Knowledge Center | MMA / Marketing + Media Alliance

Knowledge Center

 NEW
Consumer Engagement
Creative Effectiveness
Customer Lifecycle
CX / Customer Experience

MMA Indonesia Data, Insights & Outlook 2026 - Q2: How Indonesian Consumers Are Shopping, Spending, and Moving in 2026 

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
June, 2026
Education Section: 
Research, Trends Reports
Region: 
Global
Keywords: 
2026
 NEW
Consumer Engagement
Data
Marketing Growth
Marketing Organization

Peak Season Playbook

Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each period carries distinct consumer behavior, a distinct funnel, and a distinct measurement reality. A one-size-fits-all approach burns budget fast.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, playbook, 2026, retail media
Report

The State of Marketing Analytics

The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Data
ROI

How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Released: 
April, 2026
File Size: 
2.94 MB
Education Section: 
Guidelines, Perspectives, Trends Reports
Region: 
Global
Beyond AI Pilots: Proving Business Value in Marketing & CX

Beyond AI Pilots: Proving Business Value in Marketing & CX

Apr 9, 2026 · APAC

 

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

  • Transitioning from AI pilots to scalable business impact
  • Proving ROI in marketing and customer experience initiatives
  • Organizational and cultural shifts needed to scale AI
  • Real-world use cases driving tangible growth
Watch Now
Gaurav Anand Moneka Khurana Premankur Jana +2
Study

The State of Brand Marketing Accountability

What do the marketers who successfully defend brand budgets actually do differently?
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
Attribution
MTA

The State of Brand Marketing Accountability

Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
Released: 
March, 2026
File Size: 
2.4 MB
Education Section: 
Research, Trends Reports
Region: 
Global
Framework

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
AI
Marketing Organization

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Released: 
March, 2026
File Size: 
66 KB
Education Section: 
Guidelines
Region: 
Global
Data
Marketing Growth
Marketing Organization

Veri Olgunluğu Raporu 25 | Türkiye

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

 

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Research
Region: 
Middle East & Africa, Türkiye
Keywords: 
report, MMA MEA, Türkiye

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