Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Agency Networks - EMEA 2023

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP EMEA 1430.8
2 Dentsu International Dentsu EMEA 998.0
3 Leo Burnett Publicis Groupe EMEA 750.1
4 EssenceMediacom WPP EMEA 659.0
5 Wavemaker WPP EMEA 642.2
6 PHD Worldwide Omnicom Group EMEA 480.8
7 Havas Media Group Havas Group EMEA 360.3
8 Publicis Worldwide Publicis Groupe EMEA 357.4
9 MullenLowe Group Interpublic Group EMEA 314.1
10 GroupM WPP EMEA 312.7
11 McCann Worldgroup Interpublic Group EMEA 307.2
12 VMLY&R WPP EMEA 240.1
13 Wunderman Thompson WPP EMEA 233.0
14 Starcom Publicis Groupe EMEA 226.7
15 IPG Mediabrands Interpublic Group EMEA 216.2
16 OMD Worldwide Omnicom Group EMEA 208.4
17 Ogilvy WPP EMEA 164.3
18 Publicis Media Publicis Groupe EMEA 148.8
19 Havas Creative Group Havas Group EMEA 146.2
20 BBDO Worldwide Omnicom Group EMEA 129.5
21 DDB Worldwide Omnicom Group EMEA 108.7
22 Serviceplan EMEA 103.4
23 Cheil Worldwide EMEA 92.0
24 Hearts & Science Omnicom Group EMEA 90.1
25 Hakuhodo Hakuhodo DY Group EMEA 86.9
26 Madison World EMEA 84.8
27 S4 Capital EMEA 80.5
28 FLAGCX Accenture EMEA 74.1
29 Performics Publicis Groupe EMEA 66.2
30 M&C Saatchi EMEA 64.3
31 Full Sense Group EMEA 51.4
32 Zenith Publicis Groupe EMEA 48.2
33 Future Creative Network EMEA 40.2
34 The&Partnership EMEA 39.1
35 fischerAppelt EMEA 35.1
36 LEO Digital Network EMEA 34.3
37 FAB EMEA 32.2
38 Seven.One Entertainment EMEA 24.2
39 Crispin Porter + Bogusky Stagwell EMEA 24.1
40 Omnicom Media Group Omnicom Group EMEA 16.4
41 R/GA Interpublic Group EMEA 16.1
41 Spark Foundry Publicis Groupe EMEA 16.1
43 Weber Shandwick Interpublic Group EMEA 8.0
44 Grey Group WPP EMEA 5.9
45 Golden Communication Group EMEA 4.5
46 MMGY Global EMEA 4.2
47 ADK Group EMEA 4.0
47 Digitas Publicis Groupe EMEA 4.0
47 HAUS EMEA 4.0
47 Master,co. EMEA 4.0
47 Mother EMEA 4.0
47 Qrius EMEA 4.0