Top Agency networks Global 2020
Dentsu International
Overall rank
#2
Points
782.6
Awards won
71
Finalists
29
Best in Show
3
Gold
23
Silver
25
Bronze
20
Finalist
29
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| ‘Make Tết Easy Again' With ViettelPay. Challenge Accepted! | ViettelPay | Viettel | Dentsu Redder | Vietnam | Brand awareness, Cross media, Mobile video, Best in show, Cross Mobile Integration | Smarties APAC | Best in Show, Gold, Silver (2), Finalist |
| Canvas Of Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Purposeful Marketing | Smarties APAC | Silver |
| Canvas Of Pride | Biti's Hunter | Biti's | Carat | Vietnam | Purposeful Marketing | Smarties APAC | Silver |
| Extend Your Tet Table, Create More Meaningful Connections This Tet | Coca-Cola | Coca-Cola Company, The | dentsumcgarrybowen | Vietnam | Mobile Video, Cross Media | Smarties APAC | Gold, Finalist |
| Japan 2019 Rugby World Cup | Mastercard | Mastercard | Carat | Japan | Innovation | Smarties APAC | Gold |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Dentsu Redder | Vietnam | Product / Services Launch, Brand Awareness | Smarties APAC | Bronze, Finalist |
| Street - The First #Proudlymadeinvietnam | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Mobile Audio / Voice | Smarties APAC | Silver |
| Digital Vault | İşbank | İşbank | Carat | Turkey | Innovation | Smarties EMEA | Finalist |
| e-Euro 2020 | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Mobile Gaming Gamification & E-Sports | Smarties EMEA | Silver |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Brand Awareness | Smarties EMEA | Bronze |
| İşCep Marketplace | İşbank | İşbank | Carat | Turkey | mCommerce | Smarties EMEA | Gold |
| Maximum Gaming Card | İşbank | İşbank | Carat | Turkey | Product / Services Launch | Smarties EMEA | Gold |
| Music Is Ours | Fanta | Coca-Cola Company, The | Carat | Turkey | Product / Services Launch, Mobile Social | Smarties EMEA | Bronze (2) |
| Pay to the Future | İşbank | İşbank | Carat | Turkey | Technology Innovation | Smarties EMEA | Silver |
| Summer Refreshment 2020 | Sprite | Coca-Cola Company, The | Carat | Turkey | Lead Generation / Direct Response / Conversions | Smarties EMEA | Finalist |
| Support Your Locals with DCO | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Location Based Services or Targeting, Data/Insights, Inclusivity (during the pandemic) | Smarties EMEA | Gold (2), Silver |
| Augmenting events with Intel's contextual messaging strategy | Intel | Intel Corporation | DWA Media | India | Location Based Services or Targeting | Smarties India | Finalist |
| Buy The Nation a Beer 24H Referral Campaign | Castle Lager | Anheuser-Busch InBev | Vizeum | South Africa | Marketing : Lead Generation / Direct Response / Conversions, Media : Mobile Gaming Gamification & E-Sports | Smarties South Africa | Bronze (2) |
| BuMamaBenden | Vodafone | Vodafone | Carat | Turkey | Social Responsibility, Mobile Social | Smarties Turkey | Gold, Bronze |
| e-Euro 2020 | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Mobile Gaming Gamification & E-Sports | Smarties Turkey | Bronze |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Brand Awareness | Smarties Turkey | Gold |
| I'm In | Vodafone | Vodafone | Carat | Turkey | Gender Equality in Advertising | Smarties Turkey | Gold |
| İşCep Marketplace | İşbank | İşbank | Carat | Turkey | mCommerce | Smarties Turkey | Bronze |
| Maximum Gaming Card | İşbank | İşbank | Carat | Turkey | Product / Services Launch | Smarties Turkey | Silver |
| Maximum Genç | İşbank | İşbank | Carat | Turkey | Product / Services Launch | Smarties Turkey | Finalist |
| Music Is Ours | Fanta | Coca-Cola Company, The | Carat | Turkey | Product / Services Launch, Mobile Social | Smarties Turkey | Silver, Bronze |
| Pay to the Future | İşbank | İşbank | Carat | Turkey | Technology Innovation | Smarties Turkey | Finalist |
| Red Light | Vodafone | Vodafone | Carat | Turkey | Inclusivity (during the pandemic), Mobile App, App | Smarties Turkey | Silver (2), Bronze |
| Screen Time | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Data/Insights, Brand Awareness | Smarties Turkey | Silver, Bronze |
| Summer Refreshment | Sprite | Coca-Cola Company, The | Carat | Turkey | Lead Generation / Direct Response / Conversions | Smarties Turkey | Bronze |
| Summer Refreshment 2020 | Sprite | Coca-Cola Company, The | Carat | Turkey | Mobile Native | Smarties Turkey | Finalist |
| Support Your Locals with DCO | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Best in Show, Data/Insights, Location Based Services or Targetting, Inclusivity (during the pandemic) | Smarties Turkey | Best in Show, Gold (2), Silver |
| ‘Make Tết Easy Again' With ViettelPay. Challenge Accepted! | ViettelPay | Viettel | Dentsu Redder | Vietnam | Lead Generation / Direct Response / Conversions, Product / Services Launch, Mobile Video | Smarties Vietnam | Silver (2), Finalist |
| A Branded Conversation Hi-Jacking All Youngsters Attention In Tet | Highlands Coffee | Jollibee Foods Corporation | Dentsu Redder | Vietnam | Product / Services Launch, Mobile Social, Mobile Video, Best In Show | Smarties Vietnam | Best in Show, Gold, Silver (2) |
| Canvas Of Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Product / Services Launch, Social Impact / Not For Profit, Purposeful Marketing, Innovation & Creativity | Smarties Vietnam | Gold, Silver, Finalist (2) |
| Canvas Of Pride | Biti's Hunter | Biti's | Carat | Vietnam | Product / Services Launch, Social Impact / Not For Profit, Purposeful Marketing, Innovation & Creativity | Smarties Vietnam | Gold, Silver, Finalist (2) |
| Ensure Gold X DMC: Superior Lead Generation | Ensure Gold | Abbott | Vizeum | Vietnam | Lead Generation / Direct Response / Conversions, Innovation | Smarties Vietnam | Finalist (2) |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Dentsu Redder | Vietnam | Brand Awareness | Smarties Vietnam | Finalist |
| Liquid Tetra Launch | Pediasure | Abbott | Vizeum | Vietnam | Cross Mobile Integration | Smarties Vietnam | Finalist |
| Live The Life You Desire | Generali | Generali | dentsu X | Vietnam | Brand Awareness | Smarties Vietnam | Gold |
| Men Drive Tet | Total | Total S.A. | Carat | Vietnam | Mobile Video | Smarties Vietnam | Finalist |
| Roar Your Courage, Uncage Positivity | Tiger | Heineken | Red Star | Vietnam | Cross Media, Purposeful Marketing, Best Use of Mobile To Drive Sales | Smarties Vietnam | Silver (2), Finalist |
| Sell Away Your Grudges For Tet | Mirinda | PepsiCo | Dentsu Redder | Vietnam | Cross Media, Best Data Driven Display Creative | Smarties Vietnam | Gold, Finalist |
| Street - The First #Proudlymadeinvietnam | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Finalist (2) |
| Taste The Chill Cider | Strongbow | Heineken | Red Star | Vietnam | Cross Mobile Integration, Best Use of Mobile To Drive Sales | Smarties Vietnam | Gold, Silver |
| Tet - Bringing Tet Home | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Cross Media, Mobile Audio / Voice | Smarties Vietnam | Silver, Bronze |
| That's Sea Spirit | Bivina | Heineken | Red Star | Vietnam | Brand Awareness | Smarties Vietnam | Silver |
| The Biggest Launch In Vietnam | Heineken Silver | Heineken | Red Star | Vietnam | Brand Awareness, Cross Media | Smarties Vietnam | Bronze, Finalist |
| UCARE - The fast track innovation wins hearts during the 2nd wave of pandemic | Biti's | Biti's | Dentsu Redder | Vietnam | Innovation & Creativity, Home Production | Smarties Vietnam | Finalist (2) |
| Your Everyday Life Is A Sport | Revive | PepsiCo | Dentsu Redder | Vietnam | Product / Services Launch | Smarties Vietnam | Bronze |
| ‘Make Tết Easy Again' With ViettelPay. Challenge Accepted! | ViettelPay | Viettel | Dentsu Redder | Vietnam | Mobile App, Product / Services Launch | Smarties X | Bronze, Finalist |
| Canvas Of Pride | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Social Good | Smarties X | Bronze |
| Canvas Of Pride | Biti's Hunter | Biti's | Carat | Vietnam | Social Good | Smarties X | Bronze |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | Carat | Turkey | Cross Media | Smarties X | Gold |
| Cadillac Live | Cadillac | General Motors | Dentsu | USA | Pivot Marketing | Smarties X | Gold |
| Cadillac Live | Cadillac | General Motors | Dentsu | USA | Pivot Marketing | Smarties X | Gold |
| Music is Ours | Fanta | Coca-Cola Company, The | Carat | Turkey | Product / Services Launch | Smarties X | Gold |
| Safety Inside Out | Durex | Reckitt Benckiser | dentsumcgarrybowen | Vietnam | Social Distancing | Smarties X | Finalist |
| Street - The First #Proudlymadeinvietnam | Biti's Hunter | Biti's | Dentsu Redder | Vietnam | Multicultural | Smarties X | Finalist |
| The Fun Stimulator Always-on-content Campaign (2019 - 2020) | Chupa Chups | Perfetti Van Melle | Dentsu One | Vietnam | Mobile Social | Smarties X | Bronze |
| When You Drive Never Drink | Heineken | Heineken | Red Star | South Africa | Mobile Native | Smarties X | Gold |