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  2. MMA Press Release

MMA Press Release

Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps

New York, NY (January 25, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The completed guidelines incorporate industry input received during a public comment period, October 17-November 18, 2011.

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Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey India named as top performing mobile advertising region & Western Europe still demonstrates strong growth London, 17th January 2012: BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous growth with mobile ads served more than doubling in 2011, and year-on-year growth of 139%. More than 126 billion ads were served in 2011, compared with 52 billion in 2010.
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Poynt Expands Features in the United Kingdom to Include Petrol Prices Powered by WhatGas.com

POYNT EXPANDS FEATURES IN THE UNITED KINGDOM TO INCLUDE PETROL PRICES POWERED BY WHATGAS.COM

UK users can now find and share the best prices on local petrol

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MMA Press Release

Curt Hecht, Tobin Ireland and Joe Kennedy Elected to the Mobile Marketing Association Global Board of Directors

CURT HECHT, TOBIN IRELAND AND JOE KENNEDY ELECTED TO THE MOBILE MARKETING ASSOCIATION GLOBAL BOARD OF DIRECTORS
 
New York, NY, December 19, 2011 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced three additions to the MMA Global Board of Directors including Curt Hecht, CEO of VivaKi’s Nerve Center; Tobin Ireland, group director, commercial development, Vodafone Group; and Joe Kennedy, CEO & President of Pandora.
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MMA Press Release

Mobile Marketing Association Makes it Easier to Buy Mobile Ads on Smartphone and Tablet

 

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MMA Press Release

Mobile Marketing Association Announces Changes to Board of Directors

MOBILE MARKETING ASSOCIATION ANNOUNCES CHANGES TO BOARD OF DIRECTORS
 
The Weather Channel’s Cameron Clayton is Chairperson;
Jack Philbin of Vibes Appointed Secretary
 
Industry Leaders Jack Haber and Bob Liodice Named Board Members
 
New York, 7 December, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade assoc
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MMA Press Release

Real Madrid Joins the Mobile Marketing Association

REAL MADRID JOINS THE MOBILE MARKETING ASSOCIATION
 World's richest football club leverages membership to extend mobile marketing expertise and leadership
 
New York, Singapore, London and São Paulo: November 29, 2011 - The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid today announced that the internationally renowned c
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2011 MMA Global and Regional Mobile Awards Winners Announced

 

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Mobile Marketing Association White Paper Unlocks the Potential of Marketing with Mobile Barcodes

MOBILE MARKETING ASSOCIATION WHITE PAPER UNLOCKS THE POTENTIAL OF MARKETING WITH MOBILE BARCODES
 
“Mobile Barcodes: an Overview for Marketers” Explores Mobile Barcode Activation Functionality and Outlines Best Practices
 
New York, NY, 17 November, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile channel, publishes, “Mobile Barco
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Poynt Local Search and Advertising Platform Surpasses 11 Million Users & 2.1 Billion Interactions Globally

POYNT LOCAL SEARCH AND ADVERTISING PLATFORM SURPASSES 11 MILLION USERS & 2.1 BILLION INTERACTIONS GLOBALLY

Calgary, Canada—November 09, 2011—Poynt Corporation (TSX-V: PYN) (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, today announced the Poynt Platform, (“Poynt” or “the Platform”) has surpassed the 11 million user milestone. In addition an aggregate of 2.1 billion interactions have been recorded by Poynt users globally. The increase in users and interactions has been a catalyst for the Company’s revenue growth.

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