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Modern Marketing Reckoner 2023: Transform to Thrive

MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.

Released:

May, 2023

Education Section:

Perspectives

Region:

APAC, India, Global

Member Only Presentations - POSSIBLE 2023

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Members Only

MEmob+ FZ LLC

Mobile Consumer Trends Report

Consumers have declared how - and how often - they want to interact with mobile messaging from brands in 2023.

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PDF(s):

2023_consumer_trends_report_final.pdf

Consumer Engagement

Customer Lifecycle

CX / Customer Experience

Marketing Growth

Messaging

How a major KFC franchisee is bolstering its marketing strategy with SMS

May 17, 2023

Member Company:

Vibes

After a successful pilot of SMS and Mobile Wallet in 162 participating KBP-owned Kentucky Fried Chicken restaurants, KBP Brands is now rolling it out in all stores.

Open, honest, smart, and completely unafraid of the difficult topics and conversations.

Scott Kelliher

Former Head of Brand Advertising and Partnerships

eBay

MMA is where you want to be if you want to have your finger on the pulse of where marketing is headed. The organization is all substance, little hype.

Charlie Chappell

VP, Media

The Hershey Company

The MMA is the only trade group I’ve been a part of that addresses the real issues that impact the every day job of running Marketing. A lot of organizations talk about those things but aren’t actively doing work to make things better and easier for leaders.