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2016 Global Mobile Trends Report

For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns. In diving deep into the MMA’s 2016 Global Smarties and 2016 Cannes Mobile Lions winners and finalists, the report identifies shared characteristics of the most effective campaigns and unearths key mobile marketing trends. Further, the report outlines the business impact of a winning mobile marketing campaign.
Released: 
November, 2016
Education Section: 
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Mobile Ecosystem and ad-Sizing Report

Mobile Marketing Association (MMA) announces the first ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers state of mobile in India in year 2015 – 2016 and what will we see in the future that will further explode this mobile first economy. Accompanied by in-depth analysis this report elaborates India’s mobile reach, smartphone penetration, rural & urban usage pattern and mobile advertising spends. It is a collaborative effort by the marketing and mobile industry, championed by the research team at GroupM India.

Released: 
October, 2016
File Size: 
2.7 MB
Education Section: 
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A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.
Released: 
August, 2021
Education Section: 
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Why mobile marketing is a missed opportunity – And how you can optimize it on behalf of your brand

Released: 
October, 2016
File Size: 
3.8 MB
Education Section: 
Archive

Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart

Released: 
October, 2016
File Size: 
672 KB
Education Section: 
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Unilever Magnum SMoX Case study

Released: 
October, 2016
File Size: 
307 KB
Education Section: 
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The State of the Industry - Mobile Marketing in the Middle East 2016

Released: 
October, 2016
File Size: 
5.9 MB
Education Section: 
Archive
Geolocalização Aplicada Ao Marketing

Geolocalização Aplicada Ao Marketing

“Geolocalização” e os benefícios da tecnologia para as marcas pautam o segundo playbook da coleção Mobile Yearbook 2016, que a Mobile Marketing Association Latam desenvolve neste ano. O livro digital - disponível na íntegra para associados MMA Latam - mostra de que forma a geolocalização abriu as portas para o surgimento da economia colaborativa e a importância da tecnologia para o mobile marketing.
Released: 
September, 2016
File Size: 
7.1 MB
Education Section: 
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MMA EMEA & Warc Survey 2016 : Mobile Marketing in EMEA

Released: 
August, 2016
File Size: 
7 MB
Education Section: 
Archive
Region: 
Europe

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

Mobile has forever changed the way people shop. A shopper's smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: Are you prepared to meet these shoppers in the moments that matter most? Explore this guide—full of new research on consumer trends—to find out how to be there and be useful in this new digital landscape.

Released: 
July, 2016
Education Section: 
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