Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Media Agencies - APAC 2024

Rank Media Agency Location Region Points
1 Zenith Ho Chi Minh City APAC 272.3
2 Mindshare Shanghai APAC 245.9
3 OpenMind Ho Chi Minh City APAC 244.0
4 EssenceMediacom Ho Chi Minh City APAC 242.7
5 Mindshare Mumbai APAC 238.4
6 GroupM Shanghai APAC 230.7
7 Mindshare Ho Chi Minh City APAC 220.8
8 Publicis Media Ho Chi Minh City APAC 189.6
9 EssenceMediacom Shanghai APAC 174.2
10 Wavemaker Mumbai APAC 169.5
11 Wavemaker Ho Chi Minh City APAC 128.5
12 Mindshare Taguig City APAC 111.1
13 Mindshare Jakarta APAC 108.3
14 Wavemaker Jakarta APAC 107.1
15 PHD Jakarta APAC 85.5
16 Starcom Ho Chi Minh City APAC 83.1
17 EssenceMediacom Gurgaon APAC 80.8
18 T&P Jakarta APAC 80.5
19 Starcom Makati City APAC 80.1
20 OpenMind Taguig City APAC 75.1
21 EssenceMediacom Jakarta APAC 72.4
22 OMG Ho Chi Minh City APAC 68.1
23 Spark Foundry Gurgaon APAC 64.6
24 Wavemaker Taguig City APAC 60.1
25 Wavemaker Gurgaon APAC 52.5
26 EssenceMediacom Taguig City APAC 52.1
26 Spark Foundry Makati City APAC 52.1
28 Wavemaker Bangkok APAC 48.1
29 OMD Jakarta APAC 44.7
30 OMD Sydney APAC 44.4
31 Carat Bangkok APAC 40.1
32 Zenith Gurgaon APAC 36.3
33 Wavemaker Shanghai APAC 34.8
34 IPG Mediabrands Shanghai APAC 34.2
35 Spark Foundry Ho Chi Minh City APAC 32.0
36 GroupM Mumbai APAC 30.7
37 OMD Sydney APAC 30.0
38 Starcom Bangkok APAC 24.1
39 OMD Manila APAC 24.0
40 Havas Media Mumbai APAC 16.2
41 OMG Manila APAC 16.0
42 UM Shanghai APAC 14.4
43 EssenceMediacom Guangzhou APAC 13.3
44 EssenceMediacom Manila APAC 12.0
45 Publicis Media Kuala Lumpur APAC 8.9
45 Starcom Singapore APAC 8.9
45 Zenith Taipei APAC 8.9
48 Starcom Mumbai APAC 8.1
48 UM Jakarta APAC 8.1
50 Havas Media Ho Chi Minh City APAC 8.0
50 Mindshare Manila APAC 8.0
50 T&P Bangkok APAC 8.0
50 T&P Taguig City APAC 8.0
50 Zenith Makati City APAC 8.0
55 Mindshare Bangalore APAC 5.0
56 EssenceMediacom Beijing APAC 4.4
56 Starcom Shanghai APAC 4.4
56 Ureka Media Ho Chi Minh City APAC 4.4
59 GroupM Gurgaon APAC 4.0
59 GroupM Manila APAC 4.0
59 Hearts & Science Jakarta APAC 4.0
59 IPG Mediabrands Bangalore APAC 4.0
59 Leverate Group Jakarta APAC 4.0
59 OMG Gurgaon APAC 4.0
59 OMG Jakarta APAC 4.0
59 OpenMind Manila APAC 4.0