Senior Media Marketing Manager and Digital Lead South Africa
PepsiCo
I am an award winning marketer with over 15 years of experience in the marketing field, where I have developed a passion for creative excellence, through the line media strategy, performance marketing, consumer data, e-commerce and digital transformation. My strength is in creating sound marketing solutions that support business objectives in a holistic, transformative and human centric manner.
I have worked both for agency and client, across multiple industries. Developing a deep understanding for the marketing landscape and the gaps within our industry when it comes to digital understanding, creative impact, maturity and through the line activations. With a mission to curb these gaps and drive businesses forward by unlocking the magic that is created when the art of marketing and the science of growth intersect.