Day 1
ORCHESTRATING THE NOW OF AI IN MARKETING - HUMAN + MACHINE
Registration & Networking Breakfast
Welcome Address
Setting the Scene
Marketing in the Age of AI
Opening Keynote
Human Consciousness + Machine Intelligence
If machines can think, what's left that's uniquely human? Start here, because every brand question comes back to it.
Opening Keynote
The Next Chapter of Marketing
AI isn't taking your job. It's handing you a better one. Google on how leaders can finally spend their full weight on growth, a distinctive brand and trust.
Keynote
The AI-Native CMO: People, Agents & Growth
Abundant intelligence. Agents that execute. Inside the marketing organisation L'Oréal is building for what comes next.
Panel
The AI-Native CMO: People, Agents & Growth
An agency, a fintech and a beauty giant on the same question: when agents join the team, who does what?
Keynote
The Creator Track: Authenticity, Community & the Brand Leader's View
Digital humans are everywhere. That's why real ones are worth more than ever. Welcome to the creator-first economy.
Panel
How Creators Use AI in Social
The platform that sets culture's pace shows how AI runs underneath, and what brands can take from it.
The Diminishing Returns of Brand Effectiveness in the Age of AI
Half your audience might be a machine. Kantar's data on people vs. bots, and what it means for every media dollar you spend.
The Diminishing Returns of Brand Effectiveness in the Age of AI
Half your audience might be a machine. Kantar's data on people vs. bots, and what it means for every media dollar you spend.
Business of Influence
In the AI era, as brands and companies look to stand out, there is a significant opportunity to shift from logos to people empowering employees to represent a company’s products, values, mission, and vision. This becomes even more of an opportunity as AI creates a proliferation of content which while effective could undermine a brands authenticity.
LUNCH
Fireside
The True Cost of AI & Creativity
AI can make a hundred ads before lunch. Who owns them, and what they cost the brand, is a different question.
Keynote
Culture in the Age of AI
AI can scale a voice. It can't fake a soul. How a national brand stays authentic at machine speed.
Attention in the Age of AI
In this age of abundance , attention is the new currency that one covets
Keynote
Winning the AI Search / GEO Game
SEO got you to page one. GEO gets you into the answer. Your new playbook for the AI answer engine.
Panel
Brand Case Study: SCB’s GEO Playbook
Theory is over. A real bank shows real results from showing up when customers ask AI.
Fireside chat
Growth in the Age of AI
Everyone's asking how AI saves money. The smart money is asking where AI makes money.
Responsible AI: Data Privacy & Brand Suitability in the AI Era
Privacy, safety and brand suitability at AI speed. The conversation every board wants you to have.
Keynote
Demystifying the Agentic Model
Provide a clear, grounded definition of what this looks like in practice. Agentic commerce does not replace the human desire for brands or the need for upper-funnel marketing; it simply automates the administrative friction of shopping (e.g., comparing specs, managing checkout flows). The consumer sets the intent; the AI agent executes it.
Panel
When AI Does the Shopping
Loyalty, retail media, marketplaces. When AI makes the purchase, who really owns the customer?
When AI Speaks Your Language
One brand voice, every market, every language. Voice AI just made going global a lot more personal.
Entertainment and Music Rights in the Age of AI
AI can write a chart-topper in seconds. Who owns it? Two sides, one stage, and the debate that closes the day.
Day 2
IN ACTION: "FROM HYPE TO HANDS-ON"
Registration & Networking Breakfast
Networking breakfast with a live “What do you want AI to solve?” wall. Collect audience questions that become prompts for the day.
Welcome Address
From AI Theatre to AI Work-Set the premise: today is about showing the work — not presenting another AI deck.
In Partnership With:
MASTERCLASS -Build an AI-Native Marketing Workflow
Show real end-to-end workflows: brief → insight → audience → creative → activation → optimisation → measurement.
MASTERCLASS -The Business of Influence
In the AI era, as brands and companies look to stand out, there is a significant opportunity to shift from logos to people empowering employees to represent a company’s products, values, mission, and vision. This becomes even more of an opportunity as AI creates a proliferation of content which while effective could undermine a brands authenticity.
In Partnership With:
MASTERCLASS -Winning the AI Search / GEO Game
Move beyond SEO: how brands become discoverable, citable and useful inside AI answer journeys.
MASTERCLASS — Creative at Machine Speed
How teams can generate, version, test and learn without turning creativity into wallpaper.
Lunch — The Unconference Tables
Curated lunch seating by problem statement rather than industry alone.
EXPERIENCE ZONE CIRCUIT — Get that 10-Minute Demo
Fast-format rotations: 10 minutes per solution, one problem, one demo, one takeaway.
Facilitated Leaders Roundtable- "Are you scaling a mess"
Should there be 10,000 of me or should I live 10,000 years
MASTERCLASS — Synthetic Consumers & Real Consumer Signals
Use AI to explore motivations, scenarios and hypotheses while grounding decisions in real data.
MASTERCLASS — Measurement When Machines Make the Decisions
Rethink measurement, incrementality, experimentation and accountability when optimisation becomes continuous.
Day 2 Finale : Key Takeaways & Closing
MASTERCLASS — From Thought to Thing
The new speed of Creative work
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Or Contact:
Nandita Pal
CRO APAC
MMA Global
E: [email protected]