Friday, October 7, 2016
Registration
Welcome from MMA India
Welcome from MMA APAC - Connecting the Dots

Gearing up to serve 1 billion+ mobile consumers – India has the potential to lead!
Success with Mobile Native Advertising
How Brands add Value in Mobile…The Kotak Experience!
Total Audience Measurement: Creating A Level-Playing Field For Mobile Marketers
How Brands Add Value In Mobile?
Networking Break
Putting the Puzzle Together: How Strategy, Data, Creative and Media Come Together to Deliver Measurable Results - Figuring out Mobile ROI

It Doesn’t Get More Mobile Than This
Stop buying attention, start gaining it : Principles of creative excellence on mobile video!
A revolution is taking place, slowly, surely, silently as access, smartphones and consumption of content grows. Mobile and video are growing at a frenzied pace, and the intersection of these two platforms is an opportunity like none other. The bastions of media are being challenged as a new age is setting in and transforming this space like never before. Everyone is low-on-time, and even-lower-on-patience. In this fast paced arena how do you gain your audience's attention and not buy it. This session will explore key principles on mobile video which can help deliver that. With mobile video brands can earn engagement, consumer love and ultimately drive business results.

Data meets digital on the move - The New Marketer's DNA

It’s Always About the Consumer
While smartphones get most of the attention, ~55% of mobile users in India still use feature phones. This top research executive shares some recent findings about evolving consumer behaviours and the implications for marketers.
