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AI strategy and adoption
Media & Retail Media

With Great Power Comes Greater Responsibility: Ethical AI in Marketing

May 26, 2024

Let me try to tell this via a story with some fictitious characters.

HELM WINS COLLABORATION PARTNER OF THE YEAR AT 2024 ICT AWARDS

May 23, 2024

Technology awards celebrate innovation and growth, recognising the importance of solid work partnerships

IS CHATGPT A BETTER WRITER THAN ME?

May 23, 2024

A writer’s dilemma by Cayley Jones, UX Writer at Helm

MMA’s Decoding AI for Marketers Training

III: From Hype to Workflows (Summer 2024)
ROI Genome Flash: Brand Sponsorships

Brand Sponsorships: Vanity Play or Untapped Opportunity?

$9 out of every $10 spent on sponsorships goes unmeasured.

With bigger sports, arts and entertainment activations on the rise, sponsorship investment has become a hot-button issue for decision-makers and the C-suite. But many brands are relying on incomplete, siloed metrics to justify the spend and make investment decisions.

Our latest ROI Genome Flash highlights how brands can effectively measure and optimize sponsorship performance to deliver big rewards. Access it now to learn about:

  • The current sponsorship landscape
  • Key considerations for assessing sponsorship value
  • ROI Genome best practices for executing, activating and optimizing sponsorships

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