Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Media Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | Zenith | Ho Chi Minh City | APAC | 272.3 |
| 2 | Mindshare | Shanghai | APAC | 245.9 |
| 3 | OpenMind | Ho Chi Minh City | APAC | 244.0 |
| 4 | EssenceMediacom | Ho Chi Minh City | APAC | 242.7 |
| 5 | Mindshare | Mumbai | APAC | 238.4 |
| 6 | GroupM | Shanghai | APAC | 230.7 |
| 7 | Mindshare | Ho Chi Minh City | APAC | 220.8 |
| 8 | Publicis Media | Ho Chi Minh City | APAC | 189.6 |
| 9 | EssenceMediacom | Shanghai | APAC | 174.2 |
| 10 | Wavemaker | Mumbai | APAC | 169.5 |
| 11 | Wavemaker | Ho Chi Minh City | APAC | 128.5 |
| 12 | Mindshare | Taguig City | APAC | 111.1 |
| 13 | Mindshare | Jakarta | APAC | 108.3 |
| 14 | Wavemaker | Jakarta | APAC | 107.1 |
| 15 | PHD | Jakarta | APAC | 85.5 |
| 16 | Starcom | Ho Chi Minh City | APAC | 83.1 |
| 17 | EssenceMediacom | Gurgaon | APAC | 80.8 |
| 18 | T&P | Jakarta | APAC | 80.5 |
| 19 | Starcom | Makati City | APAC | 80.1 |
| 20 | OpenMind | Taguig City | APAC | 75.1 |
| 21 | EssenceMediacom | Jakarta | APAC | 72.4 |
| 22 | OMG | Ho Chi Minh City | APAC | 68.1 |
| 23 | Spark Foundry | Gurgaon | APAC | 64.6 |
| 24 | Wavemaker | Taguig City | APAC | 60.1 |
| 25 | Wavemaker | Gurgaon | APAC | 52.5 |
| 26 | EssenceMediacom | Taguig City | APAC | 52.1 |
| 26 | Spark Foundry | Makati City | APAC | 52.1 |
| 28 | Wavemaker | Bangkok | APAC | 48.1 |
| 29 | OMD | Jakarta | APAC | 44.7 |
| 30 | OMD | Sydney | APAC | 44.4 |
| 31 | Carat | Bangkok | APAC | 40.1 |
| 32 | Zenith | Gurgaon | APAC | 36.3 |
| 33 | Wavemaker | Shanghai | APAC | 34.8 |
| 34 | IPG Mediabrands | Shanghai | APAC | 34.2 |
| 35 | Spark Foundry | Ho Chi Minh City | APAC | 32.0 |
| 36 | GroupM | Mumbai | APAC | 30.7 |
| 37 | OMD | Sydney | APAC | 30.0 |
| 38 | Starcom | Bangkok | APAC | 24.1 |
| 39 | OMD | Manila | APAC | 24.0 |
| 40 | Havas Media | Mumbai | APAC | 16.2 |
| 41 | OMG | Manila | APAC | 16.0 |
| 42 | UM | Shanghai | APAC | 14.4 |
| 43 | EssenceMediacom | Guangzhou | APAC | 13.3 |
| 44 | EssenceMediacom | Manila | APAC | 12.0 |
| 45 | Publicis Media | Kuala Lumpur | APAC | 8.9 |
| 45 | Starcom | Singapore | APAC | 8.9 |
| 45 | Zenith | Taipei | APAC | 8.9 |
| 48 | Starcom | Mumbai | APAC | 8.1 |
| 48 | UM | Jakarta | APAC | 8.1 |
| 50 | Havas Media | Ho Chi Minh City | APAC | 8.0 |
| 50 | Mindshare | Manila | APAC | 8.0 |
| 50 | T&P | Bangkok | APAC | 8.0 |
| 50 | T&P | Taguig City | APAC | 8.0 |
| 50 | Zenith | Makati City | APAC | 8.0 |
| 55 | Mindshare | Bangalore | APAC | 5.0 |
| 56 | EssenceMediacom | Beijing | APAC | 4.4 |
| 56 | Starcom | Shanghai | APAC | 4.4 |
| 56 | Ureka Media | Ho Chi Minh City | APAC | 4.4 |
| 59 | GroupM | Gurgaon | APAC | 4.0 |
| 59 | GroupM | Manila | APAC | 4.0 |
| 59 | Hearts & Science | Jakarta | APAC | 4.0 |
| 59 | IPG Mediabrands | Bangalore | APAC | 4.0 |
| 59 | Leverate Group | Jakarta | APAC | 4.0 |
| 59 | OMG | Gurgaon | APAC | 4.0 |
| 59 | OMG | Jakarta | APAC | 4.0 |
| 59 | OpenMind | Manila | APAC | 4.0 |