Top Media Agencies APAC 2024
Wavemaker
Overall rank
#10
Points
169.5
Awards won
61
Finalists
29
Best in Show
1
Gold
25
Silver
16
Bronze
19
Finalist
29
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Gravity in the kitchen, Success on FOTILE | FOTILE | FOTILE | Wavemaker | China | Data Insights / Contextual Marketing | Personalization | Smarties APAC | Bronze (2) |
| Cadbury Silk Story of Us | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver, Bronze, Finalist (2) |
| Personalizing Celebrations with AI #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising | Smarties APAC | Gold (3) |
| A surprise for 8 Billion People - #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Smarties APAC | Finalist (2) |
| #MyBirthdaySong a Personalized AI Symphony | Cadbury | Mondelez International | Wavemaker | India | WEB 3.0 Technologies Marketing | Smarties APAC | Gold |
| Oreo Bola Mat Bol (Oreo says don't jinx it) | Oreo | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold |
| SIWO: Turning Speechless India into Playful India | Oreo | Mondelez International | Wavemaker | India | Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing | Smarties APAC | Best in Show, Gold (3), Silver (2), Bronze (2), Finalist |
| #ItAllStartsWithAName | Tata Starbucks | Starbucks | Wavemaker | India | Social Impact Marketing | Diversity? & ?Inclusion | Smarties APAC | Finalist (2) |
| How Cadbury 5 Star 'Erased' Valentine's day | Cadbury | Mondelez International | Wavemaker | India | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video | Smarties APAC | Bronze (2), Finalist (2) |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Wavemaker | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| Every cricket enthusiast will play on Dream11 | Dream11 | Dream Sports | Wavemaker | India | Product and / or Service Launch | Smarties APAC | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Cross Digital Media Marketing | Smarties APAC | Gold |
| #AbsolutAllies for Love | Absolut | Pernod Ricard | Wavemaker | India | Brand Purpose / Activism | Smarties India | Finalist |
| #ItAllStartsWithAName | Tata Starbucks | Starbucks | Wavemaker | India | Diversity? & ?Inclusion | Smarties India | Bronze |
| #MomWaaliDiwali with Harpic Bathroom Cleaner | Harpic | Reckitt | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| #MyBirthdaySong a Personalized AI Symphony | Cadbury | Mondelez International | Wavemaker | India | WEB 3.0 Technologies Marketing | Smarties India | Gold |
| #ThisAdIsMyStore Lights Up Diwali for Homepreneurs | Cadbury | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Bronze |
| A surprise for 8 Billion People - #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Gold |
| Blinkit Single Mode x Erase Valentine's Day | Cadbury | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Silver |
| Cadbury 5Star Nothing University | Cadbury | Mondelez International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| Cadbury Chocobakes Cakes-Are you related to Santa? | Cadbury | Mondelez International | Wavemaker | India | Small Budget, Big Impact | Smarties India | Finalist |
| Cadbury Dairy Milk #SitTogether | Cadbury | Mondelez International | Wavemaker | India | Social Impact Marketing | Diversity? & ?Inclusion | Smarties India | Finalist (2) |
| Cadbury Dairy Milk #ThankYouFirstCoach | Cadbury | Mondelez International | Wavemaker | India | Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist (2) |
| Cadbury Dairy Milk CheerForAllSports | Cadbury | Mondelez International | Wavemaker | India | Brand Experience | Smarties India | Finalist |
| Cadbury Silk Story of Us | Cadbury | Mondelez International | Wavemaker | India | Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties India | Gold (2), Silver (2) |
| Co-creating festive campaigns on Quick Commerce | Cadbury | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Gold |
| ConFUSEing Controller -Game On, Parents Off: The S | Cadbury | Mondelez International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
| Doctors Day - Hopes restored, heroes honoured | Sun Pharma | Sun Pharma | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Silver |
| Every cricket enthusiast will play on Dream11 | Dream11 | Dream Sports | Wavemaker | India | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Smarties India | Gold (2) |
| Fire TV Drives Brand Uplift for a L'Oréal Launch | L'Oréal | L'Oréal | Wavemaker | India | Connected TV | Smarties India | Bronze |
| Halloween Hacks | Chupa Chups | Perfetti Van Melle | Wavemaker | India | Instant Impact / Promotion | Smarties India | Silver |
| How Cadbury 5 Star 'Erased' Valentine's day | Cadbury | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties India | Gold, Bronze |
| Media Innovation with Serie Expert DCO Activation | L'Oréal | L'Oréal | Wavemaker | India | Programmatic | Smarties India | Finalist |
| Oreo Bola Mat Bol (Oreo says don't jinx it) | Oreo | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Gold |
| Personalizing Celebrations with AI #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties India | Gold, Silver (2) |
| Royal Stag: A Billion Films for a Billion Fans | Royal Stag Barrel Select | Pernod Ricard | Wavemaker | India | Personalization | Smarties India | Gold |
| SIWO: Turning Speechless India into Playful India | Oreo | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing | Smarties India | Silver (2), Bronze (2), Finalist |
| Unity in Diversity: Imperial Blue Super Hit Nights | Imperial Blue | Pernod Ricard | Wavemaker | India | Personalization | Smarties India | Finalist |
| 32% Sales Boost: Pocky Almond's Personalized Ads | Pocky | Ezaki Glico | Wavemaker | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AQUA: Better Commuter Experience for Jakartans | Aqua | Sofina | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Bronze |
| AQUA: Purity Begins at Home | Aqua | Sofina | Wavemaker | Indonesia | Connected TV | Smarties Indonesia | Finalist |
| AQUAxGoogle: Deliver better time signals using AI | Aqua | Sofina | Wavemaker | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| AXIS #WaktuBisaDibeli: From more data to more time | Axis Bank | Axis Bank | Wavemaker | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| How Pocky converted 1 mil Commoners to Celebrities | Pocky | Ezaki Glico | Wavemaker | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Gold |
| Outsmart scams with Blibli Dunia #TanpaTipuTipu | Bliblimart | Djarum | Wavemaker | Indonesia | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | Smarties Indonesia | Bronze, Finalist |
| The Oreo Pokemon Hunting Game | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Indonesia | Gold |
| Chupa Chups Brings Christmas Cheer to GenZ & Teens | Chupa Chups | Perfetti Van Melle | Wavemaker | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Bronze |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Wavemaker | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Vietnam | Bronze |
| FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products | FOTILE | FOTILE | Wavemaker | China | Data Insights | Smarties China | Silver |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Wavemaker | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| Lucky Twist | Oreo | Mondelez International | Wavemaker | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |