Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Coca-Cola | Soft Drinks | China | 139.0 |
| 2 | Sprite | Soft Drinks | China | 95.6 |
| 3 | Durex | Pharma & Healthcare | China | 91.9 |
| 4 | KFC | Retail | China | 85.4 |
| 5 | Snapdragon | Technology & Electronics | China | 64.2 |
| 6 | Magnetic Engine | Technology & Electronics | China | 51.3 |
| 6 | Oreo | Food | China | 51.3 |
| 8 | Haidilao | Retail | China | 47.1 |
| 9 | Minute Maid | Soft Drinks | China | 43.7 |
| 10 | Heinz | Food | China | 42.7 |
| 10 | Intel | Technology & Electronics | China | 42.7 |
| 10 | Jian Ai Elderly Charity Center | Non-profit, public sector & education | China | 42.7 |
| 10 | Swisse | Food | China | 42.7 |
| 14 | FOTILE | Technology & Electronics | China | 34.8 |
| 15 | Skittles | Food | China | 34.5 |
| 16 | FamilyMart | Retail | China | 34.2 |
| 16 | FILA | Clothing & Accessories | China | 34.2 |
| 16 | Nike | Clothing & Accessories | China | 34.2 |
| 16 | The LEGO Group | Leisure & Entertainment | China | 34.2 |
| 20 | SOFY | Toiletries & Cosmetics | China | 33.5 |
| 21 | Ambrosial | Food | China | 25.6 |
| 21 | Bactroban | Pharma & Healthcare | China | 25.6 |
| 21 | Castrol | Automotive | China | 25.6 |
| 21 | FLIXONASE | Pharma & Healthcare | China | 25.6 |
| 21 | GEELY | Automotive | China | 25.6 |
| 21 | Starbucks | Retail | China | 25.6 |
| 21 | Synear | Food | China | 25.6 |
| 28 | Authentic Tea House | Soft Drinks | China | 17.7 |
| 28 | Dulux | Household & Domestic | China | 17.7 |
| 30 | Cotti Coffee | Retail | China | 17.1 |
| 30 | Elevit | Pharma & Healthcare | China | 17.1 |
| 30 | Estee Lauder | Toiletries & Cosmetics | China | 17.1 |
| 30 | Honor | Technology & Electronics | China | 17.1 |
| 30 | JD.com | Retail | China | 17.1 |
| 30 | Johnnie Walker | Alcoholic Drinks | China | 17.1 |
| 30 | meituan | Retail | China | 17.1 |
| 30 | PlayStation | Technology & Electronics | China | 17.1 |
| 30 | Sheveu | Toiletries & Cosmetics | China | 17.1 |
| 30 | Stride | Food | China | 17.1 |
| 30 | Volvo | Automotive | China | 17.1 |
| 30 | XIAOHONGSHU | Media & Publishing | China | 17.1 |
| 42 | Tourism Australia | Transport & Tourism | China | 9.4 |
| 43 | -196 | Soft Drinks | China | 8.5 |
| 43 | 3CE | Toiletries & Cosmetics | China | 8.5 |
| 43 | adidas Originals | Clothing & Accessories | China | 8.5 |
| 43 | Bisco | Food | China | 8.5 |
| 43 | Caltrate | Pharma & Healthcare | China | 8.5 |
| 43 | ECOVACS | Technology & Electronics | China | 8.5 |
| 43 | Healthcare Co., Ltd | Household & Domestic | China | 8.5 |
| 43 | Ice Dew | Soft Drinks | China | 8.5 |
| 43 | Kao Corporation | Toiletries & Cosmetics | China | 8.5 |
| 43 | Lee Kum Kee | Food | China | 8.5 |
| 43 | Liushen | Toiletries & Cosmetics | China | 8.5 |
| 43 | Nescafe | Soft Drinks | China | 8.5 |
| 43 | Shiny Meadow | Soft Drinks | China | 8.5 |
| 43 | The Singleton | Alcoholic Drinks | China | 8.5 |
| 43 | Toyota | Automotive | China | 8.5 |
| 43 | Unilever | Household & Domestic | China | 8.5 |
| 43 | VIPShop | Retail | China | 8.5 |
| 43 | WALKHERO | Technology & Electronics | China | 8.5 |
| 43 | Xiaomi | Technology & Electronics | China | 8.5 |
| 62 | Rhinocort | Pharma & Healthcare | China | 5.0 |
| 63 | Hoegaarden | Alcoholic Drinks | China | 4.4 |
| 63 | Shell | Automotive | China | 4.4 |
| 63 | Snickers | Food | China | 4.4 |
| 63 | Tata | Household & Domestic | China | 4.4 |