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MOBILE MARKETING ASSOCIATION RELEASES NEW PRIVACY POLICY GUIDELINES FOR MOBILE APPS FOR PUBLIC COMMENT

 

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MOBILE MARKETING ASSOCIATION HELPS MARKETERS LEVERAGE LOCATION BASED MARKETING ON MOBILE DEVICES

 

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MAYOR ANTONIO R. VILLARAIGOSA TO SPEAK AT MOBILE MARKETING ASSOCIATION LOS ANGELES FORUM, NOVEMBER 17TH, 2011

MAYOR ANTONIO R. VILLARAIGOSA TO SPEAK AT MOBILE MARKETING ASSOCIATION LOS ANGELES FORUM, NOVEMBER 17TH, 2011
 
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GOOGLE LAUNCHES OUR MOBILE PLANET AT MMA FORUM LONDON

Google Launches Our Mobile Planet At MMA Forum London

On October 6th, Google launched a new mobile consumer data resource at the Mobile Marketing Association Forum in London. The Our Mobile Planet website provides users with free access to the full set of data from the “Global Mobile Research: The Smartphone User & The Mobile Marketer” initiative conducted on behalf of Google by Ipsos GmbH in collaboration with the MMA.

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STATEMENT OF MOBILE MARKETING ASSOCIATION CEO GREG STUART ON THE PASSING OF STEVE JOBS

Statement of Mobile Marketing Association
CEO Greg Stuart on the Passing of Steve Jobs
 
New York, NY, 5 October, 2011 – Today, Mobile Marketing Association (MMA) CEO Greg Stuart issued the following statement in response to the news of the death of Steve Jobs:
 
“For those of us who believed in the future of mobile marketing, Steve Jobs gave us the device that would forever change our industry and our world.
 
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MOBILE MARKETING ASSOCIATION ANNOUNCES A NEW FLAGSHIP EVENT FOCUSED ON MOBILE MARKETING FOR ADVERTISING WEEK 2012

Mobile Marketing Association Announces a New Flagship Event Focused on Mobile Marketing for Advertising Week 2012
 
In Conjunction with Millennial Media, Two-Day Mobile Conference and Expo Will Bring Experts Together for First–Ever Official Advertising Week Mobile Event
 
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MMA ANNOUNCES FIRST FULLY CERTIFIED MOBILE MARKETER AGENCY IN EUROPE

MMA Announces First Fully Certified Mobile Marketer Agency in Europe
- UK agency Stickyeyes demonstrates expertise and commitment to ensuring employees are fully trained -

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GOOGLE LAUNCHES MOBILE CONSUMER DATA RESOURCE AT MMA FORUM


Google Launches Mobile Consumer Data Resource at MMA Forum
- ‘Our Mobile Planet’ makes research conducted with MMA and Ipsos freely available to all online -

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MMA FORUM LATAM TO DISCUSS WAYS OF BUILDING BRANDS AND ENGAGING CONSUMERS THROUGH MOBILE MARKETING

 

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MMA PUBLISHES PERMISSION MARKETING WHITE PAPER

MMA Publishes Permission Marketing White Paper
-Marks shift in mobile advertising from interruption to communication- 
 
London, 3rd October 2011, – The Mobile Marketing Association (MMA) today announced the publication of its latest white paper, “Building Permission Based Mobile Marketing”.
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