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Global

AnyMind Group CEO Kosuke Sogo is appointed to the APAC board of MMA Global

AnyMind Group [TSE:5027], an end-to-end commerce enablement company, is today announcing that Kosuke Sogo, CEO and co-founder of AnyMind Group, has been appointed to the Asia Pacific board of MMA Global. 

 

News Type: 
Member Press Release
Report

State of AI in Digital transformation - MMA's CDO Benchmarking Study

Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Unlocking Growth: Data Strategies for Gen AI - Insights from Marketing Leaders

Wednesday, October 18, 2023 - 11:00am to 12:00pm EDT

AI
Please join us for an exciting and informative discussion with influential marketing leaders as we discuss what it takes to make data ready for an AI-driven future and how to unlock growth together with media partners and agencies. Data is an indispensable asset, but it takes the right advice to unlock its value and full potential.
Region: 
Global
Speakers: 
Charisse Ford Hughes
SVP, Chief Growth Officer
Kellanova
Jamie Power
SVP, Addressable Sales
Disney
Moderator: 
Janet Balis
Managing Director and Partner
BCG
Watch the Webinar:
AI

State of AI in Digital transformation - MMA's CDO Benchmarking Study

As the world stands on the precipice of what has been called the Fourth Industrial Revolution, it is our privilege at the MMA Global to present this first report in a series, resulting from our benchmark study on the state of AI application in digital transformation. A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).

Released: 
June, 2023
File Size: 
4.5 MB
Education Section: 
Benchmark Studies, Best Practices, Research
Region: 
Global

NBA Properties, Inc.

On-Demand Video

State of Generative AI and its Application in Marketing

Research to understand the adoption, impact, and future trends of artificial intelligence in marketing strategies
News

AI's Impact on Marketing May Be Getting Easier to Quantify

A pilot by Kroger and MMA Global yielded impressive results and valuable takeaways for marketers

Why Omnichannel Still Matters for Marketing Execution and Measurement

The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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