MMA Knowledge Center Webinars | MMA / Marketing + Media Alliance
MMA Webinars

Evidence over opinion.

MMA webinars start with our own award-winning research: multiple years of investigation and millions invested in finding out what really drives marketing performance, presented by the marketers putting it to work. Alongside that, the Great Debates put the industry’s open questions up for argument, and Future of Marketing Solutions sessions let the companies building what’s next show their work. Register for what’s coming or browse every past session on demand.

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Upcoming LIVE Webinars

Dec
2
Wed
Wesley ter HaarMatthijs KlipSneha Ghosh
Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Partner

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.

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Dec
3
Thu
Lauren BeckstedtPatrick AnglinVassilis Bakopoulos
Dec 3, 2026 · Global · Measurement & Attribution

Beyond Conversion Rate: Finding the Customers Worth the Most

Webinar Partner

Most acquisition models are built to find people who are likely to buy, but a customer who converts is not the same as a customer who stays, spends, and becomes valuable over time. Join us as Brunswick and AlixPartners walk through a model that predicts lifetime value at the individual prospect level, before anyone becomes a customer. Back-testing estimates a 20% lift in acquired lifetime value for the same marketing spend.

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Dec
9
Wed
Dr. Michael PettietteTom AjelloShawna BarnettChris AndrewManny Singh
Dec 9, 2026 · Global · AI search (GEO/AEO)

Where Should Marketers Invest to Win in AI-Driven Search?

GEO is adding another dimension to an already complex investment landscape. Where should marketers prioritize resources, and how do you balance short-term visibility with long-term brand growth?

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On demand