As the mobile phone has emerged as the single most personal means with which to communicate, the day’s speakers underscored that mobile as a marketing platform has to be equally personal, providing users with messaging that is meaningful, appropriate, relevant and contextual.
Log in with your MMA membership to gain full access to this material.
Interested in becoming an MMA member? Click here.
If your company is an MMA member and you need log-in information, please email [email protected].
