Marketing is the only major business function without a codified body of knowledge. Legal has case law. Medicine has clinical guidelines. Finance has GAAP. Marketing has PowerPoint decks and last quarter’s dashboard.
Marketing Truths closes that gap. It is a joint platform from MMA and the Marketing Science Institute (MSI) that puts 250+ peer-reviewed empirical generalizations from decades of marketing science into one searchable surface, organized so a CMO can find what the evidence has actually settled on any decision they face, from recession spend to promo lift to customer assets to brand.
Stress-test any marketing call against the evidence before you make it.
What the evidence covers
Marketing Truths spans the research questions marketers actually ask:
- Effects of economic cycles
- Marketing orientation and market structure
- Order of entry and competitive reaction
- Distribution
- Product innovation
- Price effects
- Objective and perceived quality
- Marketing mix
- Brands and brand loyalty
- Customer satisfaction
- Social influence
- Advertising
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