technical knowledge, and connections that no other organization can.
The MMA is the only global trade body the brings together the entire marketing ecosystem together with representation and engagement from the highest levels.
The Brand Marketer / CMO is at the heart of MMA.
Our members shape the industry and set the standard for modern marketing.
Our members shape the industry and set the standard for modern marketing.
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You’re in good company.
Many of the world’s largest and most-respected brands – including 19 Fortune Top 25 B2C companies – trust MMA Global to deliver insights and actionable programs that drive business impact.
What We Do
We solve the hardest questions in marketing. At our core, the MMA is committed to science and truth. Through a rigorous and intensive research agenda in the areas of measurement, organization, data, AI and more, we give the confidence to drive change and help CMOs make better decisions more quickly.
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MATT is a community of marketing and analytics leaders committed to building confidence in marketing’s ability to (predictively) drive growth, in a way that CFOs trust. -
MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs’ organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment. -
Powering marketers with the best understanding of the evolving data landscape, building winning data strategies, and building data-centric organizations to drive better business outcomes and customer experiences. -
MMA's AI Leadership Think Tank (ALTT) revolutionizes the world of marketing by advancing the application of Artificial Intelligence (AI) through consortiums and think tanks.
