Top Media Agencies - APAC 2024
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GroupM
| Overall Rank: | 6 |
| Points: | 230.7 |
| Awards Won: | 23 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 11 |
| Bronze(s) Won: | 6 |
| Location: | Shanghai |
| Region: | APAC |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Crossing the "T's" in CTV |
JioCinema |
Network18 |
GroupM |
India |
Connected TV |
Smarties APAC |
Gold |
Crossing the "T's" in CTV |
JioCinema |
Network18 |
GroupM |
India |
Connected TV |
Smarties India |
Finalist |
Ek Aur Pehchaan |
Cargill |
Cargill |
GroupM |
India |
Brand Purpose / Activism |
Smarties India |
Finalist |
adidas Originals Trefoil A pair of classics with a thousand echoes |
adidas Originals |
adidas |
GroupM |
China |
Cross Platform - All media |
Smarties China |
Bronze |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Gold |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
GroupM |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products |
FOTILE |
FOTILE |
GroupM |
China |
Data Insights |
Smarties China |
Silver |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
GroupM |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
All Roads Lead to Nike Sportchella |
Nike |
Nike |
GroupM |
China |
Cross Platform - Digital only | CX Marketing |
Smarties China |
Silver (2) |
PlayStation Playmakers Gathering Stars to Play the Next Generation |
PlayStation |
Sony |
GroupM |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Silver |
Late-Night Encore |
Haidilao |
Haidilao |
GroupM |
China |
Brand Experience |
Smarties China |
Silver |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
GroupM |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
GroupM |
China |
AI Marketing | Experimental / Innovation Technology |
Smarties China |
Silver (2) |
Lullaby Podcast Series |
Sofy |
Unicharm |
GroupM |
China |
Social Impact Marketing |
Smarties China |
Bronze |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
GroupM |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |