Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2024 Winners

    Advertiser
    Global
    Agency Network
    Global
    Brand
    Global
    Creative Agency
    Global
    Digital/Specialist Agency
    Global
    Holding Company
    Global
    Media Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Agency Network
    North America
    Brand
    North America
    Creative Agency
    North America
    Digital/Specialist Agency
    North America
    Media Agency
    North America
    Solution Provider
    North America
    Advertiser
    Brazil
    Agency Network
    Brazil
    Brand
    Brazil
    Creative Agency
    Brazil
    Digital/Specialist Agency
    Brazil
    Media Agency
    Brazil
    Solution Provider
    Brazil
    Advertiser
    Hispanic LATAM
    Agency Network
    Hispanic LATAM
    Brand
    Hispanic LATAM
    Creative Agency
    Hispanic LATAM
    Digital/Specialist Agency
    Hispanic LATAM
    Media Agency
    Hispanic LATAM
    Solution Provider
    Hispanic LATAM
    Advertiser
    APAC
    Agency Network
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Digital/Specialist Agency
    APAC
    Media Agency
    APAC
    Solution Provider
    APAC
    Advertiser
    India
    Agency Network
    India
    Brand
    India
    Creative Agency
    India
    Digital/Specialist Agency
    India
    Media Agency
    India
    Solution Provider
    India
    Advertiser
    Indonesia
    Agency Network
    Indonesia
    Brand
    Indonesia
    Creative Agency
    Indonesia
    Digital/Specialist Agency
    Indonesia
    Media Agency
    Indonesia
    Solution Provider
    Indonesia
    Advertiser
    Vietnam
    Agency Network
    Vietnam
    Brand
    Vietnam
    Creative Agency
    Vietnam
    Digital/Specialist Agency
    Vietnam
    Media Agency
    Vietnam
    Solution Provider
    Vietnam
    Advertiser
    Thailand
    Agency Network
    Thailand
    Brand
    Thailand
    Creative Agency
    Thailand
    Digital/Specialist Agency
    Thailand
    Media Agency
    Thailand
    Solution Provider
    Thailand
    Advertiser
    Philippines
    Agency Network
    Philippines
    Brand
    Philippines
    Creative Agency
    Philippines
    Digital/Specialist Agency
    Philippines
    Media Agency
    Philippines
    Solution Provider
    Philippines
    Advertiser
    China
    Agency Network
    China
    Brand
    China
    Creative Agency
    China
    Digital/Specialist Agency
    China
    Media Agency
    China
    Solution Provider
    China
    Advertiser
    MEA
    Agency Network
    MEA
    Brand
    MEA
    Creative Agency
    MEA
    Digital/Specialist Agency
    MEA
    Media Agency
    MEA
    Solution Provider
    MEA
    Advertiser
    Europe
    Agency Network
    Europe
    Brand
    Europe
    Creative Agency
    Europe
    Digital/Specialist Agency
    Europe
    Media Agency
    Europe
    Solution Provider
    Europe
    Advertiser
    Germany
    Agency Network
    Germany
    Brand
    Germany
    Creative Agency
    Germany
    Media Agency
    Germany
    Solution Provider
    Germany
    Advertiser
    South Africa
    Agency Network
    South Africa
    Brand
    South Africa
    Creative Agency
    South Africa
    Digital/Specialist Agency
    South Africa
    Media Agency
    South Africa
    Solution Provider
    South Africa
    Advertiser
    Africa
    Agency Network
    Africa
    Brand
    Africa
    Creative Agency
    Africa
    Digital/Specialist Agency
    Africa
    Media Agency
    Africa
    Solution Provider
    Africa
    Advertiser
    MENA
    Agency Network
    MENA
    Brand
    MENA
    Creative Agency
    MENA
    Digital/Specialist Agency
    MENA
    Media Agency
    MENA
    Solution Provider
    MENA
    Advertiser
    KSA
    Agency Network
    KSA
    Brand
    KSA
    Creative Agency
    KSA
    Digital/Specialist Agency
    KSA
    Media Agency
    KSA
    Solution Provider
    KSA
    Advertiser
    Turkey
    Agency Network
    Turkey
    Brand
    Turkey
    Creative Agency
    Turkey
    Digital/Specialist Agency
    Turkey
    Media Agency
    Turkey
    Solution Provider
    Turkey

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Brands - China 2024

Rank Brand Industry Region Points
1 Coca-Cola Soft Drinks China 139.0
2 Sprite Soft Drinks China 95.6
3 Durex Pharma & Healthcare China 91.9
4 KFC Retail China 85.4
5 Snapdragon Technology & Electronics China 64.2
6 Magnetic Engine Technology & Electronics China 51.3
6 Oreo Food China 51.3
8 Haidilao Retail China 47.1
9 Minute Maid Soft Drinks China 43.7
10 Heinz Food China 42.7
10 Intel Technology & Electronics China 42.7
10 Jian Ai Elderly Charity Center Non-profit, public sector & education China 42.7
10 Swisse Food China 42.7
14 FOTILE Technology & Electronics China 34.8
15 Skittles Food China 34.5
16 FamilyMart Retail China 34.2
16 FILA Clothing & Accessories China 34.2
16 Nike Clothing & Accessories China 34.2
16 The LEGO Group Leisure & Entertainment China 34.2
20 SOFY Toiletries & Cosmetics China 33.5
21 Ambrosial Food China 25.6
21 Bactroban Pharma & Healthcare China 25.6
21 Castrol Automotive China 25.6
21 FLIXONASE Pharma & Healthcare China 25.6
21 GEELY Automotive China 25.6
21 Starbucks Retail China 25.6
21 Synear Food China 25.6
28 Authentic Tea House Soft Drinks China 17.7
28 Dulux Household & Domestic China 17.7
30 Cotti Coffee Retail China 17.1
30 Elevit Pharma & Healthcare China 17.1
30 Estee Lauder Toiletries & Cosmetics China 17.1
30 Honor Technology & Electronics China 17.1
30 JD.com Retail China 17.1
30 Johnnie Walker Alcoholic Drinks China 17.1
30 meituan Retail China 17.1
30 PlayStation Technology & Electronics China 17.1
30 Sheveu Toiletries & Cosmetics China 17.1
30 Stride Food China 17.1
30 Volvo Automotive China 17.1
30 XIAOHONGSHU Media & Publishing China 17.1
42 Tourism Australia Transport & Tourism China 9.4
43 -196 Soft Drinks China 8.5
43 3CE Toiletries & Cosmetics China 8.5
43 adidas Originals Clothing & Accessories China 8.5
43 Bisco Food China 8.5
43 Caltrate Pharma & Healthcare China 8.5
43 ECOVACS Technology & Electronics China 8.5
43 Healthcare Co., Ltd Household & Domestic China 8.5
43 Ice Dew Soft Drinks China 8.5
43 Kao Corporation Toiletries & Cosmetics China 8.5
43 Lee Kum Kee Food China 8.5
43 Liushen Toiletries & Cosmetics China 8.5
43 Nescafe Soft Drinks China 8.5
43 Shiny Meadow Soft Drinks China 8.5
43 The Singleton Alcoholic Drinks China 8.5
43 Toyota Automotive China 8.5
43 Unilever Household & Domestic China 8.5
43 VIPShop Retail China 8.5
43 WALKHERO Technology & Electronics China 8.5
43 Xiaomi Technology & Electronics China 8.5
62 Rhinocort  Pharma & Healthcare China 5.0
63 Hoegaarden Alcoholic Drinks China 4.4
63 Shell Automotive China 4.4
63 Snickers Food China 4.4
63 Tata Household & Domestic China 4.4