Top Media Agencies - APAC 2024
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Mindshare
| Overall Rank: | 7 |
| Points: | 245.9 |
| Awards Won: | 66 |
| Finalist(s) Achieved: | 50 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 28 |
| Bronze(s) Won: | 25 |
| Location: | Shanghai |
| Region: | APAC |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Kotex fights back period and blood stigmas |
Kotex |
Kimberly-Clark |
Mindshare |
Vietnam |
Brand Purpose / Activism | Creator/ Influencer/ Celebrity |
Smarties APAC |
Gold, Silver |
Dynamic Freshness: Surf's Weather-Tuned |
Surf |
Unilever |
Mindshare |
Vietnam |
Real Time Marketing |
Smarties APAC |
Finalist |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Brand Purpose / Activism | Social Impact Marketing | Social Impact Marketing |
Smarties APAC |
Gold (2), Bronze |
Huggies Skin Perfect: Growth in a Declining Market |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Cross Digital Media Marketing |
Smarties APAC |
Bronze |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports |
Smarties APAC |
Silver |
Music of Forest - From Views to Trees |
OMO |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
OMO's #DirtDropsBeats: A Symphony of Social Impact |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Short or Long Form Video |
Smarties APAC |
Finalist |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties APAC |
Silver |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Ghar Ek Mauka Ek |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing | Real Time Marketing |
Smarties APAC |
Finalist (2) |
P/S turns brushing into a Metaverse journey |
P/S |
Unilever |
Mindshare |
Vietnam |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties APAC |
Silver, Bronze |
#Depmoilook - Beauty in every look |
Comfort |
Unilever |
Mindshare |
Vietnam |
Personalization |
Smarties X |
Finalist |
As camera eats first Hellmanns delivers AR delight |
Hellmann's |
Unilever |
Mindshare |
India |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Beyond the Dirt: A Tet Story of Hope |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties X |
Finalist |
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol |
BP |
Mindshare |
India |
Cross Digital Media Marketing | Connected TV | Programmatic |
Smarties X |
Gold, Bronze (2) |
Castrol MAGNATEC - The Bombay Journey |
Castrol |
BP |
Mindshare |
India |
Short or Long Form Video |
Smarties X |
Bronze |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Social Impact Marketing |
Smarties X |
Bronze |
Cementing Democracy - Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Small Budget, Big Impact |
Smarties X |
Finalist |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
Shikhar |
Unilever |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization |
Smarties X |
Bronze, Finalist (2) |
Comfort Baby_Finding the inner child in you |
Comfort |
Unilever |
Mindshare |
Vietnam |
AI-Driven Creative Excellence |
Smarties X |
Finalist |
Comfort Tet Fashion runway |
Comfort |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing | Short or Long Form Video |
Smarties X |
Silver, Finalist |
Ghar Ek Mauka Ek |
Ultratech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
Late-Night Encore |
Haidilao |
Haidilao |
Mindshare |
China |
Instant Impact / Promotion | Omnichannel Marketing |
Smarties X |
Silver, Bronze |
Handwash Reminders |
Lifebuoy |
Unilever |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Purpose / Activism | WEB 3.0 Technologies Marketing |
Smarties X |
Silver, Bronze |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Omnichannel Marketing |
Smarties X |
Finalist |
Nutrichoice: The 30Sec Poster |
NutriChoice |
Britannia Industries |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist (3) |
P/S: Dentist Hero - Protecting 15M Vietnamese Kids |
P/S |
Unilever |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
Mindshare |
China |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties X |
Silver, Bronze |
Lullaby Podcast Series |
SOFY |
Unicharm |
Mindshare |
China |
Creator / Influencer / Celebrity Marketing | Brand Experience |
Smarties X |
Silver, Finalist |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver, Bronze |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Tiny but Mighty - Compress the Best in 1 Toss |
OMO |
Unilever |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties X |
Gold, Bronze |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties X |
Bronze |
VIM - Battle of unveiling character |
Vim |
Unilever |
Mindshare |
Germany |
Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Finalist |
VIM - Fragrance diffused, manner disclosed |
Vim |
Unilever |
Mindshare |
Indonesia |
Brand Experience |
Smarties X |
Finalist |
Banega Toh Badhega India - AsIndiaBuildsIndiaGrows |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Connected TV |
Smarties India |
Silver |
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol |
BP |
Mindshare |
India |
Data Insights / Contextual Marketing | Programmatic | Connected TV |
Smarties India |
Gold (2), Bronze |
Castrol MAGNATEC - The Bombay Journey |
Castrol |
BP |
Mindshare |
India |
Short or Long Form Video |
Smarties India |
Bronze |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Social Impact Marketing |
Smarties India |
Silver |
Cementing A Better India, Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Social Media Marketing |
Smarties India |
Finalist |
Cementing Democracy - Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Small Budget, Big Impact |
Smarties India |
Finalist |
Ghar Ek Mauka Ek |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing | Cross Digital Media Marketing |
Smarties India |
Gold, Finalist |
Kellogg's Muesli 12in1 - Power Breakfast |
Kellogg's |
Kellanova |
Mindshare |
India |
Instant Impact / Promotion |
Smarties India |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Experience | WEB 3.0 Technologies Marketing |
Smarties India |
Silver, Bronze |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Silver |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Finalist |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
100 Reason to shine with Sunlight |
Sunlight |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties Indonesia |
Silver |
Agen 1000 Sunlight: Empowering Indonesian Women |
Sunlight |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Silver |
Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions |
Bank Jago |
Bank Jago |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Silver |
Clear x GrabAds: No Time for Drama Ketombe Helm |
Clear |
Unilever |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Bronze |
CloseUp: Breaking Barriers & Celebrating Love |
Closeup |
Unilever |
Mindshare |
Indonesia |
Brand Purpose / Activism |
Smarties Indonesia |
Silver |
Dove's Self-Love Drive: Celebrity & Influencers |
Dove |
Unilever |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver |
H for Handwashing with Lifebuoy & TotallyAwesome |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Lathering Up Dove - Moisturize Every Generation |
Dove |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Silver |
Me Time to We Time: Reuniting Families in Ramadan |
Bango |
Unilever |
Mindshare |
Indonesia |
Omnichannel Marketing | AI-Driven Creative Excellence |
Smarties Indonesia |
Bronze, Finalist |
Molto Creates Fresh Contextualization on Mobile |
Molto |
Edita Food Industries |
Mindshare |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Finalist |
Molto Takes Clothes from Preloved to Reloved |
Molto |
Edita Food Industries |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
Rexona #GlowForIt: Unleashing the Power of Bright |
Rexona |
Unilever |
Mindshare |
Indonesia |
AI-Powered Audience Engagement | Brand Experience |
Smarties Indonesia |
Gold, Silver |
Rexona Delights Football Fans With One Tap |
Rexona |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing |
Smarties Indonesia |
Gold, Finalist |
Rinso #KapsulinAja: Discover Laundry Joy Everyday |
Rinso |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Bronze |
Shop the Screen: Vaseline Brings Shop Magic to You |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Indonesia |
Silver |
The AXE-perience: Cross Digital Marketing Win |
AXE |
Unilever |
Mindshare |
Indonesia |
Connected TV | Cross Digital Media Marketing |
Smarties Indonesia |
Silver, Bronze |
TRESemme Hairttractive: Your Personal Hair Advisor |
TRESemme |
Unilever |
Mindshare |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Bronze |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Wipol Brings Solution for All Weathers on Mobile |
Wipol |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
Friso Momo Partnership |
Friso |
FrieslandCampina |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Finalist |
Grab: Breath Tet into cities' veins |
Grab |
Grab |
Mindshare |
Vietnam |
Diversity? & ?Inclusion |
Smarties Vietnam |
Finalist |
Huggies Skin Perfect: Growth in a Declining Market |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Cross Digital Media Marketing | Product and / or Service Launch |
Smarties Vietnam |
Gold, Finalist |
Huggies Skin Perfect: No.1 Diaper Social Buzz |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Finalist (3) |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
All Roads Lead to Nike Sportchella |
Nike |
Nike |
Mindshare |
China |
Cross Platform - Digital only | CX Marketing |
Smarties China |
Silver (2) |
Late-Night Encore |
Haidilao |
Haidilao |
Mindshare |
China |
Brand Experience |
Smarties China |
Silver |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
Mindshare |
China |
AI Marketing | Experimental / Innovation Technology |
Smarties China |
Silver (2) |
Lullaby Podcast Series |
Sofy |
Unicharm |
Mindshare |
China |
Social Impact Marketing |
Smarties China |
Bronze |