Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Mindshare Worldwide | WPP | Global | 1330.9 |
| 2 | Dentsu International | Dentsu | Global | 782.6 |
| 3 | OMD Worldwide | Omnicom Group | Global | 410.9 |
| 4 | Global | 396.2 | ||
| 5 | Ogilvy | WPP | Global | 376.1 |
| 6 | Alphabet | Alphabet | Global | 315.8 |
| 7 | GroupM | WPP | Global | 272.2 |
| 8 | MediaCom | WPP | Global | 262.4 |
| 9 | Universal McCann | Interpublic Group | Global | 239.0 |
| 10 | IPG Mediabrands | Interpublic Group | Global | 236.8 |
| 11 | PHD Worldwide | Omnicom Group | Global | 213.4 |
| 12 | Wunderman Thompson | WPP | Global | 195.7 |
| 13 | VMLY&R | WPP | Global | 182.3 |
| 14 | Silverstone | Silverstone | Global | 168.3 |
| 15 | Publicis Worldwide | Publicis Groupe | Global | 158.1 |
| 16 | Isobar | Dentsu | Global | 158.0 |
| 17 | Grey | WPP | Global | 148.5 |
| 18 | Publicis Media | Publicis Groupe | Global | 137.7 |
| 19 | Weber Shandwick | Interpublic Group | Global | 135.9 |
| 20 | MullenLowe Group | Interpublic Group | Global | 135.8 |
| 21 | Leo Burnett | Publicis Groupe | Global | 125.4 |
| 22 | Silverpush | Silverpush | Global | 104.4 |
| 23 | ByteDance | ByteDance | Global | 97.7 |
| 24 | EXP Group | EXP Group | Global | 88.2 |
| 25 | Praekelt | Praekelt | Global | 80.2 |
| 26 | M&C Saatchi | M&C Saatchi | Global | 76.5 |
| 27 | Spotify | Spotify | Global | 73.3 |
| 28 | DDB Worldwide | Omnicom Group | Global | 62.6 |
| 29 | Hakuhodo | Hakuhodo DY Group | Global | 62.4 |
| 30 | Jio Platforms | Reliance Industries Limited | Global | 61.8 |
| 31 | Red Media Group | Red Media Group | Global | 61.8 |
| 32 | DJE Holdings | DJE Holdings | Global | 50.0 |
| 32 | Mail.ru | Mail.ru | Global | 50.0 |
| 32 | Wondrlab | Wondrlab | Global | 50.0 |
| 35 | Madison World | Madison World | Global | 48.4 |
| 36 | McCann Worldgroup | Interpublic Group | Global | 47.2 |
| 37 | Semesta Samara | Semesta Samara | Global | 44.3 |
| 38 | ThinkDigital Group | ThinkDigital Group | Global | 40.4 |
| 39 | BujukRayu | FAB | Global | 40.2 |
| 40 | King James Group | King James Group | Global | 40.1 |
| 41 | Shift | Shift | Global | 39.4 |
| 42 | Flock | Flock | Global | 36.2 |
| 43 | Golden Communication Group | Golden Communication Group | Global | 35.5 |
| 44 | ZenithOptimedia | Publicis Groupe | Global | 28.5 |
| 45 | Mogae | Mogae | Global | 25.2 |
| 46 | Starcom | Publicis Groupe | Global | 21.7 |
| 47 | OLIVER | OLIVER | Global | 20.0 |
| 48 | Golin | Interpublic Group | Global | 17.3 |
| 50 | DM Pratama Group | DM Pratama Group | Global | 16.1 |
| 50 | FCB | Interpublic Group | Global | 16.1 |
| 49 | TBWA Worldwide | Omnicom Group | Global | 16.1 |
| 52 | Adobe | Adobe | Global | 16.0 |
| 53 | Urpoxx Media Group | Access Industries | Global | 15.0 |
| 54 | Octagon | Interpublic Group | Global | 13.1 |
| 54 | The&Partnership | WPP | Global | 13.1 |
| 56 | GroupCom | GroupCom | Global | 12.0 |
| 57 | Telkomsel | Telkomsel | Global | 11.6 |
| 58 | adjust | adjust | Global | 10.3 |
| 59 | AKQA Group | WPP | Global | 10.0 |
| 59 | Havas Media Group | Havas | Global | 10.0 |
| 61 | MSLGroup | Publicis Groupe | Global | 9.4 |
| 62 | DAC Group | DAC Group | Global | 8.6 |
| 63 | Accenture Interactive | Accenture | Global | 8.5 |
| 64 | King | King | Global | 8.1 |
| 64 | Spark Foundry | Publicis Groupe | Global | 8.1 |
| 66 | Vice Media | Vice Media | Global | 8.1 |
| 67 | Lacivert | Lacivert | Global | 6.3 |
| 68 | Altice | Next Private B.V. | Global | 6.1 |
| 69 | MMGY Global | MMGY Global | Global | 5.0 |
| 70 | Hearts & Science | Omnicom Group | Global | 4.3 |
| 71 | GTB | WPP | Global | 4.0 |
| 72 | Larsen and Toubro | Larsen and Toubro | Global | 4.0 |