MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies APAC 2024

Zenith

Overall rank

#45

Points

272.3

Awards won

22

Finalists

17

Location
Ho Chi Minh City
Region
APAC
Best in Show 0
Gold 5
Silver 6
Bronze 11
Finalist 17

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
STING NEO HUNTING ADVENTURE Sting PepsiCo Zenith Vietnam WEB 3.0 Technologies Marketing Smarties APAC Silver
LET AI TAKE YOU HOME THIS T?T Pepsi PepsiCo Zenith Vietnam Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing Smarties APAC Silver, Finalist
LAY'S SMILE IS THE NEW YEAR FORTUNE Lay's PepsiCo Zenith Vietnam Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement Smarties APAC Bronze, Finalist (2)
ROCKSTAR BRO-CODE Rockstar PepsiCo Zenith Vietnam Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Gold, Silver
LET AI TAKE YOU HOME THIS T?T Pepsi PepsiCo Zenith Vietnam AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising Smarties X Bronze (2), Finalist
ROCKSTAR BRO-CODE Rockstar PepsiCo Zenith Vietnam Customer Journey Marketing - Lead Generation / CRM Smarties X Silver
THIRSTY UNDER THIRTY Suntory Suntory Zenith Vietnam Short or Long Form Video Smarties X Gold
“Kit to Kat” - Valentine’s Day KitKat Nestle Zenith India O2O / New Retail / Innovative & New Tech Sales Channels Smarties India Finalist
When GenZs took a breaking love break! KitKat Nestle Zenith India Social Media Marketing Smarties India Gold
When India had its #fingerscrossed! KitKat Nestle Zenith India Cross Digital Media Marketing Smarties India Bronze
BEING A BREADWINNER, I DARE NOT TO GET TIRED Suntory Suntory Zenith Vietnam Brand Purpose / Activism Smarties Vietnam Bronze
GET OUT FOR LIFE 7Up PepsiCo Zenith Vietnam Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing Smarties Vietnam Bronze, Finalist
LAY'S SMILE IS THE NEW YEAR FORTUNE Lay's PepsiCo Zenith Vietnam Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence Smarties Vietnam Silver, Bronze, Finalist (3)
LAY'S: THE IRRESTIBLE LAST PIECE Lay's PepsiCo Zenith Vietnam Cross Digital Media Marketing | Brand Experience Smarties Vietnam Bronze, Finalist
LET AI TAKE YOU HOME THIS T?T Pepsi PepsiCo Zenith Vietnam AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design Smarties Vietnam Gold, Silver, Finalist (3)
ROCKSTAR BRO-CODE Rockstar PepsiCo Zenith Vietnam Brand Experience | Cross Digital Media Marketing Smarties Vietnam Finalist (2)
STING NEO HUNTING ADVENTURE Sting PepsiCo Zenith Vietnam WEB 3.0 Technologies Marketing Smarties Vietnam Bronze
THIRSTY UNDER THIRTY Suntory Suntory Zenith Vietnam Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Social Impact Marketing Smarties Vietnam Bronze (2), Finalist
Uplifted Breadwinners as real winners in Society BOSS Coffee Suntory Zenith Vietnam Social Impact Marketing Smarties APAC Finalist
Uplifted Breadwinners as real winners in Society BOSS Coffee Suntory Zenith Vietnam Social Impact Marketing Smarties Vietnam Gold