Documents

MMA tiene el propósito de reforzar su posicionamiento con sus miembros generando información útil y, al mismo tiempo, la comprensión de las oportunidades del mercado móvil. Centrado en este objetivo, MMA busca de información que ayude a la comprensión del comportamiento de las audiencias, preferencias y perfiles. Descargar el informe para ver 1200 entrevistas con Millenials, Generación Y, generación X y Boomers en el uso de móviles en Argentina.

Signaling that the rise of programmatic buying in mobile is equally as dramatic as its ascension in other forms of digital media, the Mobile Marketing Association’s first-ever Automation and Programmatic Forum studied not only its growth, but the ramifications that growth has for mobile. The Forum brought together several hundred practitioners from brands, publishers, agencies and technology providers.

As the mobile phone has emerged as the single most personal means with which to communicate, the day’s speakers underscored that mobile as a marketing platform has to be equally personal, providing users with messaging that is meaningful, appropriate, relevant and contextual.

Customers use their phones to manage almost everything in their lives — and that includes the way they shop. They expect brands to engage with them personally through their mobile devices — and these interactions drive their decisions in store. Retailers and brands that are slow to meet these customer needs might find themselves on the wrong side of the path to purchase.

Download the paper to understand the five questions brands need to successfully address to drive engagement of the mobile shopper.

A MMA tem por objetivo fortalecer seu posicionamento juntos aos seus associados gerando informações úteis e, ao mesmo tempo, entender as oportunidades de mercado para mobile. Focando neste ponto, buscam por informações que ajudem a entender o comportamento deste target, suas preferências e seu perfil.

The State of Mobile Marketing in Asia Pacific report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how APAC organisations and agencies are responding to the ever-expanding reach and importance of mobile.

The research, which is accompanied by country-specific presentations for Australia, China, India and Singapore, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area.