MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency networks - Global 2020

Universal McCann


Overall Rank: 9
Points: 239.0
Awards Won: 16
Finalist(s) Achieved: 13

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 5
Bronze(s) Won: 7
Region: Global
Network: Interpublic Group

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

CallMe VDO First Voice Detection Banner

DTAC

DTAC

UM

Thailand

Mobile Audio / Voice, Most Engaging Mobile Creative

Smarties APAC

Gold (2)

Redefining concert experiences with Spotify on Stage

Spotify

Spotify

UM

Indonesia

Mobile Social, Most Engaging Mobile Creative

Smarties APAC

Silver (2)

Festive Campaign

MultiChoice

Naspers

UM

South Africa

Lead Generation / Direct Response / Conversions, Mobile Social

Smarties EMEA

Bronze, Finalist

Redefining concert experiences with Spotify on Stage

Spotify

Spotify

UM

Indonesia

Mobile Social, Most Engaging Mobile Creative

Smarties Indonesia

Gold, Silver

CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic

RAKBANK

RAKBANK

UM

MENA

Customer Experience, Product / Services Launch, Location Based Services or Targeting, Data/Insights

Smarties MENA

Gold, Bronze, Finalist (2)

Dettol Shower Gel

Dettol

Reckitt Benckiser

UM

MENA

Product / Services Launch, Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Video

Smarties MENA

Bronze, Finalist (3)

Prediction Meets Tradition- Striking Gold with Machine Learning

RAKBANK

RAKBANK

UM

MENA

Machina Learning and AI, Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights

Smarties MENA

Silver, Bronze, Finalist (2)

Rani

Rani

Aujan Group Holding

UM

MENA

Brand Awareness, Product / Services Launch, Mobile Gaming Gamification & E-Sports, Mobile Video

Smarties MENA

Finalist (4)

Stay at Home Campaign

STC Pay

Saudi Telecom Company

UM

MENA

Lead Generation / Direct Response / Conversions, mCommerce, Mobile App, App

Smarties MENA

Silver, Bronze (3)

Thirst For Yours

Sprite

Coca-Cola Company, The

UM

USA

Brand Awareness

Smarties X

Finalist