Creating Value for the C level Marketer
In a world where algorithms evolve faster than strategy decks, the job of a marketer has never been more complex, or more critical. In this provocative opening keynote, Luisa will share thoughts on how today’s top marketers should navigate exponential change, rebalance the brand-performance equation, and design for agility in a world where attention is fragmented and expectations are sky-high.
Location data is no longer just a tool for counting footsteps - it's a strategic asset for understanding consumer behaviour in the real world
Vincent Maher’s recent article explores a seismic shift: marketers increasingly interact directly with AI chat platforms rather than traditional martech dashboards. This panel will dive deeper — exploring where marketing ops sit in this new world, what CMOs need to manage, and how to harness generative AI without losing control
Research:
CAP study
How AI personalisation technology can create optimised omnichannel experiences
Use cases in marketing
MTN Ads case study
Connecting with audiences in new and impactful ways
Audience refinement & strategy through predictive analytics
How brands and retailers can use advanced data science techniques (like propensity modelling) to identify who is most likely to respond, purchase, or engage. Case study sharing.
Audience targeting measurement & advanced performance analytics
How to track and interpret campaign results with more sophisticated KPIs (beyond impressions/clicks) including sales lift, LTV, and unified attribution.
Discover how to put AI to work in your marketing right now. In this fast-paced, practical session, Quinton Jacobs will showcase real-world tools and use cases that are transforming how brands create content, engage audiences, and analyse performance. You’ll see live demonstrations of AI in action – from generating campaign ideas to producing high-impact visuals – and leave with actionable strategies you can apply immediately to accelerate results and boost ROI.
High-level strategic approaches to integrating retail media into the broader marketing mix.
Double click on Omnichannel engagement speaking to audiences on & off MTN network,across owned and 3rd party channels.
Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]
