Streamers are more likely to discover content from a trending playlist or from a homepage on a device than from a word-of-mouth recommendation. Join Roku and MAGNA to uncover consumer behaviors and discover how buyers can address the increasingly fragmented premium TV viewing landscape by participating in content discovery experiences for streamers at scale.
Don't miss this opportunity to gain insider insights from MMA Global and Canva's study, The State of Creative Process in Marketing.
Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research, based on input from nearly 100 senior creative decision-makers, reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively?
If you were a SMARTIES Vietnam, India, Indonesia, China, or APAC winner in 2022, or a SMARTIES Vietnam, India, or Indonesia winner in 2023, read below for an important announcement.
Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, c
We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision makers, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
The decades-long struggle between pursuing long-term
growth and achieving short-term sales is rooted in a myth.
Going broad for the brand and targeted for performance is
wrong. We’re challenging marketers to adopt a new audience
strategy focused on the Movable Middles that optimally
meets both short-term and long-term goals. Here’s how.
The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
