Top Media Agencies APAC 2024
EssenceMediacom
Overall rank
#56
Points
242.7
Awards won
54
Finalists
22
Best in Show
1
Gold
13
Silver
23
Bronze
17
Finalist
22
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Skittles Thematic Campaign: Jump into the Rainbow | Skittles | Mars | EssenceMediacom | China | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Bronze |
| World's first Ultraman-themed Gaokao experience | Snickers | Mars | EssenceMediacom | China | Brand Experience | Smarties APAC | Finalist |
| TATA Children’s Day Relaunch | Tata | Tata Group | EssenceMediacom | China | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist |
| Shell's AI-Driven Campaign to Eco-Mobility | Shell | Shell | EssenceMediacom | China | AI-Driven Creative Excellence | Smarties APAC | Finalist |
| Dulux’s Dual IPs & Idols Amid Economic Slowdown | Dulux | AkzoNobel | EssenceMediacom | China | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver |
| Nostalgia & Newness at The Wonderful Grocery Store | Minute Maid | The Coca-Cola Company | EssenceMediacom | China | Omnichannel Marketing | Smarties APAC | Gold |
| Asking China to Slow Down and Taste the Sweetness | Authentic Tea House | The Coca-Cola Company | EssenceMediacom | China | Real Time Marketing | Smarties APAC | Silver |
| Coca-Cola No Sugar – Diehards Assemble! | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Cross Digital Media Marketing | Smarties APAC | Gold |
| Taste the Future with Coca-Cola Creations Y3000 | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Brand Experience | AI-Driven Creative Excellence | Smarties APAC | Gold, Bronze |
| 1982 Sprite: A Meme Come True | Sprite | The Coca-Cola Company | EssenceMediacom | China | Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Gold (2) |
| Bia SaiGon - Catch the dragon, Unleash the Fortune | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties X | Gold, Bronze (2) |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Best in Show, Gold (2) |
| Fan, Fanta, Fantastic | Fanta | The Coca-Cola Company | EssenceMediacom | Germany | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Coca-Cola AI Dall-E collab -Diwali/Christmas | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | AI-Powered Audience Engagement | Smarties India | Finalist |
| Google Search - "Bolne Se Sab Hoga" | Alphabet | EssenceMediacom | India | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties India | Bronze (2), Finalist | |
| Google Search with your voice, eyes and fingertips | Alphabet | EssenceMediacom | India | Brand Experience | Product and / or Service Launch | Smarties India | Finalist (2) | |
| India’s 1st Voice Enabled brand experience on OTT | Alphabet | EssenceMediacom | India | Data Insights / Contextual Marketing | Personalization | Smarties India | Silver, Finalist | |
| Offline (OOH) to Online (Social) Search Movement | Alphabet | EssenceMediacom | India | Social Media Marketing | Smarties India | Silver | |
| Stay at the latest addition to MMT Homestays – Big | MakeMyTrip | MakeMyTrip | EssenceMediacom | India | Brand Experience | Smarties India | Finalist |
| Thums Up Utha Apni Side Bata | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Real Time Marketing | Smarties India | Silver |
| Unveiling the Future of Possibilities with Pixel 8 | Alphabet | EssenceMediacom | India | Omnichannel Marketing | Smarties India | Finalist | |
| Your Stage; Your Story | Coke Studio | The Coca-Cola Company | EssenceMediacom | India | Omnichannel Marketing | Cross Digital Media Marketing | Smarties India | Silver, Finalist |
| Enfagrow Essential Unlocks Relevance In One Tap | Enfamil | Reckitt | EssenceMediacom | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
| Pantene Pinky Promise: Sekarang untuk Selamanya | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Short or Long Form Video | Instant Impact / Promotion | Smarties Indonesia | Silver, Bronze |
| TM Drives App Interest With Gamification on Mobile | TM | Globe Telecom | EssenceMediacom | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Bronze |
| Bia SaiGon - Catch the dragon, Unleash the Fortune | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Silver |
| Coca-Cola 4 Million Fomotion | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Silver |
| Coca-Cola Foodmarks | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video | Smarties Vietnam | Gold, Silver (3), Bronze, Finalist (2) |
| Green Farm - Sustainability as differentiator | Vinamilk | Vinamilk | EssenceMediacom | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| Nutriboost: New Flavors for the GenZ Curious | Nutriboost | The Coca-Cola Company | EssenceMediacom | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver |
| Ông Th? Childhood Museum - Nostalgia marketing | Vinamilk | Vinamilk | EssenceMediacom | Vietnam | Short or Long Form Video | Social Media Marketing | Smarties Vietnam | Bronze, Finalist |
| P&G: GenZ in Charge - Unmissable Shopportunity | Procter & Gamble | Procter & Gamble | EssenceMediacom | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Instant Impact / Promotion | Smarties Vietnam | Silver, Bronze |
| adidas Originals Trefoil A pair of classics with a thousand echoes | adidas Originals | adidas | EssenceMediacom | China | Cross Platform - All media | Smarties China | Bronze |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | EssenceMediacom | China | Data Insights | Smarties China | Gold |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | EssenceMediacom | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | EssenceMediacom | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | EssenceMediacom | China | Gaming, Gamification & E-Sports | Smarties China | Silver |
| Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow | Skittles | Mars | EssenceMediacom | China | Brand Experience | O2O / New Retail / Innovative Sales Channels | Smarties China | Silver, Bronze |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | EssenceMediacom | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |
| Enfagrow A+: Unlocking Relevance via KOLs | Enfamil | Reckitt | EssenceMediacom | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Gentle Care - Brilliant Digestion Educator | Enfamil | Reckitt | EssenceMediacom | Indonesia | Small Budget, Big Impact | Data Insights / Contextual Marketing | Smarties Indonesia | Silver (2) |
| BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
| Ahhhraoke - Gamifying The Master Channel | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver, Finalist (2) |
| Tet: From Family Trial to Family Bonding | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties Vietnam | Bronze (2), Finalist |
| Local Dragon Rises Above Global Giants | Bia Saigon | ThaiBev | EssenceMediacom | Vietnam | Brand Experience | Smarties Vietnam | Finalist |