MMA Press Release

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

The State of the Industry: Mobile Marketing in EMEA 2020

29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.

Continues MMA’s Transition to ‘Whole Ecosystem’ Governance, Led by Marketers/CMOs and Includes Engagement by Media Plus AdTech & MarTech.

The Four leading Marketing Science Gurus lay out their growth frameworks in a content series that culminates in a CMO debate

New Free Attribution Fraud Assessment Tool Launched at MMA MATT Unplugged Virtual

Includes Aggregated Content on Covid-19’s Impact Around the World as well as Guidance for Brands on Marketing and Advertising in the Current Climate 

Marketers Continue to Believe in MTA Despite Increasing Privacy and Data Challenges in the Ecosystem

Norm De Greve, CMO, CVS Health Corporation Assumes Role as Chair

NEW YORK (November 19, 2019) — As the only global industry-wide marketing and media trade group, today the MMA announced the appointment of 14 new industry leaders including marketers, technology enablers, media companies and agencies to the North America Board. Also, in keeping with the board’s marketer-led commitment, Norm De Greve, CMO, CVS Health Corporation takes the helm as Chair.

SMARTIES X Best in Show Awarded to Gud and Wunderman Thompson Brasil for “Rescue Dogz” and Pizza Pizza and Media Experts for “Blazing into Late-Night” wins North America Best in Show

Spotify, Mindshare, WundermanThompson Brasil, KFC and PepsiCo Receive Industry Awards

Supports the Roll-Out of Next Generation Messaging or SMS Services in Android Environments

Dirigida a CMO´s y profesionales con nivel de dirección, la jornada organizada por la Mobile Marketing Association en Buenos Aires contará con la presencia de prestigiosos disertantes.

El MMA Innovate Buenos Aires 2019 es un evento para asociados a MMA y directivos de la industria marketing y la publicidad que, a partir de las disertaciones de reconocidos expertos, invita a reflexionar sobre el futuro de la actividad en un mundo hiperconectado por dispositivos móviles. El encuentro se realizará el próximo 16 de octubre en el Park Hyatt de 9 a 13 horas.