MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies - APAC 2024

GroupM


Overall Rank: 6
Points: 230.7
Awards Won: 23
Finalist(s) Achieved: 2

Best in Show(s) Won: 0
Gold(s) Won: 6
Silver(s) Won: 11
Bronze(s) Won: 6
Location: Shanghai
Region: APAC

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Crossing the "T's" in CTV

JioCinema

Network18

GroupM

India

Connected TV

Smarties APAC

Gold

Crossing the "T's" in CTV

JioCinema

Network18

GroupM

India

Connected TV

Smarties India

Finalist

Ek Aur Pehchaan

Cargill

Cargill

GroupM

India

Brand Purpose / Activism

Smarties India

Finalist

adidas Originals Trefoil A pair of classics with a thousand echoes

adidas Originals

adidas

GroupM

China

Cross Platform - All media

Smarties China

Bronze

Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries

Coca-Cola

The Coca-Cola Company

GroupM

China

AI Marketing | Brand Experience

Smarties China

Gold, Bronze

Coca-Cola's incredible summer release event

Coca-Cola

The Coca-Cola Company

GroupM

China

Creator/ Influencer Marketing

Smarties China

Silver

Data Fusion Brings Actual Business Results to Brands

Coca-Cola

The Coca-Cola Company

GroupM

China

Data Insights

Smarties China

Gold

Turning Gameplay into Foreplay

Durex

Reckitt

GroupM

China

Gaming, Gamification & E-Sports | Social Impact Marketing

Smarties China

Gold, Bronze

FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products

FOTILE

FOTILE

GroupM

China

Data Insights

Smarties China

Silver

Chunyue Soda: Add a Little Balance After Meals

Ice Dew

The Coca-Cola Company

GroupM

China

Data Insights

Smarties China

Bronze

Drink Minute Maid during the Chinese New Year, every village loves this flavor

Minute Maid

The Coca-Cola Company

GroupM

China

Cultural Innovation/Innovation/Brand Crossover

Smarties China

Silver

All Roads Lead to Nike Sportchella

Nike

Nike

GroupM

China

Cross Platform - Digital only | CX Marketing

Smarties China

Silver (2)

PlayStation Playmakers Gathering Stars to Play the Next Generation

PlayStation

Sony

GroupM

China

Gaming, Gamification & E-Sports

Smarties China

Silver

Late-Night Encore

Haidilao

Haidilao

GroupM

China

Brand Experience

Smarties China

Silver

Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow

Skittles

Mars

GroupM

China

Brand Experience | O2O / New Retail / Innovative Sales Channels

Smarties China

Silver, Bronze

Snapdragon: Hear the Difference

Snapdragon

Qualcomm

GroupM

China

AI Marketing | Experimental / Innovation Technology

Smarties China

Silver (2)

Lullaby Podcast Series

Sofy

Unicharm

GroupM

China

Social Impact Marketing

Smarties China

Bronze

A bottle of 82-year-old Sprite is no longer a joke

Sprite

The Coca-Cola Company

GroupM

China

CX Marketing | Product / Service Launch | Social Impact Marketing

Smarties China

Gold (2), Silver