How brands can build an emotional connection to consumers in Vietnam with help from Search | MMA / Marketing + Media Alliance

How brands can build an emotional connection to consumers in Vietnam with help from Search

Apr 4, 2022 APAC
Yen Trinh Yen Trinh Large Customer Marketing Head, Google Vietnam
Tammy Phan Tammy Phan Founder & Managing Partner, Blue Valley Partners

 

As Search becomes more integral to the way Vietnamese people live, brands need to be sure they’re not caught off guard by marketing pitfalls that can limit the power of Search in their marketing strategy.

Pitfall No. 1: Omitting Search from your marketing plan
Pitfall No. 2: Using Search only for performance
Pitfall No. 3: Avoiding Search automation in marketing

Vietnamese people choose to turn to Search throughout their consumer journey to make sense of information and feel confident about their purchases. Register now to learn more about the pitfalls and how to avoid them, maximizing your marketing strategies' effectiveness.