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MMA Press Release


Google Launches Mobile Consumer Data Resource at MMA Forum

- ‘Our Mobile Planet’ makes research conducted with MMA and Ipsos freely available to all online -

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MMA Publishes Permission Marketing White Paper
-Marks shift in mobile advertising from interruption to communication- 
 
London, 3rd October 2011, – The Mobile Marketing Association (MMA) today announced the publication of its latest white paper, “Building Permission Based Mobile Marketing”.
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Motorola Mobility’s Bill Ogle to Deliver CMO Council Keynote at MMA Forum London
- Opens second day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign highlights - 
 
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RSA Group CMO Peter Markey to Keynote MMA Forum London
- FTSE 100 marketer discusses future of marketing and impact of mobile - 
 
London, 28 September 2011, – The Mobile Marketing Association (MMA) today announced that Peter Markey, Board Member of The Marketing Society and Chief Marketing Officer of RSA Grou
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Mobile Marketing Association Announces Co-Chairs to Drive China Local Council
 
DCCI and GroupM China to jointly co-chair council with the support of 40 leading companies, aim to spearhead development of the mobile marketing community in China
 
Shanghai, 2 September 2011, – The Mobile Marketing Association (MMA) announced today that its China Local Council will be co-chaired by Yanping Hu, Founder and Preside
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