In a world where fans don’t just watch the IPL but actively explore it through AI, a new layer of influence is shaping how brands are discovered, remembered, and chosen. Together in Partnership with OptimizeGeo - MMA India is proud to unveil the IPL 2026 AI Visibility Brand Tracker - Insights That Drive Growth.
In keeping with MMA’s vision and mission to ‘advance marketers’ ability to create value,’ the initiative reflects that mission by educating and helping the marketing community understand and respond to significant shifts in consumer discovery, from traditional search to AI-powered generative search.
IPL 2026 AI Visibility Brand Tracker is a first-of-its-kind AI-native tracker that decodes how the IPL season unfolds across AI platforms. It captures what brands show up, which ads stay relevant, and what consumers are truly curious about during the tournament. It showcases how India’s top brands are cited and surfaced by ChatGPT, Gemini, Perplexity, and Google AI Overview, tracked across 12 industries and consumer prompts every week of IPL 2026.
Built to go beyond traditional reach metrics, IPL Insights reveals how visibility translates into AI mindshare, the moments, narratives, and brand associations that actually stay with consumers.
What The Report Uncovers
Two major report moments anchor the season:
- Weekly Insights: The tracker features top brands appearing most frequently in AI responses, which sectors (FMCG, auto, fintech, etc.) are winning AI visibility, any notable shifts week-on-week - a brand climbing or dropping, Consumer trend findings, and more.
- Mid-Season Report - Stay tuned for a live release on MMA India and OptimizGEO Social Media pages, covering Brand AI Visibility Rankings and Consumer AI Behaviour trends at the season midpoint.
- End-of-IPL Final Report - published in mid-June, around 5th -10th, with full-season category analysis, brand rankings, and strategic implications for media and marketing investment.
Why It Matters
IPL creates massive exposure. But exposure alone doesn’t explain what sticks.
As AI becomes a key part of how consumers search, compare, and decide, the real question is:
Which brands become part of the answer?
IPL Insights helps marketers understand:
- what captured attention beyond the broadcast
- which brands stayed top of mind in AI
- how consumer curiosity evolved through the season
- and what these signals mean for future strategy
The Scale of the Tracker
- 84 matches tracked across the season
- 10 teams and multiple categories analysed
- 2 months of continuous tracking
- Insights delivered across mid-season and end-of-season reports
A New Way to Read the IPL
IPL 2026 is not just being watched—it’s being searched, explored, and interpreted through AI.
Offers a new lens on the tournament, helping marketers understand not just what was seen, but what truly resonated.
