Tuesday, April 14, 2026
Guest Registration, Business Networking, And Refreshments
Welcoming Remarks By Marketing + Media Alliance Indonesia (MMA Indonesia) Board Of Director
Opening Session: Where Creativity Meets Customer: Redefining Marketing Innovation
Creativity can evolve from being merely a tool for communication into a strategic force that drives meaningful marketing innovation by placing customer needs, behaviors, and experiences at the center of every idea. In today’s fast-changing landscape, marketers are challenged not only to create attention-grabbing campaigns, but also to develop relevant, seamless, and impactful solutions that deepen engagement, strengthen brand connection, and support business growth. This session will discuss how the intersection of creativity, data, technology, and customer empathy can inspire more personalized experiences, stronger storytelling, and innovative marketing approaches that deliver real value to both customers and brands.
Session 1: Redefining Indonesia Storytelling
Indonesia is entering a new era of storytelling: bold, raw, globally & locally resonant. This session invites leading voices to explore how a new generation of creators, platforms, and formats are reshaping the country’s narrative identity. Together, we’ll examine how Indonesian stories are evolving and how they can travel further, influence deeper, and define the next chapter of cultural expression.
Session 2: New Trends Decoded (The Future of Creativity)
Trends may appear overnight, but the shifts that take shape behind them run deeper. This session unpacks the forces shaping Indonesia’s evolving behaviors, creative expressions, and digital culture. A forward-looking conversation designed to decode what’s next and what it means for those building brands, ideas, and communities in one of the world’s most dynamic markets.
Session 3: Local Culture, Powering Connections & Creating Real Impact
In Indonesia’s vibrant and diverse landscape, cultural understanding is the foundation to create real impact. This session explores how brands and creators can tap into the depth of local culture, as more than just language or trends, to build meaningful connections that resonates authentically and stays relevant in a rapidly evolving market.
Session 4: Ideas That Drive Change
Great ideas deserve momentum. But turning an idea into something that travels across culture, communities, and conversations takes more than creativity — it requires craft, courage, and cultural instinct. This session explores what it takes to transform ideas from concepts into movements that people adopt, share, and bring into everyday life.
Session 5: Driving Business Through Disruption
The most forward-thinking businesses are built with disruption. This session brings together leaders who are turning uncertainty into opportunity, using creativity and strategic thinking to unlock new growth. A conversation on how disruption, when embraced boldly, becomes the catalyst for innovation, reinvention, and competitive advantage.
