Data, identity and privacy | Page 12 | MMA / Marketing + Media Alliance

Data, identity and privacy

Members Only
Measurement & Attribution
Data, identity and privacy

Publisher Data Sharing Practices

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Released: 
April, 2019
Education Section: 
Archive
Region: 
Global
Multi Touch Attribution Marketer Survey (November 2018)
Measurement & Attribution
Data, identity and privacy

Multi Touch Attribution Marketer Survey (November 2018)

Released: 
November, 2018
Education Section: 
Archive
Region: 
Global
Personalization and CX
Data, identity and privacy
Brand Building

A Master Class on Cost Per Visit from GroundTruth and the MMA

Cost Per Visit (CPV) is a new metric that marketers – particularly retailers – should pay attention to, as it is an innovative way to use location data that connects media directly to store visits.

That’s why the MMA, in partnership with GroundTruth, have produced a new Master Class paper, “Cost Per Visit: A Metric for the Future of Location Data,” which is downloadable at right.

Released: 
March, 2018
Members Only
Data, identity and privacy
Media & Retail Media

Activating Your First-Party Data: Six Challenges, And How to Solve Them

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An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

Released: 
August, 2017
Education Section: 
Archive
Measurement & Attribution
Data, identity and privacy

Location Based Advertising Measurement Guidelines

Released: 
March, 2017
File Size: 
510 KB
Education Section: 
Archive

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