Speaker Presentations

If implemented well, mobile strategies should simplify complexity and make consumers’ lives easier. The trick is making a digital platform so seamless and enriching, your consumers can’t stop talking about it. Hilton Worldwide has reimagined its customer’s digital experience from the inside-out, driving an influx of loyalty. In this session, CMO Geraldine Calpin will leave attendees with actionable tips for turning mobile initiatives into a strong marketing asset.

Reckitt Benckiser has increased it’s mobile spend and initiatives over the last couple of years. Hans Helbig, Global Head of Digital Marketing will share the evolution of their mobile strategy and how it is being used to engage and communicate with consumers in new and exciting ways.

Broadgate

It’s not just about where you are; it’s about what you’re doing, what you care about, what you need and want during those mobile moments. In this presentation, we will discuss the importance of context as it pertains to location-powered mobile marketing and why it is not just important for brands to encourage consumers to act immediately but also to encourage actions AFTER the mobile advertising experience. Location Context Matters.

London Wall

As mobile is taking over, marketers are scrambling to figure out how best to engage with users in this brave new world. Leading utility app publisher Softonic will share its journey from desktop to mobile, and how it attributes, measures, and optimizes its mobile marketing campaigns.

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed at quantifying the value of mobile in the mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Discover how you to too can maximise your mobile marketing spend.

Hear the latest results from this initiative for Coca-Cola with results from 4 different countries – UK, US, China and Brazil.

Hear first-hand what successful Growth Drivers do in practice from our panel of admired business leaders. Drawing on global research with over 900 people, across 42 countries, including more than 70 interviews with Chairmen, CEOs, CMOs, and business leaders this session reveals how the most successful Growth Drivers are changing their organisational and leadership capabilities. Explore the Hallmarks of Growth Drivers, such as customer-centricity, conscious speed, collaboration and courage – essential to spot and exploit opportunities for customer-centred growth. Attendees will leave with growth-ready practices you can adopt to ensure you harness the power of mobile as a catalyst for growth.

There has been a lot of buzz about the Internet of Things (IoT); however up until now there has been no ‘killer use cases’ or dedicated expertise for brands to work with to realise the real potential. In this session, Cameron Worth, Founder of SharpEnd will provide a ‘brand lens’ through which to look at the IoT through. Moving past the gimmicks and into actionable insights and processes, attendees will learn how connected technologies are able to provide a new creative canvas for brands, and how brands can build value in connected environments. Cameron will be bringing live use cases to talk through.

Mobile has become the second screen to TV in terms of consumption. Yet many marketers’ mobile spend still does not reflect this. Join us for a lively discussion where panelists will share how brands can capture the promise of cross-screen, highlight the power of video in a multi-screen world, the role data and programmatic plays in connecting the dots across screens and how creative should be developed to work across the different “canvases."

Domino’s is considered one of the country’s top ten ecommerce sites in terms of online transactions. It’s no wonder that Domino’s digital capabilities have played a key role in the brand’s ​recent multi-year business turnaround. In this session, Nick Dutch, Domino’s Head of Digital will share the role mobile is playing as Domino’s transforms from “a pizza company which sells online” to “an commerce company which sells pizza."