Research revealing a new marketing growth strategy, outperforming traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
Originally published on Think with Google by Kristen O’Hara, June 2023.
We’re in the middle of a third paradigm shift. The first shift was the arrival of the internet, with its revolution in information and services. The second was the explosion of mobile computing, driven by the adoption of smartphones. And today, advances in artificial intelligence (AI) promise to deliver transformations that are even more profound, for both consumers and businesses.
The marketing industry has never agreed on a measurement standard. MMA Global brings together industry experts to debate the most pertinent topics around what great marketing measurement looks like.
In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better experiences for their customers. In turn, they must out-compete their competitors in a crowded marketplace. For years, AI has been heralded as the next big thing in marketing, but use cases were limited. What’s more, technology thus far hasn’t been able to alter a marketer’s day-to-day workflow in a meaningful or fundamental way.
Learn how to adopt an intentional strategy and enhance business growth with generative AI. This guide has the main steps to get your business started, such as:
Identifying the challenges you want to solve
Deciding who needs to be involved
Outlining processes
Assessing generative AI tools
Establishing how you’ll get your workforce started
