Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | Mindshare Worldwide | WPP | EMEA | 1430.8 |
| 2 | Dentsu International | Dentsu | EMEA | 998.0 |
| 3 | Leo Burnett | Publicis Groupe | EMEA | 750.1 |
| 4 | EssenceMediacom | WPP | EMEA | 659.0 |
| 5 | Wavemaker | WPP | EMEA | 642.2 |
| 6 | PHD Worldwide | Omnicom Group | EMEA | 480.8 |
| 7 | Havas Media Group | Havas Group | EMEA | 360.3 |
| 8 | Publicis Worldwide | Publicis Groupe | EMEA | 357.4 |
| 9 | MullenLowe Group | Interpublic Group | EMEA | 314.1 |
| 10 | GroupM | WPP | EMEA | 312.7 |
| 11 | McCann Worldgroup | Interpublic Group | EMEA | 307.2 |
| 12 | VMLY&R | WPP | EMEA | 240.1 |
| 13 | Wunderman Thompson | WPP | EMEA | 233.0 |
| 14 | Starcom | Publicis Groupe | EMEA | 226.7 |
| 15 | IPG Mediabrands | Interpublic Group | EMEA | 216.2 |
| 16 | OMD Worldwide | Omnicom Group | EMEA | 208.4 |
| 17 | Ogilvy | WPP | EMEA | 164.3 |
| 18 | Publicis Media | Publicis Groupe | EMEA | 148.8 |
| 19 | Havas Creative Group | Havas Group | EMEA | 146.2 |
| 20 | BBDO Worldwide | Omnicom Group | EMEA | 129.5 |
| 21 | DDB Worldwide | Omnicom Group | EMEA | 108.7 |
| 22 | Serviceplan | EMEA | 103.4 | |
| 23 | Cheil Worldwide | EMEA | 92.0 | |
| 24 | Hearts & Science | Omnicom Group | EMEA | 90.1 |
| 25 | Hakuhodo | Hakuhodo DY Group | EMEA | 86.9 |
| 26 | Madison World | EMEA | 84.8 | |
| 27 | S4 Capital | EMEA | 80.5 | |
| 28 | FLAGCX | Accenture | EMEA | 74.1 |
| 29 | Performics | Publicis Groupe | EMEA | 66.2 |
| 30 | M&C Saatchi | EMEA | 64.3 | |
| 31 | Full Sense Group | EMEA | 51.4 | |
| 32 | Zenith | Publicis Groupe | EMEA | 48.2 |
| 33 | Future Creative Network | EMEA | 40.2 | |
| 34 | The&Partnership | EMEA | 39.1 | |
| 35 | fischerAppelt | EMEA | 35.1 | |
| 36 | LEO Digital Network | EMEA | 34.3 | |
| 37 | FAB | EMEA | 32.2 | |
| 38 | Seven.One Entertainment | EMEA | 24.2 | |
| 39 | Crispin Porter + Bogusky | Stagwell | EMEA | 24.1 |
| 40 | Omnicom Media Group | Omnicom Group | EMEA | 16.4 |
| 41 | R/GA | Interpublic Group | EMEA | 16.1 |
| 41 | Spark Foundry | Publicis Groupe | EMEA | 16.1 |
| 43 | Weber Shandwick | Interpublic Group | EMEA | 8.0 |
| 44 | Grey Group | WPP | EMEA | 5.9 |
| 45 | Golden Communication Group | EMEA | 4.5 | |
| 46 | MMGY Global | EMEA | 4.2 | |
| 47 | ADK Group | EMEA | 4.0 | |
| 47 | Digitas | Publicis Groupe | EMEA | 4.0 |
| 47 | HAUS | EMEA | 4.0 | |
| 47 | Master,co. | EMEA | 4.0 | |
| 47 | Mother | EMEA | 4.0 | |
| 47 | Qrius | EMEA | 4.0 |