India: How to Build a Data Culture in an Organisation | MMA / Marketing + Media Alliance

India: How to Build a Data Culture in an Organisation

Apr 15, 2021 APAC
 Zaved Akhtar Zaved Akhtar VP - Digital Transformation & Growth, Unilever South Asia
Girish Varadarajan Girish Varadarajan Head, Analytics, Aditya Birla Capital
Vivek Prabhakar Vivek Prabhakar Co-founder, Chumbak
Moneka Khurana Moneka Khurana Country Head & BOD Member, MMA Global India
Vishal Agarwal Vishal Agarwal VP Customer Strategy , Merkle Sokrati

Billions of dollars are spent on hardware, software, talent with respect to data, analytics, machine learning. And yet, many companies find it hard to reap true benefits from this investment.

This session delves into, is it enough to have the tools and the talent? Or does it mean a conscious change in decision making and thinking throughout an organisation? How do you build a company-wide culture that emphasises analytics and data-led decisions?

Key highlights:

  • What is Data Culture and why is it important?
  • How to ensure an organisation gets value from its investments in data
  • How do organisations build this culture for long-term success
  • Success stories from those who have successfully fostered a Data Culture

 

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