Top Media Agencies - APAC 2024
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EssenceMediacom
| Overall Rank: | 43 |
| Points: | 242.7 |
| Awards Won: | 54 |
| Finalist(s) Achieved: | 22 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 23 |
| Bronze(s) Won: | 17 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Skittles Thematic Campaign: Jump into the Rainbow |
Skittles |
Mars |
EssenceMediacom |
China |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Bronze |
World's first Ultraman-themed Gaokao experience |
Snickers |
Mars |
EssenceMediacom |
China |
Brand Experience |
Smarties APAC |
Finalist |
TATA Children’s Day Relaunch |
Tata |
Tata Group |
EssenceMediacom |
China |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Finalist |
Shell's AI-Driven Campaign to Eco-Mobility |
Shell |
Shell |
EssenceMediacom |
China |
AI-Driven Creative Excellence |
Smarties APAC |
Finalist |
Dulux’s Dual IPs & Idols Amid Economic Slowdown |
Dulux |
AkzoNobel |
EssenceMediacom |
China |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Silver |
Nostalgia & Newness at The Wonderful Grocery Store |
Minute Maid |
The Coca-Cola Company |
EssenceMediacom |
China |
Omnichannel Marketing |
Smarties APAC |
Gold |
Asking China to Slow Down and Taste the Sweetness |
Authentic Tea House |
The Coca-Cola Company |
EssenceMediacom |
China |
Real Time Marketing |
Smarties APAC |
Silver |
Coca-Cola No Sugar – Diehards Assemble! |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Taste the Future with Coca-Cola Creations Y3000 |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Brand Experience | AI-Driven Creative Excellence |
Smarties APAC |
Gold, Bronze |
1982 Sprite: A Meme Come True |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
China |
Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming |
Smarties APAC |
Gold (2) |
Bia SaiGon - Catch the dragon, Unleash the Fortune |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing |
Smarties X |
Gold, Bronze (2) |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
Fan, Fanta, Fantastic |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Germany |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Coca-Cola AI Dall-E collab -Diwali/Christmas |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
India |
AI-Powered Audience Engagement |
Smarties India |
Finalist |
Google Search - "Bolne Se Sab Hoga" |
Alphabet |
EssenceMediacom |
India |
Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties India |
Bronze (2), Finalist |
|
Google Search with your voice, eyes and fingertips |
Alphabet |
EssenceMediacom |
India |
Brand Experience | Product and / or Service Launch |
Smarties India |
Finalist (2) |
|
India’s 1st Voice Enabled brand experience on OTT |
Alphabet |
EssenceMediacom |
India |
Data Insights / Contextual Marketing | Personalization |
Smarties India |
Silver, Finalist |
|
Offline (OOH) to Online (Social) Search Movement |
Alphabet |
EssenceMediacom |
India |
Social Media Marketing |
Smarties India |
Silver |
|
Stay at the latest addition to MMT Homestays – Big |
MakeMyTrip |
MakeMyTrip |
EssenceMediacom |
India |
Brand Experience |
Smarties India |
Finalist |
Thums Up Utha Apni Side Bata |
Thums Up |
The Coca-Cola Company |
EssenceMediacom |
India |
Real Time Marketing |
Smarties India |
Silver |
Unveiling the Future of Possibilities with Pixel 8 |
Alphabet |
EssenceMediacom |
India |
Omnichannel Marketing |
Smarties India |
Finalist |
|
Your Stage; Your Story |
Coke Studio |
The Coca-Cola Company |
EssenceMediacom |
India |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties India |
Silver, Finalist |
Enfagrow Essential Unlocks Relevance In One Tap |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Finalist |
Pantene Pinky Promise: Sekarang untuk Selamanya |
Pantene |
Procter & Gamble |
EssenceMediacom |
Indonesia |
Short or Long Form Video | Instant Impact / Promotion |
Smarties Indonesia |
Silver, Bronze |
TM Drives App Interest With Gamification on Mobile |
TM |
Globe Telecom |
EssenceMediacom |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Bronze |
Bia SaiGon - Catch the dragon, Unleash the Fortune |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Silver |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Green Farm - Sustainability as differentiator |
Vinamilk |
Vinamilk |
EssenceMediacom |
Vietnam |
Social Impact Marketing |
Smarties Vietnam |
Finalist |
Nutriboost: New Flavors for the GenZ Curious |
Nutriboost |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Silver |
Ông Th? Childhood Museum - Nostalgia marketing |
Vinamilk |
Vinamilk |
EssenceMediacom |
Vietnam |
Short or Long Form Video | Social Media Marketing |
Smarties Vietnam |
Bronze, Finalist |
P&G: GenZ in Charge - Unmissable Shopportunity |
Procter & Gamble |
Procter & Gamble |
EssenceMediacom |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Instant Impact / Promotion |
Smarties Vietnam |
Silver, Bronze |
adidas Originals Trefoil A pair of classics with a thousand echoes |
adidas Originals |
adidas |
EssenceMediacom |
China |
Cross Platform - All media |
Smarties China |
Bronze |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Gold |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
EssenceMediacom |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
PlayStation Playmakers Gathering Stars to Play the Next Generation |
PlayStation |
Sony |
EssenceMediacom |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Silver |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
EssenceMediacom |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Gentle Care - Brilliant Digestion Educator |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Small Budget, Big Impact | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Silver |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Local Dragon Rises Above Global Giants |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
Brand Experience |
Smarties Vietnam |
Finalist |