Agenda

MMA CMO AI Transformation Summit SSA – Agenda

Date: 20 May 2026

• 12:00–13:00 — Networking Lunch
• 13:00–13:10 — Welcome Address: Setting the AI Agenda for CMOs (Vincent Maher)
• 13:10–13:30 — The AI-Native CMO: How Marketing Leadership Is Being Rewritten (Fionna Ronnie; Sophia Frisbie)
• 13:30–13:40 — Turning AI Ambition into Action: A CMO–Partner Perspective (Fionna Ronnie; Sophia Frisbie; Artefact)
• 13:40–14:00 — The AI Accountability Era: How Modern CMOs Prove Growth (Jeffrey Bustos)
• 14:00–14:10 — In Conversation with Jeffrey Bustos (Vincent Maher; Jeffrey Bustos)
• 14:10–14:30 — The Agentic Retailer: Transforming Intent into Action with Google AI (Anwar Jappie, Google)
• 14:30–15:00 — How Senior Marketing Leaders Lead Brands in an AI-Enabled World (Luisa Mazinter; Panel)
• 15:00–15:20 — Networking Break
• 15:20–15:30 — A View from the MMA (Luisa Mazinter)
• 15:30–15:50 — The New Discovery Layer: How AI Is Reshaping Brand Visibility (Odette van Wyk; Kimberly-Clark)
• 15:50–16:10 — What Comes Next: Rethinking Your Marketing Organisation in the Agentic Era (Maxime Calot)
• 16:10–16:30 — The AI Reality Check: A CMO Perspective on Putting AI into Practice (Luisa Mazinter; Khensani Nobanda)
• 16:30–16:50 — What Comes Next: Media, Data & AI Convergence (Vince Maher; Partner Panel)
• 16:50–17:00 — The CMO Action Agenda (Vincent Maher)