Knowledge Center | MMA / Marketing + Media Alliance

Knowledge Center

Report

The State of Marketing Analytics

The question is no longer whether marketing organizations measure — it’s whether that measurement changes anything.
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
 NEW
Data
ROI

How Marketers Make Decisions: The State of Marketing Analytics

Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Released: 
April, 2026
File Size: 
2.94 MB
Education Section: 
Guidelines, Perspectives, Trends Reports
Region: 
Global
Beyond AI Pilots: Proving Business Value in Marketing & CX

Beyond AI Pilots: Proving Business Value in Marketing & CX

Apr 9, 2026 · APAC

 

While AI pilots are widespread, few leaders are addressing what truly matters—measurable impact, ROI, organizational readiness, and scaling for enterprise-wide value.

This insight-led session will cover:

  • Transitioning from AI pilots to scalable business impact
  • Proving ROI in marketing and customer experience initiatives
  • Organizational and cultural shifts needed to scale AI
  • Real-world use cases driving tangible growth
Watch Now
Gaurav Anand Moneka Khurana Premankur Jana +2
Framework

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
AI
Marketing Organization

The Information Search Marketing Framework

ISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Released: 
March, 2026
File Size: 
66 KB
Education Section: 
Guidelines
Region: 
Global
Data
Marketing Growth
Marketing Organization

Veri Olgunluğu Raporu 25 | Türkiye

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

 

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Research
Region: 
Middle East & Africa, Türkiye
Keywords: 
report, MMA MEA, Türkiye
The Future of Work in Marketing
Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global
Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.
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Rex Briggs Caleb Briggs
Multi-Agent Networks
Members Only

Multi-Agent Networks

Apr 2, 2026 · Global
Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.
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Rex Briggs Caleb Briggs
Agents
Members Only

Agents

Mar 31, 2026 · Global
Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.
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Rex Briggs Caleb Briggs

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