There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …
The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. It covers 13 key areas,…
The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…
We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision…
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign…
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key hig…
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly…
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and…
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