MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency networks Global 2020

Universal McCann

Overall rank

#9

Points

239.0

Awards won

16

Finalists

13

Region
Global
Network
Interpublic Group
Best in Show 0
Gold 4
Silver 5
Bronze 7
Finalist 13

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
CallMe VDO First Voice Detection Banner DTAC DTAC UM Thailand Mobile Audio / Voice, Most Engaging Mobile Creative Smarties APAC Gold (2)
Redefining concert experiences with Spotify on Stage Spotify Spotify UM Indonesia Mobile Social, Most Engaging Mobile Creative Smarties APAC Silver (2)
Festive Campaign MultiChoice Naspers UM South Africa Lead Generation / Direct Response / Conversions, Mobile Social Smarties EMEA Bronze, Finalist
Redefining concert experiences with Spotify on Stage Spotify Spotify UM Indonesia Mobile Social, Most Engaging Mobile Creative Smarties Indonesia Gold, Silver
CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic RAKBANK RAKBANK UM MENA Customer Experience, Product / Services Launch, Location Based Services or Targeting, Data/Insights Smarties MENA Gold, Bronze, Finalist (2)
Dettol Shower Gel Dettol Reckitt Benckiser UM MENA Product / Services Launch, Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Video Smarties MENA Bronze, Finalist (3)
Prediction Meets Tradition- Striking Gold with Machine Learning RAKBANK RAKBANK UM MENA Machina Learning and AI, Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights Smarties MENA Silver, Bronze, Finalist (2)
Rani Rani Aujan Group Holding UM MENA Brand Awareness, Product / Services Launch, Mobile Gaming Gamification & E-Sports, Mobile Video Smarties MENA Finalist (4)
Stay at Home Campaign STC Pay Saudi Telecom Company UM MENA Lead Generation / Direct Response / Conversions, mCommerce, Mobile App, App Smarties MENA Silver, Bronze (3)
Thirst For Yours Sprite Coca-Cola Company, The UM USA Brand Awareness Smarties X Finalist