Global | Page 58 | MMA / Marketing + Media Alliance

Global

Seamless Omnichannel Shopping Experience Essential for Consumers of the Future

 

The clues to whether businesses are making the right investments now to ensure that they can provide the right experiences across the channels that consumers will come to expect is held in the data from the Wunderman Thompson Future Shopper Report 2023.

Decision Series: State of Data Maturity

Wednesday, July 12, 2023 - 12:00pm to 1:00pm EDT

Data
Data drives success across much of what brands do to drive their marketing and CX efforts. With advances in AI, and the recent rise of tools that use generative AI, marketers with better data will gain an even greater competitive advantage.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Janet Balis
Managing Director and Partner
BCG
Watch the Webinar:
AI

As Generative AI Accelerates, Will Your Data Maturity Leave You Behind?

Released: 
July, 2023
File Size: 
3.1 MB
Region: 
Global

MMA IMPACT India - Delhi Edition - Attendee

It was so lovely to meet team MMA in person and I just wanted to thank you for having me as a part of the event. It was all so nicely organised and I hope it all went even better than expected! 

Rashi Narang
Founder
Heads Up For Tails

MMA IMPACT India | 12th Edition - Delhi Edition - Speaker

MMA IMPACT India event was an eye-opener for me. I used this as a learning experience and upskilling. My session with leading D2C startup founders Rashi, Deep, Sukhleen, Hitesh, and Aastha was a great experience to take back home. These founders with their belief in the concept have built digital-first businesses and have understood the pulse of consumers.

Rajiv Dubey
VP Marketing
Dabur India Limited

MMA IMPACT India - 12th Edition | Delhi Edition - Speaker

Participating in MMA IMPACT India was enlightening, harnessing collaboration and innovation to redefine the landscape of modern marketing.

Samanyou Garg
Founder and CEO
Writesonic

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

AI
This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Global
Speakers: 
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Christine Merlotti
Assistant Manager, Addressable Media
GM
CAP Partner:
Watch the Webinar:

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Video

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