MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency networks - Global 2020

Dentsu International


Overall Rank: 2
Points: 782.6
Awards Won: 71
Finalist(s) Achieved: 29

Best in Show(s) Won: 3
Gold(s) Won: 23
Silver(s) Won: 25
Bronze(s) Won: 20
Region: Global
Network: Dentsu

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

‘Make Tết Easy Again' With ViettelPay. Challenge Accepted!

ViettelPay

Viettel

Dentsu Redder

Vietnam

Brand awareness, Cross media, Mobile video, Best in show, Cross Mobile Integration

Smarties APAC

Best in Show, Gold, Silver (2), Finalist

Canvas Of Pride

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Purposeful Marketing

Smarties APAC

Silver

Canvas Of Pride

Biti's Hunter

Biti's

Carat

Vietnam

Purposeful Marketing

Smarties APAC

Silver

Extend Your Tet Table, Create More Meaningful Connections This Tet

Coca-Cola

Coca-Cola Company, The

dentsumcgarrybowen

Vietnam

Mobile Video, Cross Media

Smarties APAC

Gold, Finalist

Japan 2019 Rugby World Cup

Mastercard

Mastercard

Carat

Japan

Innovation

Smarties APAC

Gold

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Dentsu Redder

Vietnam

Product / Services Launch, Brand Awareness

Smarties APAC

Bronze, Finalist

Street - The First #Proudlymadeinvietnam

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Mobile Audio / Voice

Smarties APAC

Silver

Digital Vault

İşbank

İşbank

Carat

Turkey

Innovation

Smarties EMEA

Finalist

e-Euro 2020

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Mobile Gaming Gamification & E-Sports

Smarties EMEA

Silver

Energy - This Energy Is For You

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Brand Awareness

Smarties EMEA

Bronze

İşCep Marketplace

İşbank

İşbank

Carat

Turkey

mCommerce

Smarties EMEA

Gold

Maximum Gaming Card

İşbank

İşbank

Carat

Turkey

Product / Services Launch

Smarties EMEA

Gold

Music Is Ours

Fanta

Coca-Cola Company, The

Carat

Turkey

Product / Services Launch, Mobile Social

Smarties EMEA

Bronze (2)

Pay to the Future

İşbank

İşbank

Carat

Turkey

Technology Innovation

Smarties EMEA

Silver

Summer Refreshment 2020

Sprite

Coca-Cola Company, The

Carat

Turkey

Lead Generation / Direct Response / Conversions

Smarties EMEA

Finalist

Support Your Locals with DCO

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Location Based Services or Targeting, Data/Insights, Inclusivity (during the pandemic)

Smarties EMEA

Gold (2), Silver

Augmenting events with Intel's contextual messaging strategy

Intel

Intel Corporation

DWA Media

India

Location Based Services or Targeting

Smarties India

Finalist

Buy The Nation a Beer 24H Referral Campaign

Castle Lager

Anheuser-Busch InBev

Vizeum

South Africa

Marketing : Lead Generation / Direct Response / Conversions, Media : Mobile Gaming Gamification & E-Sports

Smarties South Africa

Bronze (2)

BuMamaBenden

Vodafone

Vodafone

Carat

Turkey

Social Responsibility, Mobile Social

Smarties Turkey

Gold, Bronze

e-Euro 2020

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Mobile Gaming Gamification & E-Sports

Smarties Turkey

Bronze

Energy - This Energy Is For You

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Brand Awareness

Smarties Turkey

Gold

I'm In

Vodafone

Vodafone

Carat

Turkey

Gender Equality in Advertising

Smarties Turkey

Gold

İşCep Marketplace

İşbank

İşbank

Carat

Turkey

mCommerce

Smarties Turkey

Bronze

Maximum Gaming Card

İşbank

İşbank

Carat

Turkey

Product / Services Launch

Smarties Turkey

Silver

Maximum Genç

İşbank

İşbank

Carat

Turkey

Product / Services Launch

Smarties Turkey

Finalist

Music Is Ours

Fanta

Coca-Cola Company, The

Carat

Turkey

Product / Services Launch, Mobile Social

Smarties Turkey

Silver, Bronze

Pay to the Future

İşbank

İşbank

Carat

Turkey

Technology Innovation

Smarties Turkey

Finalist

Red Light

Vodafone

Vodafone

Carat

Turkey

Inclusivity (during the pandemic), Mobile App, App

Smarties Turkey

Silver (2), Bronze

Screen Time

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Data/Insights, Brand Awareness

Smarties Turkey

Silver, Bronze

Summer Refreshment

Sprite

Coca-Cola Company, The

Carat

Turkey

Lead Generation / Direct Response / Conversions

Smarties Turkey

Bronze

Summer Refreshment 2020

Sprite

Coca-Cola Company, The

Carat

Turkey

Mobile Native

Smarties Turkey

Finalist

Support Your Locals with DCO

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Best in Show, Data/Insights, Location Based Services or Targetting, Inclusivity (during the pandemic)

Smarties Turkey

Best in Show, Gold (2), Silver

‘Make Tết Easy Again' With ViettelPay. Challenge Accepted!

ViettelPay

Viettel

Dentsu Redder

Vietnam

Lead Generation / Direct Response / Conversions, Product / Services Launch, Mobile Video

Smarties Vietnam

Silver (2), Finalist

A Branded Conversation Hi-Jacking All Youngsters Attention In Tet

Highlands Coffee

Jollibee Foods Corporation

Dentsu Redder

Vietnam

Product / Services Launch, Mobile Social, Mobile Video, Best In Show

Smarties Vietnam

Best in Show, Gold, Silver (2)

Canvas Of Pride

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Product / Services Launch, Social Impact / Not For Profit, Purposeful Marketing, Innovation & Creativity

Smarties Vietnam

Gold, Silver, Finalist (2)

Canvas Of Pride

Biti's Hunter

Biti's

Carat

Vietnam

Product / Services Launch, Social Impact / Not For Profit, Purposeful Marketing, Innovation & Creativity

Smarties Vietnam

Gold, Silver, Finalist (2)

Ensure Gold X DMC: Superior Lead Generation

Ensure Gold

Abbott

Vizeum

Vietnam

Lead Generation / Direct Response / Conversions, Innovation

Smarties Vietnam

Finalist (2)

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Dentsu Redder

Vietnam

Brand Awareness

Smarties Vietnam

Finalist

Liquid Tetra Launch

Pediasure

Abbott

Vizeum

Vietnam

Cross Mobile Integration

Smarties Vietnam

Finalist

Live The Life You Desire

Generali

Generali

dentsu X

Vietnam

Brand Awareness

Smarties Vietnam

Gold

Men Drive Tet

Total

Total S.A.

Carat

Vietnam

Mobile Video

Smarties Vietnam

Finalist

Roar Your Courage, Uncage Positivity

Tiger

Heineken

Red Star

Vietnam

Cross Media, Purposeful Marketing, Best Use of Mobile To Drive Sales

Smarties Vietnam

Silver (2), Finalist

Sell Away Your Grudges For Tet

Mirinda

PepsiCo

Dentsu Redder

Vietnam

Cross Media, Best Data Driven Display Creative

Smarties Vietnam

Gold, Finalist

Street - The First #Proudlymadeinvietnam

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Finalist (2)

Taste The Chill Cider

Strongbow

Heineken

Red Star

Vietnam

Cross Mobile Integration, Best Use of Mobile To Drive Sales

Smarties Vietnam

Gold, Silver

Tet - Bringing Tet Home

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Cross Media, Mobile Audio / Voice

Smarties Vietnam

Silver, Bronze

That's Sea Spirit

Bivina

Heineken

Red Star

Vietnam

Brand Awareness

Smarties Vietnam

Silver

The Biggest Launch In Vietnam

Heineken Silver

Heineken

Red Star

Vietnam

Brand Awareness, Cross Media

Smarties Vietnam

Bronze, Finalist

UCARE - The fast track innovation wins hearts during the 2nd wave of pandemic

Biti's

Biti's

Dentsu Redder

Vietnam

Innovation & Creativity, Home Production

Smarties Vietnam

Finalist (2)

Your Everyday Life Is A Sport

Revive

PepsiCo

Dentsu Redder

Vietnam

Product / Services Launch

Smarties Vietnam

Bronze

‘Make Tết Easy Again' With ViettelPay. Challenge Accepted!

ViettelPay

Viettel

Dentsu Redder

Vietnam

Mobile App, Product / Services Launch

Smarties X

Bronze, Finalist

Canvas Of Pride

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Social Good

Smarties X

Bronze

Canvas Of Pride

Biti's Hunter

Biti's

Carat

Vietnam

Social Good

Smarties X

Bronze

Energy - This Energy Is For You

Coca-Cola

Coca-Cola Company, The

Carat

Turkey

Cross Media

Smarties X

Gold

Cadillac Live

Cadillac

General Motors

Dentsu

USA

Pivot Marketing

Smarties X

Gold

Cadillac Live

Cadillac

General Motors

Dentsu

USA

Pivot Marketing

Smarties X

Gold

Music is Ours

Fanta

Coca-Cola Company, The

Carat

Turkey

Product / Services Launch

Smarties X

Gold

Safety Inside Out

Durex

Reckitt Benckiser

dentsumcgarrybowen

Vietnam

Social Distancing

Smarties X

Finalist

Street - The First #Proudlymadeinvietnam

Biti's Hunter

Biti's

Dentsu Redder

Vietnam

Multicultural

Smarties X

Finalist

The Fun Stimulator Always-on-content Campaign (2019 - 2020)

Chupa Chups

Perfetti Van Melle

Dentsu One

Vietnam

Mobile Social

Smarties X

Bronze

When You Drive Never Drink

Heineken

Heineken

Red Star

South Africa

Mobile Native

Smarties X

Gold