mea

Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer. Let's deep dive into her career highlights with bold predictions for app marketing in 2026.

Dubai, May 2025.  Nabd, the leading Arabic content app and platform, is excited to announce the launch of its new e-commerce section in the Kingdom of Saudi Arabia and the United Arab Emirates (with more countries soon). This latest addition further enhances the Nabd all-in-one experience, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories.

The meeting point for tourism brands and content creators has become an online platform.

MMA MENA’s key initiative, MMA Academy, continues to empower marketing professionals with cutting-edge strategies through industry-leading programs. In a strategic collaboration with Digital Turbine, the MMA Academy Mobile Advertising Certificate Program was successfully completed in January, marking the region’s first certification initiative focused on mobile advertising.

In this series on artificial intelligence (AI) in marketing, I have talked to people across industries in the Middle East about how their companies are using AI in marketing. But what about looking beyond marketing? When discussing AI in the Middle East, it's impossible to have a complete conversation without considering G42's perspective. As a marketing leader within the same group, I chose to sit down with Faheem Ahamed, the Group Chief Marketing and Communications Officer at G42, a global frontrunner in developing visionary artificial intelligence to shape a better tomorrow.

Innovative technology brings new precision to digital advertising, under the leadership of Gulrez Alam.

UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.

[Dubai, UAE, 3^rd July, 2024] Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region, has partnered with Digitas ME and ArabyAds to leverage connected TV advertising platforms and strengthen awareness for their upgraded mobile banking application, ENBD X. This advertising partnership creates a new milestone, marking the first-ever use of OEM led CTV advertising by a banking institution in the MENA region.