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  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

MOBILE MARKETING ASSOCIATION WEBINAR FOCUSES ON STATE OF THE MOBILE MARKETING INDUSTRY

 

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MMA Press Release

MOBILE MARKETING ASSOCIATION WEBINAR FOCUSES ON PRIVACY FUNDAMENTALS FOR MOBILE

 

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MMA Press Release

mobileSQUARED AND MMA JOIN FORCES FOR EUROPE'S ONLY PERMISSION-BASED MARKETING EVENT

 

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MMA Press Release

MOBILE MARKETING ASSOCIATION ANNOUNCES CO-CHAIRS TO DRIVE CHINA LOCAL COUNCIL

Mobile Marketing Association Announces Co-Chairs to Drive China Local Council
 
DCCI and GroupM China to jointly co-chair council with the support of 40 leading companies, aim to spearhead development of the mobile marketing community in China
 
Shanghai, 2 September 2011, – The Mobile Marketing Association (MMA) announced today that its China Local Council will be co-chaired by Yanping Hu, Founder and Preside
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MMA Press Release

Consumers Take Centre Stage At The MMA Forum London

 

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MMA Press Release

CONSUMERS TAKE CENTRE STAGE AT THE MMA FORUM LONDON

 

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MMA Launches 2011 MMA Forum London

MMA Launches 2011 MMA Forum London
- Ten leading global brands including Coca-Cola, Googleand Unilever already confirmed -
 
 
London, 16 August 2011 – The Mobile Marketing Association (MMA) today announced the initial line up of global brands that will be participating in the forthcoming MMA Forum London on October 4th-5th.
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MMA Press Release

MMA LAUNCHES 2011 MMA FORUM LONDON

MMA Launches 2011 MMA Forum London
- Ten leading global brands including Coca-Cola, Google and Unilever already confirmed -
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MMA Press Release

MARCIO CHAER APPOINTED NEW MANAGING DIRECTOR FOR MMA LATAM

Marcio Chaer Appointed New Managing Director for MMA LATAM
With broad experience in marketing and mobility, the executive plans to make mobile marketing an essential part of brands and agencies budgets, while focusing on education, metrics and privacy.
 
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MMA Press Release

Survey Finds 43 Percent of Marketers Not Increasing Mobile Advertising Spending Cite Low ROI From Mobile Campaigns as Deterrent

Survey Finds 43 Percent of Marketers Not Increasing Mobile Advertising Spending Cite Low ROI From Mobile Campaigns as Biggest Deterrent The Relevancy Group Survey Also Reveals That Marketers Are Dissatisfied With Click-Based Mobile Advertising and Prefer Email and Social Signups Over Click and Impression-Based Mobile Ad Units
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