Top Agency networks - Global 2020
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Mindshare Worldwide
| Overall Rank: | 1 |
| Points: | 1330.9 |
| Awards Won: | 108 |
| Finalist(s) Achieved: | 52 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 30 |
| Silver(s) Won: | 36 |
| Bronze(s) Won: | 40 |
| Region: | Global |
| Network: | WPP |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#GrowHappyDiRumahAja with Spotify |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties APAC |
Finalist |
#SafeInTheRain |
Provincial Electricity Authority |
Provincial Electricity Authority |
Mindshare |
Thailand |
Social Impact / Not for Profit |
Smarties APAC |
Bronze |
A cup from home |
Nescafé |
Nestlé |
Mindshare |
Indonesia |
Home Production |
Smarties APAC |
Gold |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
Mindshare |
Philippines |
Brand awareness, mobile video |
Smarties APAC |
Bronze (2) |
Keep a CLEAR Head (Hand free gaming Experience) |
Clear |
Unilever |
Mindshare |
Thailand |
Innovation |
Smarties APAC |
Finalist |
Lane - Embrace The Soul Of North Social Life Culture |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Product / Services Launch, Brand Awareness |
Smarties APAC |
Bronze, Finalist |
Lime Flavour |
Pepsi |
PepsiCo |
Mindshare |
Thailand |
Mobile Social, Innovation & Creativity |
Smarties APAC |
Finalist (2) |
Nutritods 2020 |
Dancow |
Nestlé |
Mindshare |
Indonesia |
Product / Services Launch |
Smarties APAC |
Bronze |
Pemilan Mobile Campaign |
Wall's |
Unilever |
Mindshare |
Indonesia |
Best Data Driven Display Creative |
Smarties APAC |
Silver |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
Mindshare |
Indonesia |
Product / Services Launch |
Smarties APAC |
Silver |
Really Can |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Cross Media |
Smarties APAC |
Silver |
S26 AR Book |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties APAC |
Silver |
Sonic the Hedgehog, Catch Him If You Can |
United International Pictures |
Paramount Pictures |
Mindshare |
Philippines |
Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Bronze |
Toc Tien AI Influencer |
Clear |
Unilever |
Mindshare |
Vietnam |
Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity |
Smarties APAC |
Gold, Finalist (3) |
Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale |
Breeze |
Unilever |
Mindshare |
Philippines |
Best Data Driven Display Creative |
Smarties APAC |
Bronze |
Unlimited Moves |
Rexona |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not for Profit |
Smarties APAC |
Silver |
With You On The Road Ahead |
Castrol |
BP |
Mindshare |
Vietnam |
Relationship Building / CRM |
Smarties APAC |
Silver |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Mindshare |
Turkey |
Inclusivity (during the pandemic) |
Smarties EMEA |
Silver |
Elidor X Udemy |
Elidor |
Unilever |
Mindshare |
Turkey |
Lead Generation / Direct Response / Conversions |
Smarties EMEA |
Silver |
Good Loop Donation |
Love Beauty and Planet |
Unilever |
Mindshare |
Turkey |
Mobile Video |
Smarties EMEA |
Gold |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
Mindshare |
Turkey |
Mobile Audio / Voice |
Smarties EMEA |
Silver |
MB Campaign #PleasureAtHome |
Magnum |
Unilever |
Mindshare |
Turkey |
Customer Experience |
Smarties EMEA |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Gender Equality in Advertising, Product / Services Launch |
Smarties EMEA |
Silver, Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Mindshare |
Turkey |
Promotion |
Smarties EMEA |
Finalist |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
Mindshare |
Turkey |
Brand Awareness |
Smarties EMEA |
Finalist |
#StayAtHome |
Kingfisher |
United Breweries Group |
Mindshare |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
Creating a new Advice touchpoint |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Mobile Audio / Voice |
Smarties India |
Finalist |
Making India Engage with the #ABCofBudget2020 |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Most Engaging Mobile Creative |
Smarties India |
Silver |
Play to Learn the #ABCofTaxes |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Mobile Gaming Gamification & E-Sports |
Smarties India |
Finalist |
The ABC of Money Advice |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Mobile Video, Seamless Consumer Experience, Home Production |
Smarties India |
Silver, Bronze, Finalist |
What if you could #InteractWithTheFuture ? |
Aditya Birla Capital |
Aditya Birla Capital |
Mindshare |
India |
Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show |
Smarties India |
Best in Show, Gold (2), Silver, Bronze |
2020 |
Dancow Nutritods |
Nestlé |
Mindshare |
Indonesia |
Product / Services Launch, Seamless Consumer Experience, Brand Awareness |
Smarties Indonesia |
Gold, Silver, Finalist |
#CuciTanganmuCuciMukamu |
Pond's |
Unilever |
Mindshare |
Indonesia |
Innovation & Creativity |
Smarties Indonesia |
Finalist |
#GrowHappyDiRumahAja with Spotify |
Lactogrow |
Nestlé |
Mindshare |
Indonesia |
Cross Mobile Integration |
Smarties Indonesia |
Finalist |
A cup from home |
Nescafé |
Nestlé |
Mindshare |
Indonesia |
Home Production |
Smarties Indonesia |
Gold |
Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Bronze |
Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign |
Citra |
Unilever |
Mindshare |
Indonesia |
Purposeful Marketing |
Smarties Indonesia |
Finalist |
KitKat4Takjil Ramadan |
KitKat |
Nestlé |
Mindshare |
Indonesia |
Mobile Social |
Smarties Indonesia |
Gold |
My Story and You 2019 |
Dancow Excelnutri+ |
Nestlé |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Parent Fest |
Dancow |
Nestlé |
Mindshare |
Indonesia |
Cross Media, Seamless Consumer Experience |
Smarties Indonesia |
Bronze, Finalist |
Pemilan Mobile Campaign |
Wall's |
Unilever |
Mindshare |
Indonesia |
Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative |
Smarties Indonesia |
Silver, Bronze, Finalist |
Pond’s Men x Star Wars Dirt Fader Mobile Campaign |
Pond's |
Unilever |
Mindshare |
Indonesia |
Location Based Services or Targeting |
Smarties Indonesia |
Finalist |
Ramadan 2020 |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Cross Media |
Smarties Indonesia |
Bronze |
Really Can |
Bear Brand |
Nestlé |
Mindshare |
Indonesia |
Lead Generation / Direct Response / Conversions, Cross Mobile Integration |
Smarties Indonesia |
Gold, Bronze |
S26 "Yuma" From Learning To Be Great |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Mobile Video, Best Use of Mobile To Drive Sales |
Smarties Indonesia |
Finalist (2) |
S26 #CaraPintarMam Ini Hasilnya |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show |
Smarties Indonesia |
Best in Show, Bronze (2), Finalist |
S26 AR Book |
Wyeth Nutrition |
Nestlé |
Mindshare |
Indonesia |
Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales |
Smarties Indonesia |
Gold (3), Silver, Finalist |
Soccer Star Challenge |
Rexona |
Unilever |
Mindshare |
Indonesia |
Mobile Gaming Gamification & E-Sports, Home Production |
Smarties Indonesia |
Silver, Bronze |
Spreads Happiness and Cheer During a COVID-stricken Ramadan |
Wall's |
Unilever |
Mindshare |
Indonesia |
Best Brand Experience in Mobile Rich Media |
Smarties Indonesia |
Finalist |
Unlimited Moves |
Rexona |
Unilever |
Mindshare |
Indonesia |
Social Impact / Not For Profit, Product / Services Launch, Cross Media |
Smarties Indonesia |
Gold, Silver, Bronze |
Kotex |
Kotex |
Kimberly-Clark |
Mindshare |
MENA |
Mobile Video |
Smarties MENA |
Silver |
#BlackVoicesCreate |
Gushers / Fruit by the Foot |
General Mills |
Mindshare |
USA |
Mobile Social, Multicultural, Social Good |
Smarties North America |
Silver (2), Bronze |
Black Community PMP |
Kotex |
Kimberly-Clark |
Mindshare |
USA |
Multicultural |
Smarties North America |
Bronze |
Game Better With Butterfinger |
Butterfinger |
Ferrero International |
Mindshare |
USA |
Mobile Gaming Gamification & E-Sports |
Smarties North America |
Finalist |
#PEPcares |
PEP |
Pepkor |
Mindshare |
South Africa |
Media : Mobile Social |
Smarties South Africa |
Bronze |
Clear Stay At Home |
Clear |
Unilever |
Mindshare |
Turkey |
Location Based Services or Targeting |
Smarties Turkey |
Finalist |
Do Something Sweet at Home |
Carte d'Or |
Unilever |
Mindshare |
Turkey |
Inclusivity (during the pandemic), Customer Experience |
Smarties Turkey |
Bronze, Finalist |
Good Loop Donation |
Love Beauty and Planet |
Unilever |
Mindshare |
Turkey |
Mobile Video |
Smarties Turkey |
Finalist |
International Women's Day - Afife Jale |
Yapı Kredi |
Yapı Kredi |
Mindshare |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Bronze |
Keyf-i Turk Faladdin Integration |
Nescafé |
Nestlé |
Mindshare |
Turkey |
Innovation, Customer Experience, Lead Generation / Direct Response / Conversions, Promotion, Mobile Native |
Smarties Turkey |
Silver (2), Bronze (2), Finalist |
Keyf-i Turk Ignation Labs |
Nescafé |
Nestlé |
Mindshare |
Turkey |
Mobile Native, Mobile Video, Mobile Search |
Smarties Turkey |
Bronze (2), Finalist |
Legendary Crack Sound x Spotify 3d Audio |
Magnum |
Unilever |
Mindshare |
Turkey |
Mobile Audio / Voice |
Smarties Turkey |
Gold |
Lock Down Campaign |
Ford |
The Ford Motor Company |
Mindshare |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Turkey Very Attractive |
Turkcell |
Turkcell Holding |
Mindshare |
Turkey |
Brand Awareness |
Smarties Turkey |
Finalist |
TV Summer School |
Max Ice Cream |
Unilever |
Mindshare |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
Unicornetto Lovers Fountain |
Cornetto |
Unilever |
Mindshare |
Turkey |
Promotion |
Smarties Turkey |
Bronze |
World Mobile Launch |
Yapı Kredi |
Yapı Kredi |
Mindshare |
Turkey |
Brand Awareness |
Smarties Turkey |
Bronze |
Conversational Commerce |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Lead Generation / Direct Response / Conversions |
Smarties Vietnam |
Finalist |
Delightful Summer Melodies |
Tea+ |
PepsiCo |
Mindshare |
Vietnam |
Mobile Audio / Voice |
Smarties Vietnam |
Bronze |
Follow Me Don’t Cha |
Tea+ |
PepsiCo |
Mindshare |
Vietnam |
Most Engaging Mobile Creative |
Smarties Vietnam |
Finalist |
Heat shock or Chi shock? |
Tea+ |
PepsiCo |
Mindshare |
Vietnam |
Most Engaging Mobile Creative |
Smarties Vietnam |
Finalist |
Lane - Embrace The Soul Of North Social Life Culture |
Pepsi |
PepsiCo |
Mindshare |
Vietnam |
Brand Awareness |
Smarties Vietnam |
Finalist |
Magically turn your kids’ doodles into food orders |
GrabFood |
Grab |
Mindshare |
Vietnam |
Innovation, Purposeful Marketing, Seamless Consumer Experience |
Smarties Vietnam |
Gold, Silver, Finalist |
Sell Away Your Grudges For Tet |
Mirinda |
PepsiCo |
Mindshare |
Vietnam |
Cross Media, Best Data Driven Display Creative |
Smarties Vietnam |
Gold, Finalist |
Shoo Away The Heat |
7 Up |
PepsiCo |
Mindshare |
Vietnam |
Promotion, Seamless Consumer Experience |
Smarties Vietnam |
Finalist (2) |
Stay Fit @Home – The New Norm in Social Distancing |
Revive |
PepsiCo |
Mindshare |
Vietnam |
Mobile Video |
Smarties Vietnam |
Bronze |
With You On The Road Ahead |
Castrol |
BP |
Mindshare |
Vietnam |
Relationship Building / CRM |
Smarties Vietnam |
Gold |
Your Everyday Life Is A Sport |
Revive |
PepsiCo |
Mindshare |
Vietnam |
Product / Services Launch |
Smarties Vietnam |
Bronze |
#BlackVoicesCreate |
Gushers / Fruit by the Foot |
General Mills |
Mindshare |
USA |
Multicultural |
Smarties X |
Bronze |
A fund raising Initiative to provide 2.5 million meals In India |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Good |
Smarties X |
Gold |
Black Community PMP |
Kotex |
Kimberly-Clark |
Mindshare |
USA |
Multicultural |
Smarties X |
Finalist |
COVID-19: How Vietnam Beat Rest of the World |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact / Not For Profit, User Generated, mCommerce |
Smarties X |
Bronze (3) |
Creating a trusted service for girls and overcoming taboos |
Kotex |
Kimberly-Clark |
Mindshare |
Russia |
mCommerce, Relationship Building / CRM, Promotion, Mobile Social |
Smarties X |
Gold, Silver (2), Bronze |
Delivering hygiene one meal at a time |
Lifebuoy |
Unilever |
Mindshare |
India |
Lead Generation / Direct Response / Conversions, Cross Media |
Smarties X |
Gold, Silver |
Deo Dry Serum Mobile Campaign |
Dove |
Unilever |
Mindshare |
Philippines |
Mobile Video |
Smarties X |
Bronze |
Elidor X Udemy |
Elidor |
Unilever |
Mindshare |
Turkey |
Social Distancing |
Smarties X |
Finalist |
Essentials on Wheels |
Unilever |
Unilever |
Mindshare |
India |
mCommerce |
Smarties X |
Bronze |
Face Your Hesitations and #SeeWhatHappens |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Mobile Integration, Innovation |
Smarties X |
Silver, Bronze |
From Tianyi with Love |
Nescafé |
Nestlé |
Mindshare |
China |
Innovation, VR/AR/MR |
Smarties X |
Gold, Silver |
Infallible Hotpot Challenge |
L'Oréal |
L'Oréal |
Mindshare |
China |
Promotion |
Smarties X |
Gold |
Joyride: Getting Reluctant Runners Running |
Nike |
Nike |
Mindshare |
China |
Mobile Gaming Gamification & E-Sports, Cross Mobile Integration |
Smarties X |
Gold, Silver |
Live Just Don't Quit |
Nike |
Nike |
Mindshare |
China |
Social Distancing, Social Good |
Smarties X |
Gold, Silver |
Men Swipes All: Hijacking League of Legends |
Clear |
Unilever |
Mindshare |
Vietnam |
Mobile Gaming Gamification & E-Sports, Brand Awareness |
Smarties X |
Silver, Finalist |
Next%: Speed is Your Currency |
Nike |
Nike |
Mindshare |
China |
mCommerce, Relationship Building / CRM |
Smarties X |
Gold, Silver |
Pollution Alert System |
Blueair |
Unilever |
Mindshare |
India |
Location Based Services or Targeting |
Smarties X |
Gold |
Pray for Kay |
OMO |
Unilever |
Mindshare |
Vietnam |
Mobile Social, Social Impact / Not For Profit |
Smarties X |
Finalist (2) |
Real-Time Infection Alert System |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Location Based Services or Targeting, Data/Insights |
Smarties X |
Gold (2) |
Super Relatable |
SuperNAN |
Nestlé |
Mindshare |
China |
Data/Insights |
Smarties X |
Silver |
Toc Tien AI Influencer |
Clear |
Unilever |
Mindshare |
Vietnam |
Machine Learning and AI |
Smarties X |
Silver |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Mindshare |
Turkey |
Product / Services Launch |
Smarties X |
Finalist |
When Indian Youth practiced The New Normal With Swag |
Pepsi |
PepsiCo |
Mindshare |
India |
Social Distancing, User Generated |
Smarties X |
Gold (2) |