MMA Press Release

Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

• Maxus wins the agency of the Year award 
• Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
• Vserv.mobi wins the Media Company of the Year award

Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.

NEW YORK, NY (August 6, 2012) — The Mobile Marketing Association (MMA) with support from the Canadian Marketing Association, released the latest edition (Vol. 7, No. 2) of the MMA International Journal of Mobile Marketing (IJMM) focused specifically on Canada. This special issue examines the dynamic progress mobile marketing is making in the country, and offers outlooks for areas of significant growth along with proprietary insights and data gleaned through case studies and research.

New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.