Monday, October 14, 2019
Breakfast & Registration
Welcome Message
Welcome Remarks
Opening Remarks
Opening Remarks from Co-Chairs
Keynote Session
Future of Digital Business : It's Never Just an App
The talk explores how mobile applications are the first step towards a digital business. The session identifies key steps that incumbents as well as digital native companies take to grow their applications into the foundation of platform companies.
Keynote Session
Marketing in the age of machine learning
Keynote Session
Breaking Through the Noise: Why We Need To Automate
The average marketer works with more than 15 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data-driven decisions are made. Find out how 49% of marketers are adopting automation and getting a leg up on the competition.
Networking Break
Panel Session
Innovation Invasion by Turkish Banks
Turkish banks have long been at the edge of innovation. This panel, with top C levels of prominent Turkish Banks, will be a deep dive into innnovative applications in mobile banking.
Panel Session
The Impact of Women Diversity in Mobile Transformation
In this session Wtech board members will discuss the future of mobile advertising and marketing adressing the human and human transformation and the impact of women diversity in the action.
Keynote Session
Connecting the Dots: Cross Device Attribution in a World with 24 Billion Connected Devices
eMarketer predicts that by 2020 there will be in excess of 24 billion connected devices in use globally - That’s four for every person on the planet! The need to ‘connect the dots’ and provide seamless customer experiences across multiple devices has never been more important.
Lunch
Panel Session
Future of Media & Entertainment
Keynote Session
Future of Brand & Art
Panel Session
Everchanging Advertising Ecosystem and Gender Equality
Networking Break
Keynote Session
Mindfulness & Tech - Why Leading Companies Start To Meditate
Keynote Session
A New Advertising Experience in Traffic Ecosystem
In big cities like Istanbul, we all spent so much time on traffic. The time spent in cars increases even more on holidays and special occasions. So there is a great opportunity for advertisers to catch consumers on the road. Yandex has not only big chunk of information and data about that traffic ecosystem but also solutions for advertisers to meet with its audience.
